diversified marketing mode 1 conference marketing conference marketing is much stronger in word-of-mouth establishment and service communication than single advertisement. First, it can directly contact with consumers, accurately grasp consumers' demand trends and various feedback opinions, and directly promote sales. Second, it can save a lot of pre-advertising costs for enterprises, greatly reducing the cost of enterprises, with controllable costs and less risk, which is particularly important for non-mainstream manufacturers with weak financial strength. For example, Sunset Red Health Food regularly conducts conference marketing for elderly customers, which not only enhances customer loyalty, but also improves its performance a lot. Therefore, as an important tactical means, conference marketing is favored by more and more manufacturers. 2 experiential marketing experiential marketing is to make full use of the ability of perceptual information in the whole marketing process, and intervene in the behavior process by influencing consumers' more feelings, thus affecting consumers' decision-making process. Experience is a collection of sensory stimulation, information and emotional points exchanged between enterprises and customers, so it is the key to experience marketing to make the consumption process (that is, the product transaction process) a memory. Many manufacturers pay more and more attention to the important role of experiential marketing. For example, Nongfu Spring directly allows customers to experience the manufacturing process of products through industrial tourism, which not only greatly improves their trust in products, but also introduces what they have seen and heard to relatives, friends and colleagues, forming a good word-of-mouth communication effect. Word of mouth is very important, and everyone must pay attention to it. Other marketing methods: when distributing goods, I find that all end customers are looking at which manufacturer has more prizes, and they will consider the goods of the manufacturer with more prizes. Therefore, the terminal distribution policy can quickly narrow the distance between products and terminals. In the case of product homogeneity, many terminal purchases value not the products of enterprises, but the preferential policies attached to the distribution of goods. In view of this, in the product warehouse pressing stage, the enterprise cooperates with the dealer to take the initiative to attack, and gives the terminal a certain reward for distributing goods according to the situation, thus stimulating the terminal store to purchase goods. If classified by reward methods, there are many kinds of goods distribution rewards, such as quota rewards, purchase rewards, account opening rewards, promotional products support, free products and so on. It is the first condition to want to enter the store and press the warehouse first. If there is too much resistance in the process of goods distribution, we should be good at analyzing and studying the goods distribution process. Through the first trial of goods distribution, we should let all the personnel of manufacturers and distributors sum up together at the end of the day, such as: which types of terminals are easy to shop and which market areas are easy to shop, we can adopt the strategy of goods distribution first and then difficult, and avoid competition in goods distribution channels. But we must pay attention to those terminals that will be ignored by everyone or continue to explore new terminal outlets and open up new sales channels. FMCG products are generally various types of terminals, such as liquor outlets in restaurants, famous hotels, supermarkets and convenience stores. Considering the channel competition, when it is difficult to lay terminals with large volume in the early stage, such as liquor catering terminals, you can first consider entering from small terminal outlets such as convenience stores. When there is a great resistance to the distribution of goods in the central area of the city, we can consider starting to distribute goods around the city and taking the road of encircling the city from the countryside. Doing so can boost morale and strengthen everyone's confidence to deal with more difficult market areas. Enterprises with point and area can concentrate resources, choose key terminals and a certain area to make breakthroughs, and spread goods with point and area through demonstration effect. For example, start the terminals that have great demand for us first to set a benchmark, and rely on their influence to infiltrate the surrounding terminals to distribute goods. You can also start some retail terminals in a small area first, establish the confidence of other terminals in selling products, and achieve the purpose of spreading goods by starting points. Especially in some towns and villages, because as long as our products enter some stores, other stores will enter some goods accordingly. Because they also have concerns and are afraid that other stores will grab business. Bundle-driven when new products enter the market, in order to reduce the resistance of new products' distribution, we can also adopt the strategy of bundle-driven to drive the distribution of new products through best-selling products. New products and best-selling products are bundled together for sale, and the terminal of the original best-selling products is used to bring goods for sale, so that the resistance of new products to distribution can be reduced, and new products can reach the retail terminal quickly, so as to meet consumers as soon as possible. If the resistance to goods distribution is too great when consumers pull the goods distribution, we can also consider starting with consumers and working directly on the end consumers to stimulate consumers' purchasing enthusiasm. As long as consumers are activated, the terminal point of sale will have the expectation of selling the product well, and they will follow the wind and ask to distribute the product, so the resistance to distributing goods will be greatly reduced. The specific way to start consumers can be through activities such as community promotion, on-site buying and giving, etc. For example, you can communicate with key terminals that refuse to purchase goods near the community, and conduct on-site sales promotion activities in the community. During the sales, you can tell consumers that the terminal has information about the sale, and at the same time, the sales profits of the day are owned by the terminal. Through such activities, the terminal can see that the products are easy to sell, thus stimulating the terminal to purchase goods. After repeatedly being blocked, the enterprise can spread the goods by borrowing and luring. The enterprise sends a special person as a customer to each terminal to inquire about its products, and expresses that it wants to buy them. After asking more times, the store has an impression of this product and feels that this product should sell well. At this time, it is not difficult for the sales staff to spread the goods again. For example, some of our terminal stores have been to our company for several times without entering our products, saying that no one has mentioned it, so they are afraid that it will not sell well. When we discovered his problem, we also made some false appearances accordingly, that is, people from our company went to this store to spend money, and every time they designated to drink our Longjiang Jiayuan products, once or twice. After a long time, the owner of the store would take the initiative to call our business staff and ask to enter our company's products. As a result of diligence, our business people will encounter terminal rejection when distributing goods. At this time, they will lose confidence in the terminal and will not patronize the terminal every time they distribute goods. This is wrong, the more so, the more we should do a good job of customer service. When distributing goods, the customer relationship with the terminal is the decisive factor to determine the success of distributing goods. It may be easy to realize the distribution of goods at the terminal that the distributor is familiar with or the terminal introduced by friends. As the saying goes, once you are born again, twice you know each other, and once you meet each other three times, you are friends. After the delivery is blocked, the delivery staff should have patience and perseverance to visit and communicate more. When they visit, they can help the terminal to do what they can, such as sorting the shelves, cleaning and helping to do what they can. Through the diligence and persistence of the shop-spreaders, we can impress the terminal shop owners, make them embarrassed and moved by our staff, so as to realize the smooth distribution of goods. When the promotion team builds momentum to spread goods, it can establish a multi-person promotion team to spread goods, and create momentum through the parade of the distribution team, which will attract the terminal. Before the goods are distributed in a certain area, the motorcade can be used to parade and publicize the goods on the determined route. The car body should have unified product advertising, and music can be played or colorful flags can be hung on the car body to attract the attention of passers-by or terminals, so as to create a publicity atmosphere and produce a sensational effect. Through the parade, the terminal can be influenced and the brand's popularity can be improved. After the parade, we should cooperate with the team to distribute the goods in time, make a clear division of labor among the team members, and realize the smooth distribution of goods through the coordinated operation of the team. For example, that's how we do it in Lubei District. Every month, we choose one or two regions to carry out large-scale training for the staff above the head of the whole branch. First of all, it is necessary for the motorcade to create a momentum, a unified propaganda car and uniform clothing, so that local consumers can know about our products. Then it is divided into several groups and divided into several regions. Carry out centralized distribution. This will let the terminal store know the strength of our company, trust our company more, and let their worries disappear. Promotion and publicity 1. Promotion 1. Promoters: Set up promoters in restaurants or supermarkets to introduce your products to consumers. The success rate of sales depends on the price of your products, the image and language expression ability of promoters; 2. Promotion fee: Promotion fee should be a hidden rule in most sales activities. Reasonable promotion fee will make catering waiters or shopping guides strongly recommend your products. But I'm not sure whether it will affect you under the current form of cracking down on commercial bribery. I think promotional activities will play a great role in the catering industry. If you want to succeed in selling in supermarkets, you should turn your products into consumer goods or gifts. Increase the number of people who take the initiative to buy your products. I think the advertisement of wine seems to burn a lot of money. You can use your brains in other places, for example, packaging. Of course, bottles and boxes can't be changed. If you get some high-end and festive outer packaging, it will also play a role in a makeover. Plus blessing words (the specific words depend on your product) to seize a certain field: such as gifts, wedding banquets, birthday banquets, celebrations and so on; Imagine if your products are on all the wedding tables, then you are not rich. Personal opinion, for reference only!