Before determining the sales plan, we should make a marketing strategy plan to avoid making unrealistic predictions. But how to write the sales strategy plan? The following is the sales strategy template that I have compiled, hoping to help you.

sales strategy scheme template 1

? Gold, nine silver and ten? This traditional business peak season is coming. In order to seize the golden season of department store retail and achieve good sales results, combined with the annual promotion plan of XX shopping mall and the characteristics of festivals and seasons, this paper puts forward the promotion plan around the Golden Week on October 1st.

1. 11 Preheating

(1) Theme: Get 238 (discount coupon) when the Golden Week is over 288

(2) Time: September 21th? 23rd

(III) Event planning

When the audience is over 288, 238 (coupons) will be given. The coupons are divided into 211 yuan coupons and 38 yuan coupons. 211 yuan coupons can be consumed on the spot, while 38 yuan coupons are time-limited coupons, which are only used during the Golden Week and only for wearing goods, so as to form a linkage with the consumption during the Golden Week.

golden week on February and November

(1) theme: buying golden week crazily, showing off your gifts

(2) time: October 1? 7th

(III) Activity Planning

What is the promotion form of this Golden Week? Nine dazzling gifts? , including the large-scale activities of the whole audience and the theme activities of various stores, the following two full-court activities are planned for the purpose of encouraging the increase of the cumulative turnover of a single person, and other seven-fold dazzling gifts are provided by various venues and brands.

1. dazzle presents first? Lucky Poker Plan, Crazy Thousand Yuan Gift

Lucky Poker Plan is issued once a day, with 7 rounds per day.

goods provided by in-store merchants are regarded as promotional gifts, and the price of each brand is 511 yuan, which can be one or several pieces. Merchants with high single product value or inconvenient to provide goods can be replaced by vouchers. Gifts correspond to 52 playing cards in descending order of value.

All commodities are divided into department stores and clothing and gold appliances. During the activity period, consumers who spend more than RMB 1,999 in department stores and RMB 1,999 in gold appliances can participate in the activity, draw 52 playing cards and exchange them for one of the 52 gifts. Those who meet the requirements first have the priority to draw prizes.

choose two merchants to provide two gifts with a value of not less than 1,111 yuan and 511 yuan, representing the king of cards, respectively. During the Golden Week, the consumers who spend the most in the single category of gold appliances and department stores will get these two gifts with a value of 1,111 yuan respectively.

event venue: * * * Enjoy the space, and the most eye-catching position at the main entrance

The materials to be prepared for the event are: KT background board, activity table, lottery box, playing cards and event details water tag.

2. dazzle the second gift? Accumulated gift certificates will be given. If you buy more, you will get more.

If the accumulated shopping value of gold and electrical goods and department stores and clothing goods exceeds 5,111 yuan and 511 yuan, you will get a limited-time gift certificate from 21 yuan. For every 1,111 yuan and 1,111 yuan, you will get more gift certificates from 5 yuan. The gift certificate is limited to October 8? Used on the 31th to boost off-season sales after the Golden Week.

(The above two offers can be enjoyed at the same time)

3. What is the third priority? Exquisite shoes, beautiful makeup

Venue: 1F Fashion Boutique

Activity method: Oprah Winfrey shops all over 421 yuan and sends exquisite gifts.

some products of belle are 51% off.

bestos, Saturday 6? 21% off

4. dazzle is the fourth priority? Romantic early autumn, wedding anniversary

Venue: Gold Jewelry Museum

Activity method:? Sincerely loved? Jewelry has a prize selection.

51% off the jewelry repair fee.

jewelry expert consultation.

5. dazzle is the fifth priority? Dress in autumn, new products will be on the market

Venue: Women's Wear House

Activity method: A beautiful silk scarf will be given to 351 yuan after shopping in DJ Jane.

A cosmetic brush was given to Yingda Shopping Center.

other brands offer more discounts and more exquisite gifts.

6. dazzle the sixth? Gentleman's demeanor, celebrity's choice

Venue: Men's Wear Hall

Activity method: Youngor will give a 21% discount on some products, and a tie will be given when it is over 1111 yuan.

11% discount for Jordon's new products.

BMW 6? Ten percent off.

other brands offer more discounts and more exquisite gifts.

7. dazzle the seventh? Children wear children's clothes one after another, and their tenderness blooms

Venue: Underwear Children's Clothing House

Activity method: Give a beautiful gift when you buy children's clothes over 211.

41 less than 111 for bedding.

An Lifang gave a beautiful underwear over 299.

51% off some underwear in Shu Ya.

8. what is the eighth priority? There is no limit to youth

Venue: Leisure Sports Hall

Activity method: The audience will give exquisite gifts with different values at different amounts. Gifts include two-star sports socks, milk cups, microwave box sets and brand-name sports backpacks.

9. dazzle the ninth? Fashion digital, style life

Venue: Mobile Digital Museum

Activity method: Buy mobile digital products, and the audience will be less than 1111 yuan. Sales strategy plan template 2

1. Sales department:

1. Tourist sources of travel agencies

(1) Take price as leverage, pursue profit maximization in the peak season, and pursue high occupancy rate in the off-season to attract various club teams.

(2) Stabilize the major clubs on the island, go out and visit travel agencies in Guangdong, Shanghai and Beijing, and cooperate with travel agencies in major domestic tourist destinations, and strive to be designated hotels. Mainly travel agencies on the island. Their customers are the basic customers for the hotel's survival. In the development of the tourist market of travel agencies, the price is mainly used as a lever to receive the bosses of various agencies and ensure the holiday rooms. There is basically no problem with the obstacles, and the price is the easiest for competitors to do. How to ensure a higher room opening rate at the same price or a slightly higher price, it is necessary to carry out public relations with the staff of the planning and adjustment department.

(3) actively seek cooperation between travel agencies in Hong Kong and Macao and group tourists from travel agencies in other regions.

(4) launch? Annual price team room? (One price per year).

(5) In order to expand catering consumption, the team requires breakfast and dinner.

(6) Strengthen the promotion of Japanese delegations, Korean delegations and conferences.

2. Promotion of conference visitors

(1) Promotion time: 1 to April in the first half of the year

11 to February in the second half of the year

(2) Promotion targets: (a) government departments; (b) local business companies; (c) off-island business companies

(3) docking conferences with local business units and establishing off-island hotel alliances.

(4) Establish a complete agency system and organize the conference visitors inside and outside the province. Plan some business economics, academic seminars, training courses and meetings of public institutions.

3. Individual customers

The development of individual customers is the most important customer market pursued by our hotel rooms. To increase the total number of rooms in a limited number, the change of the proportion of individual groups is the fundamental way. In developing the individual market, the focus is Haikou market, followed by other counties and cities on the island. From the perspective of combat readiness, the final focus moves to places outside the island, such as Guangdong, Shanghai and Beijing.

1. Join the chain service network of the industry, strengthen contact with enterprises and institutions, stabilize existing customers, and vigorously develop new customers. Customers in the local market should visit each other one by one.

2. For individual customers, rooms and catering are bundled for sale, and customers can enjoy different degrees of discounts on catering and entertainment at the same time in hotel housing.

3. according to the needs of different guests, design a variety of packages (including rooms, restaurants, etc.).

4. Vigorously develop long-term customers; Formulate a reasonable room commission reward system for internal employees.

5. Expand the number of drivers soliciting customers and promote taxi drivers. Establish and improve the intermediary price difference regulations and the method of raising the price difference of booking.

6. Open up online booking, strengthen online promotion, and expand booking in online booking center.

2. Food and beverage department

(1) Increase varieties and specialties, reduce prices and improve quality.

(2) hold? Food Festival? Chinese and western food training class.

(3) According to festivals, the corresponding reunion banquet, longevity banquet, wedding banquet, etc.

(4) Carry out sales activities with prizes, such as birthday banquets, wedding banquets, giving away rooms, or giving away small gifts and flowers for free, and sending songs in newspapers, TV stations and radio stations.

(5) increase the designated meals of travel agencies, give discounts to tour guides, and increase the consumption of group self-ordered meals and flavored meals. Every day, the front desk provides the catering with a list of the tour guide's name and room number, so that the sales department can contact the catering department. ) > > > More exciting next page? Sales strategy scheme template?