There will be, because the ice dun dun as the Winter Olympics mascot, he not only culture and cultural derivatives, but also has a more vigorous vitality than the athletic competition.

September 17, 2019, Beijing 2022 Winter Olympics and Winter Paralympics mascot release, "Ice Dun Dun" officially appeared in front of the public in the capacity of mascot, at the beginning of the world of "Ice Dun Dun", but also Had set off a small boom, and then gradually returned to silence. Many people's ice dun dun in a corner of the home to accumulate dust, not hot. February 20, the Winter Olympics came to a successful conclusion, ice pier pier heat for the first time to catch up with the Winter Olympics heat.

After leaving the Olympic Games to add to the general environment, how should this panda cage the public's enthusiasm? Engaged in a large class of economic research for many years, the Yellow River Industrial Economy Research Institute vice president Pei Fangliang gave his views. "Compared with the national passion ignited by competitive sports in a short time, culture and derivatives of culture do a good job of planning for long-term development, will certainly have a more vigorous vitality." Pei Fangliang said.

The birth of the mascot cohesion of the creator's heart and soul, therefore, Beijing Olympic Games Organizing Committee from the beginning of the selection in the China Copyright Protection Center on the ice stumps, snow Rongrong mascot image of the copyright registration, and to make a careful intellectual property protection planning.

During the Winter Olympics, market supervision departments across the country widely carry out special actions to protect the intellectual property rights of Olympic symbols and investigate infringement. In addition to the protection of intellectual property rights, Pei Fangliang believes that every Olympic Games, a new mascot is born, which inevitably brings limitations to the long-term development of the Olympic mascot.