What is your main marketing goal? Is it market penetration? Still want to develop the market? Or to maintain customer relations?
In my opinion, it should be hierarchical and engage in different marketing activities for different groups of your members.
For old customers, the key is to maintain customer relations and give them more benefits. Or encourage them to speak for the enterprise (this is more important, because customers endorse and have higher credibility).
For new customers, more is to encourage them to tip. If your membership system does points, try to get users with low points to exchange points for something small, so that they will be more motivated.
For those members who are not very active (that is, the proportion of tipping amount to tipping frequency is relatively low), you should arouse their enthusiasm. Send a more targeted marketing plan.
For different customers, they value different marketing schemes, for example, some customers like discounts, some customers like gifts, and some customers may like other marketing methods. So you should adopt different marketing strategies to see which part of your members are allergic to those marketing activities. Especially for members of different levels, you must try more. In this way, when you make marketing strategies in the future, you will be more targeted.
However, if you are not in the retail industry, but in the catering industry, then the gameplay is different. The catering industry is characterized by its own powder absorption function, but its customer loyalty is relatively low. So the key is to maintain the relationship between old customers and bring new customers with old customers.
The catering industry is an industry with strong social scenes. You can organize some old members to eat and have fun together on a regular basis. It is best to use your new products for dishes, so that you can conduct market research and maintain customer relations.
Most importantly, in the process of activities, we must hold some activities, so that we can also have materials for self-media. Your self-media content should mainly bring customers together.
Finally, in the process of marketing, we must pay attention to the interaction with customers, design your gifts and design your marketing plan according to customers' interests.
If customers don't approve of your marketing plan, all your efforts will be in vain. Therefore, making good use of members and conducting extensive research and testing are the basis of your member marketing success.