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Why don't you open branches of your old favorite food everywhere?

The main reason is that this kind of old authentic food, if you open stores everywhere, there are simply not so many people to copy, even if copying, quality control can not control, will eventually lead to a lot of stores do not get unified products, the so-called old authentic will disappear, the reason why the old authentic food is old, is because of the family legacy, especially in Taiwan's catering industry!

"Sales of leek boxes have doubled," said Mr. Gong, director of a Guiguoji snack in Beijing's Dongcheng District. The Guiguo Temple Snacks is a famous old restaurant chain in Beijing that has been in business for more than half a century, and its signature snacks and noodles are widely praised. Gong shopkeeper said he has been in the Guiguo Temple for ten years, recently transferred to manage this newly opened branch, the last few months business performance to improve very quickly, and also one or two hundred single takeaway every day, almost one-third of the flow, despite the distance from the hot spot of the Valley Ailing for some time, chive box sales per day is still higher than usual.

The catering track has not been short of star companies in the past few years, and 2021 is the most active year for related capital operations. Compared with the high-profile new catering brands, the "old ones" are not often discussed.

But in a highly competitive industry that relies heavily on cash flow, it's never easy to become an "old school," either as a chain brand like Gu Guosi, or as a single restaurant specializing in a particular cuisine, which has been in business steadily for 10, 20 years or more. These restaurants have often witnessed the rapid changes of a neighborhood or even a city, and have also incorporated the taste memories of countless diners.

1, some of the old just the regional market has a very good reputation, other regions do not have much influence, the survival probability of opening a branch is low, such as Hubei's hot noodles, popular in Wuhan, go to its place is not suitable for the taste of the local people.

2, some of the old reproduction of the difficulty, such as the flavor of the food key to rely on the teacher, it is difficult to cultivate and raise new people, exclusive recipes are not transmitted, etc., copy the unsuccessful instead of smashing their own signboards.

3, to maintain the scarcity of the street is full of instead of less cherished, is to be customers to the store crowded, so that there is a topic of conversation, only to have spread, only to have a sustained good reputation.