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Sharing the entrepreneurial journey of meat buns
First of all, I would like to introduce myself, I am a famous university (the country's top 10) college students, after graduation in Wuhan, a

power company to work, the work is not bad, you can get about 6000 yuan a month, in Wuhan is still considered a very good

treatment it. But I'm a little restless in my bones, always thinking of starting their own business, their own boss,

Estimated that many people think the same as me, but most people do not go to the implementation of it. But I went to perform

, paid a great price, but also gained a lot of experience and lessons learned, and now back to these blood

lessons and I now have a little bit of experience and share with you, I hope to help everyone.

First, examine the project

I like to specialize in snacks, but also love to eat, in addition to snacks relative to other entrepreneurial threshold is also low, if you do get to have a special

color can also earn money, and at that time, I think that if you can open a chain of stores will be able to earn a lot of money.

I examined the bridge Xiangyuan bridge rice noodles, Yunnan's four Xi Liangpi, etc., in-depth understanding of the technology and management of catering and

Chinese fast food mode. Harvest a lot:

(1) do catering lot is always the first place. Do not look at the size of the store, a good lot of 2 square meters of business

business income can be more than you in a poor lot of 20 square meters of business income. One of their windows is

selling brisket to the public, and the turnover is 20,000 a day. Such a small place to generate such high benefits.

(2) catering second is the taste, must have their own characteristics and core technology. Chinese people love to follow the trend, what

something sells well, immediately someone began to cottage, have their own core technology and unique flavors, you can crane

group.

Considering that the meat burger is a Chinese burger, the audience is relatively large, the required store is relatively small, the investment is not big, so I

decided to do the meat burger.

Second, start learning

At first, the network to find video self-study, while the stove, while following the computer to learn, a month past,

flour waste a lot, the material also bought a lot of, or can not do it. It is better to find a master to learn.

Then

Started in Wuhan three towns running around to eat, to see which do good, and then ask others to teach not to teach. Then selected

a, paid 2,000 dollars. The master only let miscellaneous, the core technology does not allow access, but also the name: to a

step by step, can not rush. Later, I realized that I was fooled, and I was only treated as a free laborer, and then I left.

A thousand times, I went to Xi'an, where the meat sandwich is authentic.

After a few days in Xi'an, I found

a real authentic meat sandwich store, I will buy meat sandwich there every day to eat, after a week and

inside the master familiar with. Then I went to one of their masters at night when they were closed and the owner was gone, and I felt

like I looked good and explained what I wanted to do. At first he refused, but could not withstand my hard work, and

Considering that I am from abroad, will not affect their business, and finally agreed to teach me, but only at night,

Because during the day he has to work in the store. In this way, I learned the authentic meat sandwich technology and cold skin technology.

(Of course, less to the master of the silver) However, this time I still gained a lot, because my technology

The foundation is well built, the rest is to open the store.

Summary:

(1)It is possible to work out your own technique for those who have a basic knowledge, but it is more

difficult for non-chefs like me. Even if you can figure it out, the time and development costs are not worth the cost of tuition.

(2) find the master must find enlightened master, otherwise he even took your money, promised you not

sure to teach you. Or some of them are kind of indifferent to teach you, and before receiving money is completely two eyes, so I personally

feel that the master to learn the art or to be careful, we must look at the master is not enlightened, if not enlightened forget it before it is too late.

Third, the first store success and failure

After returning to Wuhan to buy a variety of utensils and equipment needed, ready to open the store. I chose a close to the school in the city

village, rented a fruit store half of the front, the fence to do business. This will reduce the rent on the one hand, and on the other hand, the cost of moving to another location if I fail is relatively small. The facts later proved that my

choice was right.

I'm here only to do the business of meat buns, at first because the technique is not skillful, for the temperature and noodles and other issues

understanding of the lack of thoroughness, do not have Xi'an masters to do well, but can still sell. The meat is still okay, because the recipe

The recipe is known, the flavor of the meat can be guaranteed. Business is getting better every day, from the beginning of the daily 50,

up to 100, then up to 200, then up to 300, after the first customer more and more.

Just as I was pleased with myself, I was looking forward to seeing my business grow at this rate.

The turnover began to drop, from 300 to 200, and then from 200 to 100, and the old customers are also more and more

less and less. I was in a daze, why? Until one day, I opened my brisket pot, smelled

a little sour flavor, thought: is not the brisket bad.

So I ate a few meat loafers and let my brother eat a few as well, and then at night we started to get diarrhea,

and I finally understood why. It turns out that when my master taught me the meat sandwich, he didn't teach me how to preserve the marinade

, which caused my marinade to go bad, and the customers naturally became less and less.

I suddenly thought of cyanide, for the food industry, safety always comes first. If your

food can not be used safely, waiting for you only death. I had no choice but to consider that repeat customers would not come back,

Although I knew how to preserve the marinade after research and counseling, the customer only trusts you once, and there was no reason

for me to make the customer trust me again. The only thing I could do was to change the place and start again.

So I said goodbye to my landlord and started my next store.

Fourth, the second store

The first store after the end, I began my second store business.

The second store is also shared with others, this time

The location is a little better than the first store, so the rent is 2 times more expensive than the first store, is 800 yuan / month, and a

A porridge store. The owner of the congee shop is more honest, but his wife is not so honest.

According to my observation when I was doing business there, his wife should have a man outside, of course, this is none of our business,

Back to the topic.

Just opened no publicity, on the variety of only meat buns, which is relatively cold, a few days can only

sell 50 yuan or so. This is not a good idea.

Then I think it is not too single variety, so I learned in Yunnan honey sauce roll cake plus

. This can enrich the variety, and secondly, you can also expand the scale, so that you can develop.

As a matter of fact, when I added the burrito, the business slowly got better, and the meat loaf and the burrito were

better together, and I was quite happy to see the turnover rising day by day. But when the turnover rose to

300 when the phenomenon of stagnation.

After analyzing the situation, I felt that I should increase the publicity to let more people know about my meat buns and burritos.

So I took advantage of the Hanukkah: November 11th to do a campaign. On the Hanukkah day who buy burritos or meat

sandwich students women free ham, men free eggs. The advertisements for the event were posted everywhere in the student dormitories and other

publicity places on that street, and I had already notified the students who bought meat sandwiches and burritos from me a few days ahead of time.

The day of the event was very busy. On the day of the event, there was a line of people lined up at the door, and the store next to mine also came to watch.

It was a spectacular event, and I was very happy. The turnover of the day doubled.

This is the first time that I've seen a lot of people in the world who have been in the same boat.

After tasting the sweetness of the activity, I began to continue to engage in activities. It's nothing special, it's the same as the milk tea

store, I'm a cake accumulates one point, accumulates enough ten points to send a cake. This will give you a steady flow of

customers, so that your store's stickiness increases, and repeat customers are also very stable. But this has a not so good disadvantage is:

Reduced profit margins, to a cake 3 yuan calculation, buy ten get one less 10% of the profit. I hope that you use this activity in the case of fierce competition

and generally do not use this method.

In addition, I think I am more successful in a place is to send takeout: because my back to the dormitory, so only to the dormitory

students to send, this effect is particularly good. Because students are lazy, sometimes they are too lazy to go down to eat, make a phone call

and it will be sent up, sometimes one of them will eat the cake, the other will eat it too, and even a dormitory will eat it. This way, a dormitory

will have nearly 30 dollars of income, which is a great help to increase turnover. But this requires

two people in the store, not when there is one person. It is more suitable for the form of husband and wife store.

All in all, this time the store is still smooth, making a lot of money.

Fifth, began to open a branch

With the first store stable water, began to think about opening a branch. First of all, I'll start with what can

open a branch.

Let's just say there is a store next to me that specializes in fried rice. It's a family of three, with an additional person hired. Business

can be, every day can sell a thousand dollars, but very tired, and very dependent on the master with fried rice, that is, his

father. The father, who is also the father of the man, is a very tired man. So I personally do not recommend that we open the kind of fried food fried rice store, because this store is more dependent on

master's skills, change the master flavor changed. This is also the disadvantage of Chinese food, Chinese food is particularly concerned about the cooking skills

technology, pay attention to the chef's craft, so the chef's salary is very high, and you are also very dependent on him. This is also the reason why Chinese

catering single store more, less chain.

We can look at KFC, McDonald's, these western food, their burgers, coke, not very dependent on their

staff's craftsmanship, because these things are easier to standardize, only need employees to carry out simple processing can

be. There's also Little Sheep in China, which is the same way, where things like hot pots are easier to standardize. Whereas stir-fry

fried rice is not so easy.

If you want to open a branch, I think the beginning of the choice of varieties do not choose the kind of standardization is more numb

trouble things, such as fried vegetables, fried rice. Instead, choose the ones that are easier to standardize, such as steaming, boiling

These processes are easy to standardize because they only require recruiting simple operators. The background

of the recipe these operators do not know, and not afraid of technology leakage.

Doing business, must do the kind of don't you personally do, must choose the kind of leave you can, but also must

in your hands to control things. That way you can control the whole business and still get out of it.

For example, if you make meat loaf, you make your own marinade packets, you make your own pasta and water ratio, and

and add your own ingredients. Then you can let someone else do the brisket, let someone else do the cake, let someone else do the cake, let

someone else sell the cake, and no one else can do it without you. Because you master the core, he left you can not, but

you leave him as usual turn.

Recruit a small staff, immediately get started, and does not affect the flavor, speed, and quality of your store.

It is an honor to start a business so far, I have opened five chain stores, monthly water flow in about 200,000 yuan.

Comments

Master the key core technology, standardize things, foolproof. That's how you can hire workers to do it and not have to

pay a very high wage because they're doing things that anyone else would do. So they don't need to pay very high wages.

Six, about entrepreneurship

Entrepreneurship is something to be quite cautious, entrepreneurship is a very hard risky thing, need perseverance to

and the courage to break the boat, you may pay a big price for this, and also may be unsuccessful for a long time,

need to endure all kinds of unforeseen difficulties, and this may appear in various ways .

If you now have a stable income is also a good job, I hope that you are careful before quitting your job to do this, understand

what you need in life, if you need money, or do not start a business, because it is likely to lose a lot of money.

If you are doing this for a dream, you need to examine if this is your real dream and if so, is it worth it to pay all you have for this dream

. Because you're not alone in your business, you have a family, a lover, a father

and a mother, and they will all be affected by your business. All, you think about it, and then make a decision, be careful!!!!

Finally, I wish our business is getting better and better!

0 of the) college students, graduated from a power company in Wuhan to work, the work is not bad, you can get about 6000 yuan a month, in Wuhan is still considered a very good treatment it. But my bones a little restless factor, always thinking of their own business, their own boss, I guess a lot of people's ideas and I think, just most people do not go to the implementation of it. But I went to perform, paid a great price, but also gained a lot of experience and lessons learned, and now back to the lessons learned from these blood and I now have a little bit of experience and share with you, I hope to help you.

First, examine the project I like to specialize in snacks, but also love to eat, in addition to snacks relative to other entrepreneurial threshold is also low, if you do get to have characteristics can also earn money, and at that time, I think if you can open a chain of stores will be able to earn a lot of money. I examined the bridge incense garden bridge rice noodles, Yunnan's four happy cold skin, etc., in-depth understanding of catering technology and management as well as Chinese fast food mode. The harvest is a lot:

(1) do catering lot is always the first place. Do not look at the store size, a good lot of 2 square meters of business income can be more than you in a poor lot of 20 square meters of business income. One of their windows is selling marinated meat to the public, and the turnover is 20,000 a day. Such a small place to generate such high benefits.

(2) catering second is the taste, must have their own characteristics and core technology. Chinese people love to follow the trend, what sells well, immediately someone began to cottage, have their own core technology and unique flavor, you can stand out from the crowd. Taking into account the meat burger is a Chinese burger, the audience is relatively large, the required store is relatively small, the investment is not big, so I decided to do meat burger. Second, began to learn the art of the beginning of the network to find a video self-study, while on the stove, while following the computer to learn, a month past, flour waste a lot, materials also bought a lot, or do not make it. Or find a master to learn it. Then began to run around in Wuhan towns to eat, see which do good, and then ask others to teach. Then selected a bit, paid 2000 dollars. Master only let miscellaneous, the core technology does not allow access, but also said in the name of: to step by step, can not rush. Later, I realized that I was fooled, people only take me as free labor, and then went away. I had no choice but to go to Xi'an, where the meat sandwich is authentic. After a few days in Xi'an, I found a real authentic meat loaf store, I will buy meat loaf every day there to eat, after a week and inside the master familiar. After a week, I got to know the chef there well. Then I went to one of their chefs at night when they were closed and the owner had left, and explained my intentions. At first he refused, but could not withstand my softly, and taking into account that I am from abroad, will not affect their business, and finally agreed to teach me, but only at night, because during the day he has to work in the store. In this way, I learned the authentic meat sandwich technology and cold skin technology. (Of course, less to that master silver) However, this time I still gained a lot, because my technical foundation is well established, the rest is to open the store.

Summary:

(1) The technique of figuring out by oneself is possible for those who have the foundation, but it is more difficult for non-cooks like me. Even if you can figure it out in the end, the time and development cost is not worth it compared to the tuition.

(2) to find the master must find enlightened master, or he even took your money, promised you are not sure to teach you. Or some of them are kind of indifferent to teach you, and before receiving money is completely two eyes, so I personally feel that the master to learn the art or to be careful, we must look at the master is not enlightened, if not enlightened forget it before it is too late.

Third, the first store success and failure to return to Wuhan to buy a variety of appliances and equipment needed, ready to open the store. I chose a close to the school in the village, rented a fruit store half of the facade, the fence to do business. This on the one hand can reduce the rent, on the other hand for me if I fail to move the position of the cost is relatively small. Later facts proved that I made the right choice. I only do meat sandwich business here, at first because the technique is not skillful, for the temperature and flour and other issues do not understand thoroughly, do not do as good as the master in Xi'an, but still sell. Marinated meat can also be, because the recipe know, marinated meat flavor can be guaranteed.

Business day by day better and better, from the beginning of the daily 50, up to 100, and then up to 200, and then up to 300, after the first guest more and more. I've been looking forward to seeing the business rise at this rate for a while now. The turnover started to drop, from 300 to 200, and then from 200 to 100, and there were fewer and fewer regular customers. I was at a loss, why? Until one day, I opened my marinade pot and smelled a little sour flavor and thought: is the marinade soup bad. So I ate a few meat loaf buns and let my brother eat a few as well, and then at night we started to have diarrhea, and I finally understood why. It turned out that my master did not teach me how to preserve the broth when he taught me how to make meat sandwiches, which led to my broth going bad, and naturally fewer and fewer customers. Suddenly, I thought of cyanide. For the food industry, safety always comes first. If your food can not be used safely, waiting for you only death. I had no choice but to consider that repeat customers would not come back, and although I knew how to preserve the marinade after research and consultation, customers only trust you once, and there was no reason for me to make them trust me again. Thirty-six plans to go is the best plan, can only change a place to start again. So I said goodbye to the landlord and started my next store again.

Fourth, the second store after the end of the first store, I began my second store business. The second store is also shared with others, this time the location is a little better than the first store, so the rent is two times more expensive than the first store, is 800 yuan / month, and a store selling porridge. The owner of the congee shop is a more honest type, but his wife is not so honest. According to my observation when I was doing business there, his wife should have a man outside, of course, this does not matter to us, back to business. Just opened without doing publicity, on the variety is only meat buns, which is relatively cold, a few days can only sell about 50 yuan. This is not a good idea. Later, I think it is not too single variety, so I learned in Yunnan when the honey sauce burrito added. This will enrich the variety, and secondly, it can also expand the scale, so that I can develop. As expected, when I added the burrito, business is slowly good, and meat buns and burritos are good together, watching the turnover is rising, my heart is still quite happy. But when the turnover rose to 300 when the phenomenon of stagnation. After analyzing the situation, I felt that I should increase the publicity to let more people know about my meat buns and burritos. So I took advantage of the Hanukkah: November 11th to do a campaign. On the day of the bachelor, if you buy a burrito or a meat loaf, you get a free ham for women and a free egg for men. The advertisement of the event was posted everywhere in the student dormitories and other publicity places on that street, and I had already notified the students who bought meat loaf and rolls at my place a few days in advance. On the day of the event, there was a line of people lined up in front of the door, and even the store next to mine came to watch. It was a spectacular event, and I was very happy. The turnover doubled that day. Of course, I am also tired enough. After tasting the sweetness of the activity, I began to continue to engage in activities. It is the points, which is nothing special, and the same as the milk tea store, I am a cake accumulates a point, accumulating enough ten to send a cake. This will be able to bring their own steady flow of customers, so that their store's viscosity increased, repeat customers are also very stable. But this has a not so good disadvantage is: reduce the profit margin, to a cake 3 yuan calculation, buy ten get one less 10% of the profit. I hope you use this activity in the case of fierce competition, and generally do not use this method. In addition, I think one of my more successful place is to send takeout: because I backed up to the dormitory, so only to the dormitory students, this effect is particularly good. Because students are lazy, sometimes they are too lazy to go down to eat, make a phone call and it will be sent up, sometimes one of them eats the cake, the other one also eats it, and even a dormitory all eat it. So a dormitory will have nearly 30 dollars of income, for the turnover of a great help. But this requires two people in the store, not when there is one person. It is more suitable for the form of husband and wife store. All in all this time to open the store is still smooth, made a lot of money.

Fifth, began to open a branch of the first store with a stable flow of water, began to think about opening a branch. First of all, I first say what can open a branch. Let's just say I have a store next to me, specializing in fried rice. It's a family of three, and they hired another person. Business is okay, every day can sell a thousand dollars, but very tired, and very dependent on the master with fried rice, that is, his father. Come a fried one, the speed is slow, energy consumption is relatively large, but also rely on and technology, so that the father is very tired. So I personally do not recommend that we open the kind of fried food fried rice store, because this kind of store is more dependent on the master's skills, change the master flavor changed. This is also the disadvantages of Chinese food, Chinese food is particularly concerned about the cooking technology, pay attention to the chef's craft, so the chef's salary is very high, and you are also very dependent on him. This is also the reason why there are more single stores and fewer chains in Chinese food. You can look at KFC, McDonald's, these western food, their burgers, coke, not very dependent on the craftsmanship of their employees, because these things are easier to standardize, only need employees to carry out simple processing. And China's Little Sheep, it's the same thing, things like hot pot are easier to standardize. Whereas stir-fries and fried rice are not so easy to do so. If you want to open a branch, I think that when you start choosing varieties, you should not choose the kind of standardization up more trouble, such as fried vegetables, fried rice. Instead, choose to standardize up easier, such as steaming, cooking these processes, because these things are easy to standardize, only need to recruit simple operators can be. The background of the recipe these operators do not know, but also not afraid of technology leakage. Doing business, must do the kind of don't you personally do, must choose the kind of leave you can also, but also must be in your hands to control things. This way you can control the whole business and still get out of the business. For example, if you make meat loaf, you make your own packets of marinade, you make your own ratio of pasta to water when you mix the pasta, and you add your own adjuncts. Then marinade meat can let others do, make cakes can let others do, sell cakes can let others sell, and others leave you can not do it yourself. Because you hold the core, he can not leave you, but you leave him still turn. Recruit a small staff, immediately get started, and does not affect the taste, speed, and quality of your store. It is an honor to start a business so far, I have opened five chain stores, the monthly flow of water in the 20 million or so