Yes165438+1On the evening of October 23rd, Chengdu Goddess Hot Pot Restaurant, which boarded the hot search because "men without female companions can't eat", closed. The Hejiangting Market Supervision and Management Office in Jinjiang District, Chengdu has asked the store to carry out rectification. Previously, the store was accused of "gender discrimination" and was suspected of breaking the law.

According to media reports, the market supervision and management of Hejiangting, Jinjiang District, Chengdu 165438+ inspected the hot pot restaurant on123, and asked the hot pot restaurant to remove the notice that "the male god invited VIPs to enter the store" and asked the merchants to rectify this unreasonable consumption condition, which should not be set in future business activities. 1October 23rd 1 19: 00 or so, the hot pot restaurant was closed, and a notice was posted on the door: the restaurant is closed for internal adjustment today, and the business hours will be announced later.

That night, the store information in Meituan APP was updated, saying that it was "closed for adjustment, and the makeup was gone, waiting for me to come back".

Extended data

It's all the marketing methods of hot pot restaurant owners.

For such a thing, it seems to be a controversy of "gender discrimination" on the surface. But in fact, it may not have much to do with "gender discrimination", but it shows a kind of "marriage discrimination". To a certain extent, hot pot restaurants require that "men can only eat if they have female companions". Although it is not necessarily aimed at married men and women, people will definitely think of this from a preconceived perspective.

Of course, from the operational logic, this is actually quite eye-catching, at least it will make people have the impulse to experience. Especially for the current catering consumption, more and more emphasis is placed on "theme consumption", that is, knowing that hot pot restaurants eat in the same way will lead to different consumer identities due to different business styles of the stores.

At the same time, from the perspective of "more or less" consumption, there are actually subtle changes in the presence or absence of female companions. Generally speaking, when accompanied by a female companion, it is easy to produce excessive consumption based on "women order first" and "men are more generous". From this point of view, the owner of hot pot restaurant can be regarded as "rising step by step".