With the development of the industry, the market competition in the first and second tier cities is becoming increasingly saturated, the second and third tier cities and the rural market has become a new blue ocean for the development of wine enterprises, the significance of the sinking market for the brand increment has become more and more obvious, and the layout of the sinking market and the deep plowing has slowly become the direction of the new strength of many brands.

The consumer group in the sinking market is relatively large, and the marketing strategy in the sinking market needs to be flexible and changeable. Some consumers in the sinking market have limited purchasing channels, mainly in the real economy, and Yuncang Winery has expanded its sales channels to gain a wider market share, encouraging distributors to open offline stores and cooperate with local vendors to increase sales.

For consumers in the sinking market, price is a very sensitive factor. Therefore, Yuncang Winery attracts customers by lowering the price of its products for the benefit of consumers, and adopts large-scale production and sales to reduce costs and improve efficiency, so as to penetrate into the hearts of consumers with cost-effective products and gain a wider market share. This operation can gain an advantage in the highly competitive market, through large-scale sales, but also to increase brand awareness and influence.

It is reported that Yuncang Winery has four major brands under its banner, including Leyson Red Wine (LEESON), Sprinkler Red Wine (Bold & Generous), HOMANLISM White Wine (HOMANLISM) and FENDI CLUB Beer, and it is a sales platform that puts the traditional alcoholic beverage business online, closely follows the traditional way of doing business, and provides online services, and is a trustworthy liquor platform for consumers. Cloud warehouse winery advocates the traditional business online, branded liquor wholesale price, so that consumers can truly buy cost-effective good wine.