Suggestions for short video marketing strategies:

1. Emphasis on content creativity

Enterprises choose short video platforms to carry out marketing, mainly hoping to take advantage of the short creativity of short videos to increase product exposure, improve brand awareness, and content creativity can not be ignored.

First of all, the content type of short video creativity. Enterprises in the short video marketing before the need for short video vertical segments to assess the commercial value of short video, short video involves a wide range of topics, covering almost all segments, these areas according to the industry in which the enterprise may contain business, education, tourism, mother and child and so on. How to show the type of content in a creative form is the first prerequisite for carrying out short video marketing.

Secondly, the content of the short video form of creativity. With the continuous development of short video marketing, the form of its content has also begun to produce changes.

2. Accurate positioning of the account

When the enterprise is certified as a blue V, it needs to clarify the positioning of the account. The company should follow the long-term marketing strategy thinking, and brand concepts throughout the short video shooting, as far as possible to ensure that the content style unity. Before entering the platform, enterprises need to comprehensively analyze and implement the brand concept of the enterprise, the platform for the audience's user profile, account personality, creative content and team settings.

3. Focus on persona creation

In the era of mobile Internet, with the rise of short videos, each person or organization only needs 15 seconds to be popular. And the only way to continue to burst into flames is to create an exclusive persona that speaks to the heart of the user. In the short video platform to create works increasingly homogenized today, individuals or companies want to continue to be popular in the short video platform, the first thing you must do is to create the account verticality, to create a short video persona can help the creator to establish the direction of the content creation, for the work of the exclusive labeling, and to maintain a stable output of content.

4. Integration of scene marketing

In the era of mobile Internet, people's social needs are also constantly changing, has shifted from traditional interface browsing to the visual habits of short videos. The current short video marketing, more and more companies began to combine the scene to create, combined with the user's visual habits to product display and implantation, compared with the traditional straightforward implantation marketing has produced a qualitative leap.

5. Create a live system

With the short video platform of the e-commerce system continues to access, the enterprise through the platform for short video release to improve the persona renewed, selected vertical segments, strengthen the content creativity, but at the same time need to create a live system.

Live in addition to its own advertising effect, the content of the news effect detonation will be stronger. And in the live broadcast process platform selection, live room building, selection, live script design and writing, anchor selection and live data data analysis is also particularly important.

In this era of de-fragmentation, consumers can easily gather together due to *** with hobbies, through the live broadcast of product promotion, to reach the emotional atmosphere of the high moment. Individuals or companies take advantage of this moment to sell their products, and its sure to achieve better marketing results.