The headquarters of this brand is located in Jinjiang District, Chengdu, Sichuan Province.

In any Xianhezhuang store in China, the walls are covered with photos of Michael Chen with various stars and online celebrity bloggers without exception. Under normal circumstances, only when Xianhezhuang's area represents the opening of a new store, Chen Hecai will parachute into the store to create a wave of opening publicity. Generally, franchise stores do not have such treatment. After the new store entered the daily operation track, the celebrity net reds no longer appeared, but only circulated the store-exploring marketing videos of Michael Chen and celebrity net reds on the TV in front of the store.

owner of Xianhezhuang

Xianhezhuang is a hot pot brand jointly invested by Fuzhou Changle actor Michael Chen, Nanping singer Ye Yixi and host Zhu Zhen. It started business in May 2115.

In p>2115, Michael Chen, Ye Yixi and Zhu Zhen jointly established Fujian Xianhezhuang Catering Investment Management Co., Ltd., and opened the first Xianhezhuang in Fuzhou.

in June p>2117, Xianhezhuang opened its second branch.

By October 2121, Xianhezhuang has opened more than 311 branches in 118 cities including Beijing, Shanghai, Xi 'an, Chengdu and Shenzhen.

The above content reference: China News Network-How the unqualified brand cooperative catering was "eaten" by the stars.