with the increasing trend of world economic integration, the competition among enterprises is becoming increasingly fierce. In order to win the survival and development of enterprises in the competition, enterprises not only compete in hard power such as technology and scale, but also pay more attention to the construction of soft power such as corporate brand and culture. Peter Drucker, a world management guru, mentioned in his book "Excellent Managers": "Tomorrow's business competition is not so much a technical challenge as a cultural challenge." The construction of corporate culture has been paid more and more attention, and corporate culture has gradually become the key to the healthy development of enterprises. So, what kind of corporate culture can promote the healthy and long-term development of enterprises? I think it is a happy culture, which is the commanding height of corporate culture.
1. The profound connotation of happy culture
There are many schools of study on corporate culture in academic circles, and there are also different understandings and expressions on the definition of corporate culture. Based on the views of many schools, I believe that corporate culture is the values that employees * * * create together and * * * believe in together. The core content of corporate culture is corporate values, code of conduct, business philosophy, entrepreneurship and so on.
I have defined a happy enterprise, that is, a happy enterprise is an enterprise that can meet the growing happiness needs of employees (both bosses and employees). The corporate culture advocated and pursued by happy enterprises is happy culture, which is the fundamental feature of happy enterprises. So, what is a happy culture? In my opinion, the so-called happiness culture is an enterprise culture whose ultimate goal is to maximize happiness. Its theme is happiness and its essence is "people-oriented".
As can be seen from the definition, the essence of happiness culture is to pursue the maximization of happiness. All the activities of a happy enterprise are centered on people's happiness. The "people" here include not only all employees of the enterprise, but also shareholders and customers of the enterprise, as well as the people radiated by the enterprise in the process of fulfilling its social responsibilities. SK Group is the leader in petrochemical industry and mobile communication in Korea, and the core of its corporate culture is "people-oriented" and the pursuit of maximum happiness. In their office area, there are humanized facilities such as basketball courts, golf courses and gyms everywhere, and the group even hires people to help employees park their cars, which not only saves time, but also gains respect and happiness. SK Group's unique "happiness culture" has attracted many outstanding talents to join.
the manifestation of happiness culture can be expressed in four levels: happiness material, happiness behavior, happiness system and happiness spirit, which can be described as a pyramid, as shown in the following figure.
Happiness material mainly refers to the products and services created by happy enterprises and all kinds of material facilities provided by enterprises to enhance employee well-being, which is the material expression of corporate culture. A happy enterprise with a strong happy culture not only pursues the high quality of products and services, but also creates the most comfortable working environment for employees. Google has created a very famous staff canteen, which provides delicious free meals for employees and becomes an important source of happiness for employees. Shi Yuzhu built a huge home for employees in Shanghai Songjiang Park with his own pocket.
Employees call it "Giant Home". Here, employees can enjoy almost all kinds of life and leisure facilities in the park, such as star-rated cinemas, bars, saunas, gymnasiums, swimming pools and fitness rooms. The construction of Songjiang Park has greatly enhanced employees' sense of happiness and belonging.
Happiness behavior mainly refers to various behaviors of employees in happy enterprises in production, operation, study and entertainment activities. The happy behavior advocated by a happy enterprise is the good atmosphere of mutual help, unity and friendship, smiling and praising within the enterprise, and the good performance of employees' enthusiasm, happy work and continuous innovation inspired by a happy culture. Tianjiu Confucian Merchants Group attaches great importance to the construction of behavioral culture in the process of building a happy culture. In order to encourage employees' innovative behavior, enterprises set up innovation awards to reward employees who are determined to innovate and those who have made contributions to innovation. Tianjiu Confucian Merchants Group awarded cars to some employees who made outstanding contributions in innovation.
The happiness system refers to the organizational structure, leadership system and management system adopted by enterprises in order to promote employee well-being and promote enterprises to maximize happiness. Driven by the happy culture, the management system of enterprises embodies the characteristics of humanization everywhere, and strives to achieve the best balance between institutionalization and humanization. In Tianjiu Confucian Merchants Group, the best embodiment of the happiness system is the employee tenure system. The group promoted those employees with excellent work performance to lifelong employees. Since 2116, more than 111 employees have become lifelong employees. These employees enjoy many preferential treatments, such as lifelong employment; Priority promotion right; Reimbursement of tuition fees for children; Parents' filial piety red envelopes; Living allowance for unemployed spouses; Children's holiday red envelopes, etc. "Lifelong employee system" enhances employees' professional security and solves their worries. After being guaranteed by the enterprise, lifelong employees can always work more actively, exert more energy, give back to the enterprise and help the enterprise develop.
the spirit of happiness, the core content of which includes the business philosophy and values of a happy enterprise, is the core of the whole happy cultural system. Specifically, the spirit of happiness includes the enterprise mind of industry serving the country, the enterprise concept of people-oriented, the enterprise ethics of sincerity and trust, the enterprise spirit of pioneering and innovating, the enterprise purpose of touching customers, the enterprise policy of operating with love and so on. The spirit of happiness is particularly important for the construction of happy enterprises, and only the correct and leading spiritual guidance can lead the healthy and orderly development of enterprises. In the process of building a happy culture, I put forward four responsibilities of enterprises, namely, creating happiness for employees, creating value for customers, creating returns for shareholders and creating well-being for society. In order to realize these four responsibilities, Tianjiu Confucian Merchants Group adheres to the concepts of patriotism, law-abiding, sincerity and trust, and operating with love, helping enterprises to maximize their real happiness.
2. Happiness culture is the "Everest" of corporate culture
Undoubtedly, happiness is the common pursuit of all enterprises and their employees, and it is the "magnet" for enterprises to unite people's hearts. From my field visits to hundreds of enterprises at home and abroad for many years, I found that a people-oriented happiness culture can unite talents, form an extraordinary driving force, and constantly create commercial miracles. Therefore, I believe that a happy culture plays a great role in improving the quality of employees, enhancing the competitiveness of enterprises, and promoting the healthy development of enterprises. It is the commanding height of enterprise culture and the "Everest" of enterprise culture.
(1) Four major impacts of a happy culture on employees
The impact and development of enterprises should, in the final analysis, be reflected in the people of enterprises, that is, employees of enterprises. Happiness culture has a great influence on employees, and its guiding function, inspiring function, cohesive function and restraining function help employees grow and develop.
1. Happiness culture guides employees' thoughts
Happiness culture reflects employees' * * * willingness to pursue happiness, which has a positive guiding role for employees in enterprises. Employees can easily identify with the happy culture of the enterprise, and they can act according to the spirit, morality and purpose advocated by the happy culture and form consistent values. Tianjiu Confucian Merchants Group will give employees a spiritual incentive product called "Sanyiyuan" every day when they go to work. It is illustrated and pleasing to the eye, and contains many famous sayings and positive stories, which makes employees start working with passion after reading it every day, and plays a positive guiding role in employees' thinking.