Starbucks uses expired ingredients because of the negligence of employees in Starbucks branches. Starbucks branch was exposed by the media for using expired ingredients, and Starbucks apologized to Starbucks customers for the situation. I. Starbucks' response to the use of expired ingredients

In Starbucks branches, the use of expired ingredients occurred. For the problem of using expired ingredients, Starbucks has also responded to consumers, and there are indeed violations in Starbucks branches. The two Starbucks branches involved, after the incident, Starbucks took measures to close the store for rectification. At the same time, Starbucks stores all over the country are fully inspected to meet food safety standards. In order to avoid the recurrence of the problem of using expired ingredients, Starbucks has strengthened the reporting channel of food safety and increased the inspection. The appearance of the Starbucks incident has sounded the alarm for enterprises on food safety issues. Second, food safety is the most important thing for consumers

Food safety is related to consumers' own health. Therefore, food safety is undoubtedly a problem that enterprises need to pay attention to all the time. For enterprises, when food safety problems can no longer occur, it is only after media reports that they begin to thoroughly investigate whether food meets safety standards. Enterprises should take precautions, and when problems are not found, prevention is the primary means. Food safety is the most basic respect for consumers. For catering enterprises, food safety is the cornerstone of the market. Once there is a problem with food safety, the number of consumers will drop sharply, and word of mouth will naturally decline. Third, Starbucks should take timely measures to supervise the quality to avoid the word-of-mouth will still be affected in the future

In this Starbucks incident, the word-of-mouth will be affected as an inevitable result. Punishing Starbucks branches is one aspect, and the most important aspect is the behavior of Starbucks in the future. Food safety is not just a slogan, it should be truly implemented in enterprises. Food safety is a red line in the catering industry, and the problem that endangers the safety of consumers can destroy an enterprise at any time. It is very hard for a brand to grow and develop, but it can be destroyed by a small detail. In the catering industry, it is impossible to keep food fresh at any time. For a brand enterprise with a scale like Starbucks, only when the regulatory authorities and employees are supervised together, can they reflect on their own mistakes and be really strict with themselves can they avoid the same problems. Summary

The food safety of enterprises is the topic that consumers are most concerned about. Once there is a safety problem, the trust established between consumers and enterprises will be weakened. In the long run, the trust of consumers will be lost, and it will be difficult for enterprises to gain a foothold in the market. Establishing a perfect supervision mechanism and putting food safety in the first place is the most important issue for a brand enterprise.