newspaper
2022-02- 18 22:38 paper official account.
watch out for
The competition between Ali Department and Pinduoduo Department has expanded to offline outlets.
Recently, there are market rumors that a number of rookie stations have received news from rookies, demanding that they be prohibited from accessing the third-party collection service systems such as the Buy More in Pinduoduo.
On February 17, our reporter called the customer service of Cainiao Station, and the other party said that Cainiao Station is not allowed to use the multi-dish service system at present, but some Cainiao stations still accept the multi-dish service. If there is a problem with the order to buy more food, the rookie will have a special person to dock and coordinate the order collection.
The paper media reporter called a rookie station, and the other party said that it had recently received a notice from the rookie station, saying that according to the relevant provisions of the cooperation agreement of the rookie station, it was a breach of contract to use a third-party receiving system to store goods. Once found, the rookie has the right to deduct 12 points according to the agreement, and can terminate the cooperation with the station; Cancel the qualification record of the station immediately; The account associated with the same partner cannot enter the rookie station again within one year.
Previously, Pinduoduo released a poster, showing that its Pinduoduo shopping company announced that it would realize system docking with express delivery companies such as Tong Yuan, Shentong and Post, open the signing link, and introduce large subsidies to attract collection points to settle in. Including entering the site, you can enjoy multiple rights and interests such as site revenue improvement and online drainage of returned items.
The relevant person in charge of Shentong told the reporter that it is not clear what the "system access" currently circulating is, at least the headquarters has not received relevant information at present. "System access" may only involve the terminal outlets of Shentong, without going through the headquarters of Shentong.
An insider in Tong Yuan told the newspaper that the Buy More is now connected with Tong Yuan's own mother mail system, and the Buy More is not the third-party platform that mother mail accessed for the first time. The future business form of Mama Post Station is diversified, and there will not be only one kind of express delivery. However, at present, some branches in Tong Yuan have no parent stations or few parent stations.
In view of the situation of "system access" in buying food, as of the press release of this newspaper, the headquarters of several other express delivery companies have not made a clear response to reporters. The rookie has not yet made an official response.
How do postal outlets view the third-party collection system?
It should be pointed out that although they are all called rookie stations, these terminal stations are just rookie franchisees, and the rookie does not hold the equity of these franchisees, and the two sides only cooperate closely.
In the rookie's view, since you are a rookie station franchisee, you should use the rookie's collection system to complete the express collection business. However, Pinduoduo believes that only providing the third-party collection software system has nothing to do with the station staff buying more vegetables, and there is no qualification problem.
In this third-party collection system dispute, many rookie station outlets seem to maintain a "neutral" attitude.
Wang Leyan (not his real name), the head of a rookie station in Hunan, told this newspaper that the station has received a request to prohibit third-party platforms from entering. He has connected too many grocery shopping systems in his station, but he is not sure whether he is qualified.
Wang Leyan introduced that after the courier enters the rookie system, it will show the direct docking with the courier company, and the courier company will show where the parcel has been and which station to realize the system docking. And buy food and launch the same system as the rookie, which is compatible with many courier companies.
"At present, there is great competition for collecting vegetables, and all stations and small supermarkets have food collection services." The paper media reporter visited a number of rookie stations in Shanghai, and several responsible persons said that after the opening of the station, there will be third-party platforms, such as buying food, which will take the initiative to ask for cooperation. General stations will also be connected as ancillary business, and orders sent to stations will be arranged and combined, so it is necessary to bring your own freezer. The overall commission is not very high, ranging from 5% to 10%, and you can earn tens of yuan a day.
Among them, the heads of two stations with vegetable harvesting business in Pinduoduo told this newspaper that at present, they have not received any warning from the rookie to carry out vegetable harvesting business in Pinduoduo, and there is no mandatory provision for this station. "After all, there are too many collection points, and nearby rookie stations and other collection points are doing it, and no one will report it."
Does the post office have access to the third-party receiving system?
Then, does the rookie station that has an agreement with the rookie have the right to access the third-party receiving system? Do you have the right to provide collection services to third parties?
Although the rookie and the station belong to the franchise relationship, the official customer service of the rookie station said that it is necessary to sign the cooperation agreement of the rookie station when joining, and the agreement mentioned that the third-party receiving system is not allowed. However, the customer service also admitted that if it is used and the business volume reaches the standard, no one will report it and it will not be discovered.
Zhao Xiaomin, an expert in express logistics, told this reporter that there is a traffic platform behind buying food, and whether the express company cooperates with it depends on its own business considerations and contract conditions. The rookie station is a normal business operation, and the rookie manages its site in a standardized way, and the third-party receiving system is not allowed to be put into storage. "It's like a chain restaurant forbidding its own stores to directly use the competitor's system. It is not appropriate to be defined as one of two choices. The terminal field of express delivery has broad prospects and large market space. Look forward to the healthy and orderly development of all participants. "
Yang Daqing, an expert in logistics industry, said, "Rookie Station is a micro-hub integrating brand blessing, information system and business diversion. It relies heavily on the rookie network blessing and needs to abide by the contract with the rookie. Similar to Zhongtong franchise outlets, Tong Yuan or Shentong information system cannot be used. This is not the same as a restaurant with independent viability. You can stay in the US group or be hungry. "
Of course, whether the post station has the right to carry out collection and other related services with other third parties depends on the details of the contract they signed with the rookie.
Does the third-party collection system belong to express delivery business? Do you need qualifications?
Another focus of this debate is whether the third-party collection behavior carried out privately by the post office belongs to express delivery service.
The paper media reporter inquired about Article 17 of the Provisional Regulations on Express Delivery and found that "to operate the express delivery business, the express delivery business license should be obtained according to law".
A person in charge of a rookie station told the paper reporter that, like the outlets of courier companies such as rookie stations, they all need to go to the local postal administration for filing before they can carry out express delivery business.
In an interview with the newspaper, Zhao Xiaomin said that according to the existing national laws and regulations, a courier license is required to collect parcels. In previous years, the regulatory requirements were flexible and relaxed, but in the second half of last year, all localities began to strengthen the unified regulation of parcel collection. The post office's collection or other substantive express delivery business requires a courier business license.
In other words, engaging in collection or other express delivery business needs to be filed with the postal administration. The rookie station engaged in express delivery business has obviously been put on record in order to be considered compliant. So, is the collection system for buying more vegetables engaged in express delivery business?
Some people think that buying more vegetables to promote this sending and receiving system does not require express delivery qualification. Yang Daqing told the reporter that the new express service station has a qualification, which is similar to the qualification obtained by the rookie station. Pinduoduo specializes in logistics information system and resource blessing. It is worth discussing whether to apply for the qualification of express service station instead of being a landing postal entity and only being an information platform.
There are also different views.
On February 17, Xiamen Postal Administration issued a document in official website, saying that "Duoduo Shopping" (a community group buying platform owned by Pinduo) recently promoted the "Duoduo Shopping Express Station Receiving and Sending Service System" in its store handover list, promising high subsidies to attract franchisees. Express business should obtain the express business license, and "Buy more vegetables" has not yet obtained the express business license in Xiamen. Enterprises and individuals in this Municipality shall strengthen the qualification examination in the process of joining cooperation and business entrustment, and shall not engage in express delivery business without authorization, nor shall they entrust enterprises that have not obtained the express delivery business license to engage in express delivery business.
The reporter consulted the Measures for the Administration of Express Business License and found that to apply for the express business license, it is necessary to equip a unified computer management system, configure a data interface that meets the requirements of the postal administration department, and provide relevant data of express service.
An insider of the local postal administration told the reporter of the Herald that what system the post office uses depends on whether the use of the system in any link involves express delivery. Once involved, the enterprise subject behind the system needs to have the qualification of express license, not the system alone.
The person also said that "simple community e-commerce collection services such as vegetables and daily necessities do not belong to the express delivery business.