Dianping Micro Life is a brand-new provider of e-commerce and O2O solutions focusing on life services under Dianping. Relying on WeChat and Dianping's hundreds of millions of user traffic portals, Dianping Micro Life helps traditional enterprises to quickly build a mobile Internet CRM management platform. Through the form of electronic membership card, this paper comments on the innovative rich media and pan-member marketing system of micro-life membership card to help enterprises solve the problems of member data management, member relationship management and member precision marketing. Its predecessor was Tencent Micro Life, a subsidiary of the former Tencent E-commerce (ECC). Due to the strategic adjustment of Tencent's e-commerce business and the promotion of strategic cooperation between Tencent and Dianping. In August, 2114, Tencent Micro-Life Team was merged into Public Comment, renamed as Public Micro-Life, and then renamed as Comment Micro-Life again, and maintained independent operation. After being merged into the public comment, the new micro-life opened up the public comment membership card business and the micro-life membership card business, introduced the public comment, a super and more suitable traffic portal for local life services, and released a new CRM service brand-Comment Micro-life in October 2114. The new review micro-life is divided into entrepreneurial version and enterprise version, which are aimed at different types of merchants such as large, medium and small. The enterprise edition is mainly used in large and medium-sized enterprises. Besides the basic functions such as message push, issuing e-coupons, and storing value, the enterprise edition has many practical functional modules close to the in-depth needs of merchants, such as accurate marketing tools, online storing value, membership points, all-round data reports, PC and mobile POS closed loop, so as to create more accurate membership management and complete marketing system for enterprises. Entrepreneurial edition is a membership marketing management system based entirely on the mobile terminal, which is embedded with the review housekeeper APP. The basic member management, member marketing and corresponding consumption stored value of merchants are all completed on the mobile phone. Convenient, quick, simple and easy to operate, suitable for small restaurants, tea dessert shops, fast food, car beauty, laundry, small beauty salons, small retail industries and so on.