there is no harm in opening it.

"group buying" is a marketing tool officially launched by Tik Tok, which helps enterprises realize the closed loop from video and live broadcast to user purchase, and solves the problem that many enterprises used to have accounts to operate, but they could not directly convert browsing users and fans into orders.

Authenticated enterprise number users can trade goods or services with users on the Tik Tok platform by creating group buying activities. Enterprises add group buying activities to videos, and users can see the group buying activities when browsing videos, so they can buy while watching and place orders quickly.

"content planting" mode+accurate push:

The big difference between Tik Tok and Meituan is that Tik Tok attracts users based on short video content and then completes the experience from online to offline, which is passive recommendation; After the users of Meituan have a clear demand, they open the Meituan platform for active selection, thus completing a consumption.

In contrast, Tik Tok currently relies on the "content planting" mode of geographical location, and then delivers related services to users with similar labels through algorithms, which may be better from the perspective of drainage and transformation.