2022 Thanksgiving Day marketing program sample (selected 5)
In order to ensure that the activities of a high starting point, high quality, high level to carry out, you have to need to formulate a program of activities in advance, the program of activities is for a particular activity formulated for the implementation of specific actions to carry out the details of the method, the steps and arrangements and so on. Excellent activity program has some of the characteristics of it? The following is the Thanksgiving Day 2022 marketing campaign program sample (selected 5) that I helped you organize, welcome to read, I hope you can like it.
2022 Thanksgiving Day Marketing Activity Program 1
Activity Theme:
Gratitude to the majority of guests, 16 warm consumer activities
Purpose and significance of the activity:
First, through this activity, on the one hand, let the customer experience to the changes of 16, on the other hand, to attract more customers, so that they feel the difference of 16. In order to better publicize the restaurant brand.
Second, because the next Christmas, New Year's Day and other festivals come one after another, so the Thanksgiving Day activities should be echoed with the next festivals, for the next step in the better development of a good foundation.
Activities:
A Thanksgiving Day scene layout
1, the four stores uniformly hung red lanterns (Dongshimen store on the first floor without hanging), the main entrance to hang a large lantern, the support of the inflatable arches, hang the theme of the banner.
2, add dishes display board. In the hall and corridors between the dishes hung on the display board, to give customers a visual impact.
Second, the specific implementation of the program
Publicity time: 1616--1616
Activity time: 1616
Publicity: 1, set up a poster at the entrance, the introduction of the activity method and content.
2, the production of publicity color pages, on the one hand, to the dining customers, on the other hand, in the flow of people in the place of distribution, to achieve a double effect.
Program 1:
1, give the children who enter the door a lollipop or a small gift, and send a holiday message.
2, consumption of more than one hundred dollars of customers, you can have a chance to tie the balloon (balloon prepared in advance), the balloon is equipped with several kinds of gazpacho dish name, the winning that is to get the dish (inexpensive mainly). Consumption of two hundred dollars or more customers, but also have a chance to tie the balloon.
Program Analysis:
The advantage of this program is that the input cost is small, and interactive components, allowing customers to feel the festive atmosphere. Because Thanksgiving in Kaifeng is not as important and famous as Christmas and Spring Festival, the purpose of this program is mainly to change the customer's impression.
Program two:
Give consumption of more than 300 yuan guests raffle card, the raffle card above the customer contact information, prizes for some exquisite small gifts; can also ask the front office manager which is often consumed and the average consumption of high customers. Because of the customer's contact information, so you can send a message in the name of the company to send greetings and publicize the 16 new dishes before New Year's holidays or sudden changes in the weather. (This program is not limited to this holiday activities, can be continued)
Program Analysis:
The program will reduce the gross profit in the early stage, and the number of customers is large, from which the work of screening out the fixed source of heavy work. But can catch a considerable part of the customer, eliminating unnecessary advertising costs, you can let the customer the first time to understand the 16 new products, and can be experienced in the 16 in the service to improve.
Program 3:
On Thanksgiving Day, the introduction of new dishes and specials, with Thanksgiving Day to the outside world to publicize the change in eating, a small bowl of soup dumplings or ear warmer after the meal, after the bill to send a 10 yuan coupon.
Program analysis: borrow Thanksgiving Day gimmick to launch new dishes can quickly make the public acceptance, in addition to the number of complimentary dumplings, although not much, but after the waiter's verbal introduction, can make customers feel Thanksgiving Day different and warm, on the 16 word of mouth beneficial.
Responsibilities and preparations of various departments:
Purchasing Department: responsible for the purchase of the required items
Planning Department: responsible for the specific planning of holiday activities and the arrangement of the activities
Front Office: Front Office Manager took the initiative to assist the Planning Department in the layout of the store, the coordination of the staff. Waiters unified holiday greetings, smile service, take the initiative to introduce customers to the details of the holiday activities, and the introduction of new dishes.
Activity budget:
Arch rent: 150 yuan / day four stores **** 600 yuan
Ear warmers (gifts): 1.5 yuan / 200 **** 600 yuan
Lanterns (small) 1.2 yuan / 400 **** 480 yuan
Publicity pages 5000***700RMB
Dishes display board 70*90 size 60RMB/pc 168***10080RMB
Lantern (large 1.2m) 50RMB/pc 20***1000RMB
Poster+Spreader 50RMB/pc 4***200RMB
Overall program analysis:
Because the previous 16 activities do not do much, so this activity, although the scale is very small, but it can make consumers produce a strong sense of memory, cause good word-of-mouth publicity, improve visibility and reputation. And the system has just been issued, take advantage of the holiday opportunity to pay close attention to the service, can play an obvious effect.
2022 Thanksgiving Day marketing program 2Activity theme:
Global Thanksgiving Day, xx shopping mall Thanksgiving Day Thanksgiving gift to you!
Activity 1: Thanksgiving action, the real shaking, 100 Thanksgiving gift to you!
Activity time:
November 24 (the fourth Thursday of November every year is Thanksgiving Day - ThanksgivingDay)
November 18th November 24th, in xx mall cumulative purchase of 100 yuan of customers can be exchanged for Thanksgiving Day shaking the prize coupon to participate in the Thanksgiving Day. On November 24, Thanksgiving Day, the Thanksgiving Day party after the prize-shaking activities, prizes for the value of 200 - 2000 yuan ranging from 100 fashionable thanksgiving gift.
Prizes:
1, thanks to the mother gift, Skyworth HDTV
2, thanks to the father gift, Haier fashion refrigerator
3, thanks to the benefactor gift, Angel water dispenser
4, thanks to the husband gift, Philips razor
5, thanks to the wife gift, Panasonic stylish washing machines
6、Thanks to children's gift, Thousand Island fashion MP4
7、Thanks to loved ones gift, Yadu fashion humidifier
8、Thanks to classmates gift, Grandshire microwave ovens
9、Thanks to friends gift, Campbell sterilizer
10、Thanks to the teacher gift, Samsung fashion digital camera
Each gift each of the ten copies
Activities Contents of the second thanks to members, free lottery
November 24, xx mall, xx mall two hundred, xx mall three hundred members of the customer with the annual points can be free to receive a varying number of Thanksgiving Day lottery coupons. Diamond card members 10, gold card members 6, 10,000 - 20,000 points members 4, 5,000 - 10,000 points members 3, 2,000 - 5,000 points members 1.
Activity content three thanksgiving commodities, the real offer
November 24 Thanksgiving Day, the shopping mall floors to fully guide the concept of commodity holiday gifts, to create a strong consumer atmosphere of thanksgiving, to create a sales peak, to carry out a series of colorful merchandise marketing and promotional activities.
2022 Thanksgiving Day marketing program 3First, the purpose of the activity:
1. The origin of Thanksgiving Day: Since the beginning of 20xx, every year in October, with the strength and brand appeal of the launch of "Thanksgiving Day" large-scale promotional activities. This is with the "Hundred Groups War", "August drama" corresponds to the original three major promotional activities, is a strong brand of promotional activities. During the Thanksgiving Day activities, will work with many partners, selected with super shocking low-priced goods and a series of preferential activities, for the people to dedicate a rich shopping feast.
The theme of the event:
The sixth Thanksgiving Day grand opening!
Third, the activity time:
November 20, 20xx to November 29th.
Fourth, the activities:
Activity 1: Golden Autumn Thanksgiving price - Thanksgiving
Autumn and winter goods, the new listing, the 6th Thanksgiving Day grand opening, Thanksgiving Day, wearing goods, department stores, home appliances, the full range of goods Thanksgiving price (part of the goods below cost price), the price of a drop to the end, a good opportunity once a year, not to be missed.
Activity 2: Thanksgiving gift - gift bag
Thanksgiving Day, the first 100 customers into the store every day, shopping for more than 20 yuan to the ticket to the first floor of the general service desk to receive a thanksgiving gift bag.
Activity 3: affordable thanksgiving heart - send coupons
Thanksgiving Day, the supermarket shopping full of 39 yuan, clothing, department stores, home appliances full of 88 yuan for Huacheng Food Court fat cow 10 yuan coupon, and so on, a single ticket limit of five.
Activity 4: Groom Thanksgiving Day - buy and give chapter
Thanksgiving Day, the groom suit to send a gift, full of 298 yuan complimentary socks, full of 498 yuan complimentary tie, full of 598 yuan complimentary belt, full of 998 yuan complimentary shirt, full of 1,598 yuan complimentary shirt. Belt, full 3,000 yuan complimentary 498 yuan casual wear a.
Groom casual wear from 60% off the entire site, and the launch of clothing old for new activities: a set of old suits discount: 150 yuan, a single piece of discount: 100 yuan.
Activity 5: Thanksgiving Declaration - Blessings
Thanksgiving Day, thanksgiving gift, thanksgiving price, thanksgiving heart, in this moment of thanksgiving, let's leave our own blessings on the thanksgiving scroll on the loved ones, friends, loved ones, and to express our grateful heart.
2022 Thanksgiving Day Marketing Program 4The fourth Thursday of November every year is the traditional Thanksgiving Day in the United States. In the minds of Americans, Thanksgiving is second only to Christmas in importance. This is a day of thanksgiving, people go to the church according to custom to do thanksgiving prayer; this is a reunion day, people in the south of the world to get together to share the turkey; this is also a day of celebration, up and down the country to organize a variety of carnival activities.
Activity Time
November 24
Activity Theme
Global Thanksgiving Day, Xinglong Mansion Thanksgiving Day - Thanksgiving Gifts for You!
Activity 1
Thanksgiving action, the true love of the lottery, 100 Thanksgiving gift to you!
November 18 - November 24, in the shopping building cumulative shopping 100 yuan customers can exchange Thanksgiving Day shaking a coupon, to participate in the Thanksgiving Day, November 24 Thanksgiving Day after the Thanksgiving party shaking activities, prizes for the value of 200- The prizes will be worth 200-xx dollars. 100 fashionable Thanksgiving gifts.
Prizes: ten for each gift
1, thanks to the mother gift, HDTV
2, thanks to the father gift, stylish refrigerator
3, thanks to the benefactor gift, water dispenser
4, thanks to the husband gift, razor
5, thanks to the wife gift, washing machine
6, thanks to the child Gift, mp4
7, thanks to loved ones gift, humidifier
8, thanks to classmates gift, microwave ovens
9, thanks to friends gift, sterilizer
10, thanks to the teacher gift, stylish digital camera
Activity two
Thanks to the members, free of charge! Shake the prize
20xx xx month xx, three hundred members of the customer with the annual points can receive a free Thanksgiving Day shaking coupons in varying quantities. Diamond card members 10, gold card members 6, 10,000 - xx0 points members 4, 5,000 - 10,000 points members 3, xx - 5,000 points members 1.
Activities III
Thanksgiving commodities, sincere offer
Thanksgiving Day, November 24, the building of the building floors to fully guide the concept of commodity holiday gifts, to create a strong atmosphere of gratitude for the consumer, to create a peak in the sales to carry out a series of colorful marketing and promotional activities of commodities. Thanksgiving Day to guide commodity thanksgiving object for
1, thanks to the mother;
2, thanks to the father;
3, thanks to the benefactor;
4, thanks to the husband;
5, thanks to the wife;
6, thanks to the child;
7, thanks to relatives;
8, thanks to classmates;
9, thanks to friends;
10, thanks to teachers.
Activities IV
Thanksgiving declaration, true interpretation
1, to Panjin citizens a letter of thanks, through the newspaper, radio and other media and the building's internal means of publicity to express the enterprise Thanksgiving Day to thank the customer, thanks to the community and to take the festival to express the gratitude of the true feelings of affection, friendship and love between people.
2, the evening of November 24th, held a "true love you Thanksgiving Declaration" party. The whole program to thanks, thanks, gratitude as the core, reflecting the blessings, care, joy content; party at the same time the scene shook out 100 Thanksgiving gift.
3, November 24, the day, the building outside the signature of thanksgiving action, customers can leave their loved ones, friends, loved ones of the blessings of the 100-meter scroll, this scroll in the building outside the promenade on display.
4, through the staff with a special Thanksgiving Day small badges, shopping malls to do "Happy Thanksgiving" heart-shaped balloon, customer shopping to give a special Thanksgiving card and other atmospheric creation, rendering a strong atmosphere of gratitude.
5, Thanksgiving Day in the building to play "grateful heart" and other kinds of thanksgiving, thanks for the theme of the song; welcome words to the concept of thanksgiving as the main.
2022 Thanksgiving Day marketing program 5A campaign background
AYA, the world-renowned chain brand of fashion supplies, specializing in providing high-quality cosmetics, make-up tools, accessories and other products for fashionable girls more than 1,000 kinds of products, AYA to advocate the "fashionable and dynamic" as the brand concept, in order to promote the "fashionable and dynamic" as the brand concept, and to promote the "fashionable" as the brand concept. AYAYA to advocate "fashion, dynamic" as the brand concept, to "international quality, low price" for marketing positioning, adhere to the most reasonable price to provide customers with stable quality, the most fashionable products, and through the atmospheric image of the store and professional and friendly sales service, and gradually become China's fashionable girl's special brand. Thanksgiving Day is approaching, AYAYA Nanning Xixiangtang Branch sincere thanksgiving, sincere feedback to new and old customers.
The goal of the second activity
1, to attract new and old customers
2, to clear the inventory
3, to establish the image of the store
4, to expand the consumer groups and sales share
This activity will stimulate potential customers, make the original use of Aya Aya merchandise and did not use the Aya Aya merchandise to understand the Aya Aya merchandise. The campaign will stimulate the potential customers, make the original use of AYAYA goods and not used AYAYA goods to understand the AYAYA. This will increase the number of people who buy Yaya Yaya products and increase the number of purchases per capita and per capita.
Three themes
"Thanksgiving Day, beyond the ordinary, thanks to you and me" as the theme slogan of the promotion. Gratitude has always been the fine tradition of our Chinese nation, but also a decent person's minimum character. He should give back to his parents who raised him, his teachers who educated him, his leaders who knew him, his classmates or colleagues who assisted him, and the society who took care of him. Buy a small gift for them and yourself, the love is thick on earth.
Four activity time
1, the preparatory stage
1) November 24-26 personnel training.
2) November 25-26 sent people to send flyers.
3) November 26 in front of the store to paste posters, hanging balloons, to create a festive atmosphere.
4)Prepare the goods on November 26th.
2, the promotion of the implementation of the day - November 27 - 30 Location: Xixiangtang, Nanning City, next to the Likelong AYYAYA branch - Xixiangtang branch
3, the summary stage
November 30 to summarize the promotional activities whether to achieve the promotional objectives, whether to make AYYAYA more in-depth people's hearts. Responsible personnel for the advantages and disadvantages of record learning.
Five activities
1) store festive atmosphere layout
1 is outside the store layout: in the front door to develop a 2 meters wide, 4 meters high large posters. Above the main background pattern is ah ah ah ah endorsement superstar Jolin Tsai, write the theme of the event slogan modeling words. Picture as after.
2 is the store layout: the entrance wall paste self-writing paper and portrait KT to decorate, hanging colorful balloons to create a festive atmosphere.
2) Promotion program introduction
1, thank you to the old customers, thanks to the affordable delivery - all customers who hold the AYYA membership card in the day of the promotion to buy AYYA goods, you can play 6.5 percent off.
2, Thanksgiving Day, you come to me to send - during the activity period, all to AYAYA buyers, can send the corresponding coupons.
3, Thanksgiving gift, money to the card - where the purchase of 100 people, to send a discount AYYA membership card.
4, Thanksgiving giveaway, special price back to you - during the event, the organization has a special price counter.
5, Thanksgiving action, the real shaking 200 copies - all shoppers in the AYYA, you can hold a shopping list to the cashier for a lottery, 200 prizes worth 20 yuan each, until the draw.
Six pre-preparation
1) send flyers - in the store around the various lively crowd area to send flyers, send the main object is the young people. Inside the flyer is mainly the discounted goods of AYAYA.
2) Poster - Poster around the store in the area of high traffic, so that more people know about the AYYA Thanksgiving promotion.
3) personnel training - the main content of the training is the activity program, the details of the activities and the matters needing attention. Ensure that everyone knows the objectives, content and theme of the event.
4) Division of labor and preparation of materials. The following table:
Cashier
Responsible for sending prizes and giving membership cards, vouchers
1, 2 shopkeeper
Responsible for the layout of the promotional table, paste the store posters, hanging balloons to organize the store festive atmosphere
3 shopkeeper
Responsible for the sound, trumpet, recording the content of the promotional room broadcast in advance
4 No. 4 clerk
Responsible for cleaning inside and outside the store
5, No. 6 clerk
Responsible for sending flyers in front of the door to pull customers
5) pre-testing program - during the event, all responsible for a person in charge of the store manager, monitoring and controlling the development of the situation, and once there are mistakes, timely correction and error correction. The first step is to correct and correct the mistakes.
Seven promotional budget
The promotional activities cost a total budget of 1,000 yuan, the promotional budget table is as follows:
Posters and balloons, such as store layout 150
flyers, labor costs 200
Prizes need to be paid for 400
shopkeeper bonuses 200
The shopkeeper bonuses 200
The shopkeeper bonuses 200
The shopkeeper bonuses 400
The shopkeeper bonus 200
Other expenses such as utilities 50