related projects: queuing up for selling specialty catering and joining ice cream every day, joining fast food and joining hot merchants ice cream to join hot merchants to open a shop for 11,111 yuan. For entrepreneurs who want to be their own bosses and have something to do with catering and joining the industry, the following article has to be read. Before opening a shop as a boss, you should do a good job in market research. Don't just think about being a boss immediately. In fact, opening a shop also has a hard journey. Let's take a look. 1. Why do you want to open a restaurant? 1. Emotional entrepreneurs. Most of them are emotional, and they often see that others are bosses and their business is very good, so they go with the flow and don't consider anything. 2. Rational entrepreneurs. They are relatively calm people, who will study according to the actual situation and know more about the career they want to invest in. There are also people with their own technical foundation, who will start slowly and learn more experience according to their own conditions, and then start a business. But they are all a group of inexperienced idealists. The reality is not as simple as imagined. In today's society, it is hard to start a business at first. Having chosen the project of opening a shop, then we should move on to the next step. Second, site selection, choose a good geographical location. The location of each restaurant can determine the quality of business. A good location, at least meet the following points: 1. There is a large flow of people, so there is no need to explain this. Everyone knows that only when there are many people will more products be sold. 2. The transportation is convenient. At least choose the commercial street. Only when the transportation is convenient can consumers patronize frequently, and they will not hesitate to go or not because of the trouble of changing trains or waiting for the bus. How long do you have to wait for the bus when you come back? Do you have a car? 3. Financial flow. Information flow, only high-end development and the improvement of people's living standards, there is enough economy to have relative purchasing power. What is the most important thing to open a shop? Needless to say, the site selection is something that everyone knows! Yes, the location of a store is not generally important. How can grassroots entrepreneurs choose a good store location? I recommend five principles of store location: Rule 1: It is very simple to follow your competitors and choose a location in a certain area near their store location. 1. Determine the following object. I suggest that before you enter an area, you should investigate the competitors in the area and choose those who are close to you and successful in store location. 2. Take the competitor's store site as the center and spread the location around. The diffusion area should be well controlled, and it can't be infinitely reduced (such as in the same building, next door or opposite) or expanded (such as beyond the business circle where the store is located), and it should be treated according to its own situation. 3. Ensure a principle-the selected store site must have sufficient market capacity. Rule 2 of site selection: follow the complementary formats. Some formats are complementary in management and service content, so you can open the store next to it and bring customers a complete "one-stop" service. Rule 3 of Location: Hitchhiking Location If you have strong communication skills or certain personal connections, you can form a strategic partnership with companies that are closely related to your business, which not only reduces the cost of location, but also guarantees the location of the store. Rule 4 of site selection: Sweep the street yourself. In short, it is the opportunity for you to personally or send someone to visit the site and find the available store site on the spot. 1. Determine the key street sweeping areas. A detailed and scientific road map must be made before sweeping the street to avoid repetition or omission. 2. Prepare street sweeping tools. Including paper, pens, cameras, basic information tables and other recording tools, bring mobile phones, local maps and self-made road maps. Motor vehicles can be used for sweeping streets in large areas. Otherwise, it's best to use a bike or even walk.