1. Low cost
2. High value
3. High temptation
Step 4 unite
The premise of drainage is that you must learn to stay in the guest system, otherwise all the people who are drained will be wasted. The premise of drainage must have two thoughts, one is the thinking of buying customers, and the other is the thinking of measuring.
First of all, let's give a real case: this is an activity planning done some time ago. A hotpot restaurant in Shandong used one yuan to eat pickled fish worth 88 yuan to detonate the passenger flow, which attracted 1000 people to enter the store and queued up until February now.
Low cost means controlling costs, not too high. For example, if you clinch a deal today, a customer can earn 20 yuan (single transaction), and the cost of drainage today cannot be higher than that of 20 yuan, otherwise you will lose money.
High value means that your drainage products should be valuable to customers. For example, to attract customers in Ma Bao, some toys are very good, and the cost is low, and the sense of value is acceptable. A few dollars can buy toys with a market value ranging from 20 to 30, but this toy is very valuable to the baby.
High temptation is that your drainage products should be attractive. Many people are issuing some coupons, all of which are 20-30 yuan, but for new customers, they are not attractive at all.
If a drainage product can't attract others, then the design of this drainage product is a failure. For example, some people who do education and training send an experience class, which is definitely not as good as sending eight classes, or some people are not as tempting as sending a set meal.
Relevance means that your drainage products have a certain relationship with your target customers. For example, you are cooking today, and the drainage product designed today is an umbrella (for example, you will get an umbrella when you enter the store). What do you think will happen in the end? Many people probably took umbrellas and left, and seldom ate anything, so this is meaningless.
The design of drainage products has many contents and details, including the types of design. Today, we simply share standards.