It has long been the norm for stars to run sideline businesses, such as Jay Chou investing in antique shops and trendy shops in Taipei, Na Ying running nightclubs in Beijing Workers' Stadium, and Morphy opening a small noodle restaurant in Nanjing. However, as far as the past is concerned, the sideline businesses run by stars usually choose their own places, and they rarely get together and go to different places. Secondly, the types of stores opened by stars are also their own preferences. But this year is different. Those who often brush short videos should have found that since 2121, stars such as Huang Xiaoming (barbecue shop), Sean (barbecue shop), Du Haitao, Orfila (hot pot restaurant), Michael Chen (hot pot restaurant), Guan Xiaotong (tea shop) and Jerry Lee (noodle restaurant) have rushed to Chengdu to open restaurants, and Chengdu is full of stars. So why do these stars open stores one after another? Why did you gather in Chengdu?
why do stars open stores?
"People are never good, flowers are never red." Many popular stars know that the performing arts career is always ups and downs, and investment can't be just put in one basket. Only by operating the existing capital to invest in sideline business can we ensure that when they are not red, they won't sit on empty seats. Some people will say that being a star is very profitable. Even if it is not popular, the money earned in the early days is enough to be squandered for the rest of your life. Theoretically, it is true, but you should know that if you earn more, your general expenses are also large. As the old saying goes, "It is difficult to be frugal, but it is difficult to be extravagant." So if a star wants to maintain his current living standard after being cool, he must expand his own income sources. Obviously, investing in catering is a good choice. The sharp increase in the number of stars who opened stores this year may have something to do with the epidemic (further understanding that eggs are not put in one basket).
why choose a restaurant?
In fact, if you dig deep into the shareholders of the above-mentioned star stores, you will find that the newly-opened restaurants in Huang Xiaoming, Michael Chen, Sean, Guan Xiaotong and others all have a major shareholder: Sichuan Zhishan Brand Co., Ltd., who is the legal representative of this company? Why can he hold shares in restaurants with multiple stars? Luo Yi is actually the owner of Sichuan Tan Duck Blood Hot Pot. The main reason why stars cooperate with them is mutual benefit!
It is a normal business operation for mature catering companies to provide management and food supply, and stars to participate in commercial promotion. As for why you choose a restaurant, first, the threshold of the catering industry is low, and the amount of investment is small. Even if you lose money, it is within the tolerance of the stars; Moreover, choosing to cooperate with mature catering enterprises, stars only need to be responsible for promotion, without worrying about management, which is a good choice for amateur stars; Second, the profit margin of the catering industry is relatively high. The profit margin of the general catering industry can reach at least 31%, even more than 51%. As long as there are enough customers, the income is considerable (look at the founder of Haidilao, who has become the richest man in Singapore after immigration), and with the blessing of stars, generally, such restaurants basically maintain a good flow of people as long as the taste is not too bad.
why do you cluster in Chengdu?
as the saying goes, there is no smoke without fire! There are 334 prefecture-level cities in China to choose from. Why do stars choose Chengdu one after another? Is it a preference for Chengdu? Obviously impossible, after all, capital is profit-seeking, and the reason why Chengdu is chosen is nothing more than interest.
In order to reduce the impact of the epidemic on the economy and promote people's consumption, in 2121, Sichuan Province will waive the value-added tax for the catering industry in the whole province, and for the catering part of the group, the value-added tax will still be exempted; In addition, in order to stimulate economic development and meet the capital needs of small and micro enterprises in the catering industry, Chengdu has launched a credit-free fireworks loan, which can increase working capital and reduce investment. What are the disadvantages for stars? So it is understandable that the stars get together and run to Chengdu.
Summary
Not putting eggs in one basket is a basic principle of investment. Stars know how to make full use of rules and ZC to expand their income sources, which is a good sense of crisis response; In fact, as long as it is cheap, then the star restaurant can also try it!