Some companies and enterprises every now and then need to open a large meeting, the following is organized by me for you "company large-scale meeting planning program model", for reference only, welcome to read.
The company's large-scale conference planning program model (a)In order to show the company's rapidly changing, vigorous development of the good style, enhance friendship, enhance cohesion, hereby held a large-scale meeting in the company's tenth anniversary. Review the company's ten-year journey and look forward to a better tomorrow.
The basic planning of the General Assembly
First, the participants and units
The company's leadership, the leadership of the industry associations, the relevant government departments, the media, suppliers and customers on behalf of the company's conference staff.
Requirements: detailed fall to the actual list, determine the number of people, there can not be the slightest error.
Time and place
The time for the company to create the same day x month x date. The place for xx business hall 1 business meeting show room and lobby catering department.
Third, the theme and content of the meeting
Theme: the tenth anniversary of the company's founding celebration, review the past ten years of the company's development process, to summarize the development of all aspects of the experience. And put forward the next five years of development ideas and work measures, the company will do a good job, so that our cause to a new level.
I hope that every employee of the company should set up for the company's dedication to the cause of the concept and development, and strive to improve their own qualities and the nature of the service, selfless work, selfless dedication, to build a career in the future.
Content:
Parliamentary content
The distribution of information should be carried out after the guests are seated, between the meeting is ready to open. It is important to be accurate and prompt.
The performance of the company's publicity should be done, which can further expand the company's image, so that the relevant departments through the 10th anniversary of the celebration of the meeting to understand the company's economic strength, so that the government departments to understand the company's contribution to society and the country. Let suppliers and customer representatives more comprehensive understanding of our company's business situation. For the employees, it is more about encouraging their confidence. Performance publicity is the main event.
Product promotion. We have a large number of participants in the meeting, involving all aspects of the crowd. On-site age product promotion can achieve better results than the usual promotion. Printed brochures, distributed in the publicity and explanation of the session. The brochures should have pictures and simple explanations, so that people still have a good impression when they take it back to watch.
Personnel recognition. Excellent personnel recognition is an essential part. This link can greatly strengthen the enthusiasm of the staff, promote the core strength of the enterprise solidification. From the overall aspect of strengthening the competitiveness of enterprises. Recognition of material and spiritual rewards to be combined, so that employees more appreciate the company's care and consideration.
Meeting arrangement process
Transportation. Because it is the anniversary of the large-scale meeting, there will be branches and field distribution departments. Then we have to consider the arrival of flights and trains. Before this to send special Jiexing reception, can not be missed. Specifically to be accurate to the minute. Local government offices and related departments have to be picked up early. The transportation between the guest venue and the accommodation place should also be considered. The logistics department should have a detailed arrangement of the route and time. Vehicles to send off the guests should be arranged, and the out-of-town ones should book air tickets and bus tickets in advance. The level of the vehicle should be equipped according to the status of the guests.
The layout of the conference hall. Conference hall layout should be set up in advance and audit in place. Sound system, tables and chairs, podiums, lecterns and other equipment to do before the meeting check. The nameplate should be compared to a good, placed in the right position, no error. Guests should be guided and seated in a clear path. Fire escape measures should be in place.
Accommodation. Accommodation for foreign guests to consider the hotel star standard, room type, but also consider the long-distance communication in the room, washing, drinks, Internet and other services are in place.
Dining. Catering can take the form of buffet. According to the number of people to set a good number of food, Chinese and Western collocation, hot and cold collocation to be balanced. Drinks should be graded clearly, there are high and low, remember not to waste. Buffet is convenient for most people's dining standards, and not because of the number of problems caused by the taboo problem of ethnic minorities.
Performance activities. Contact the performance team in advance, *** with the negotiation of the performance program. Which should be about the company's brand publicity and human effect. The performance team should have a certain quality and technology. The scene to be recorded. There should be 2-3 rehearsals before the official performance. Performance program: there are songs to sing. Can be funded to invite famous singers to perform. Dance performance should be atmospheric and sober, all kinds of effects should be involved. Language skits should also be prepared more. Language programs have always been people's favorite, such programs can raise people's interest. The performance of the enterprise is more impressive.
Meeting site atmosphere control. Because it is a high-tech products company, we have to formal with lively, reflecting the youth, information technology, technology. If you encounter a cold cut remember not to panic, to use the form of issuing gifts to mobilize the enthusiasm of the site personnel.
Drawing up the schedule of the meeting
People sign in, send the meeting information
The host introduces the guests, the theme of the meeting, welcome, the company leadership speech.
Leadership speeches: 1, the company's chairman of the speech. 2, the department manager on behalf of the speech.
Speech on behalf of suppliers and customers.
Speech of the honoree.
Speech by government leaders.
Company leaders announced the end of the meeting.
V. Funding budget
Venue, food, vehicles, souvenirs, service personnel overtime, publicity and other expenditure items are broken down.
Specific total financial summarized by the administration out.
Six, the organization
The establishment of the meeting task force, clear personnel and division of labor. There are logistics department, planning department, copywriting working group, public relations department, publicity department.
The logistics department is responsible for the layout of the venue to organize the work, the printing of nameplates, vehicle equipment and hotel reservations and other material entities. The logistics department is the most important, and all departments to cooperate well, at any time to deal with the adjustment made by the departments and work.
The planning department is responsible for the entire meeting of the idea process and creativity. How to make the meeting highlight the corporate culture and novelty. Planning department to make the fastest decision, timely information reflected to the leadership so that other departments have preparation time.
The copywriting team is responsible for recording the meeting and summarizing the company's history over the past ten years. This is a huge task, with speeches, press releases, and brochures.
The public relations department has to do the reception and banquet work. A large part of the company's image and cultural taste in the public relations department of publicity. Doing the front is a company's essential work. Requirements of the public relations department to the corporate image as the first.
The publicity department with the logistics department and the public relations department to make adjustments at any time, for the whole meeting of the publicity to make achievements. The meeting of the distribution of souvenirs and other activities by the publicity department is responsible for. As well as media contact and news release.
Seven, the emergency treatment of emergencies
Large-scale conference activities to focus on, the date does not change, the main body remains unchanged, most of the staff in place, the schedule of the An step by step are considered a success.
The venue fire facilities must be checked in place. Leadership matters need to have backup processing. The proposed speech leader did not arrive in time for the next step.
The company's large-scale meeting planning program model (two)
First, the company's annual meeting planning program of the annual meeting theme
xx company's annual year-end summary meeting as well as the company's direction for the New Year
Second, the company's annual meeting planning program of the annual meeting time
20xx xx afternoon x:x to x:x
Meeting time: xx
Dinner time: xxx
Third, the company's annual meeting of the annual meeting of the planning program of the venue
xx Hotel Multifunctional Banquet Hall
Fourth, the annual meeting of the participants
All the staff of the company
Fifth, the company's annual meeting planning program of the process and arrangements
The process and arrangements for the annual meeting include the following two parts:
(a) the agenda of the year-end meeting arrangements
(b) the dinner party arrangements and the annual meeting of the creative program performances
All the staff of the company will be able to participate in the meeting. p> Six, the company's annual meeting planning program on the preparation of the annual meeting and related notes
(a) the annual meeting of the notice and publicity: the company's office in today's organs to the various departments and projects issued a written "on the 2018 annual year-end summing up notice" on the activities of the annual meeting of the publicity and publicity to reach the whole staff know.
(B) the production of banners
(C) the procurement of goods: raffle gifts, Chinese Zodiac gifts, game prizes, the General Assembly seat people (for the meeting), pens, paper, staff seat cards (for the dinner party), the supplies needed for the venue layout, the items used in the game, the raffle box; the mineral water needed for the meeting, the drinks needed for the dinner party, all kinds of dried fruit snacks.
(d) site photo personnel arrangements, do a good job of the General Assembly as well as the activities of filming
seven, the company's annual meeting planning program of the annual meeting of the planning tasks
Mainly contains: pre-session staff, the middle of the coordination of the staff, the host of the meeting stage, the host of the dinner stage, the acquisition of goods, venue decoration, banners, Certificates, name desk production, flower booking, on-site photography of the staff.
The company's large-scale conference planning program model (3)The cosmetic industry engaged in conference marketing, in the professional line is known as the terminal will be, the effect is very good, in a few years ago to engage in the boom, the way and the content is also a variety of fancy, and now has become the promotion of product sales, the dissemination of the product visibility of one of the most powerful activities, but there are also a lot of companies to do is not ideal, the reason for the ideas are not clear, the purpose is not clear, the planning program is not new. Purpose is not clear, the planning program has no novelty, the implementation is not in place and other factors.
The key is that the meeting did not carry out serious systematic planning, or some ` simply do not do the planning, a lot of business leaders think of what to do, think of where to do where, and each time can not be summarized well, do not know the key reasons for the terminal will not do a good job where the key reasons, so you can not make good use of the terminal will be to play the role of the conference marketing and charm. So how to make a good terminal will be the planning program? Based on my personal experience, I summarized, sorted out, I hope to discuss with friends in the industry, *** with the conference marketing for good.
Do a good meeting marketing plan, first of all, we must list the several elements of conference marketing, you can also say that the important content first sketched out, which is like building a house, beams. Columns. Walls. Top of these parts is essential, as long as these important structures are built, the house can not collapse, the same reason, planning with these elements, there will be no major deviations, and then further according to the specific circumstances to enrich the modification of it, it will be beautiful as the building, both beautiful and practical. These elements include such points:
First, to do a background analysis of the local market
This requires that the planners of the activities of the target market to have a full understanding of the situation, including the economic development, market capacity, the target customer's consumption habits and preferences, the activities of the competitors, as well as the theoretical basis of the meeting activities, that is, the use of the customer's psychology and consumption of which the theoretical basis of the meeting activities, that is, the use of the customer's psychology and consumption of which the theoretical basis of the meeting activities. What are the psychological and consumer characteristics of the customer, or what are the advantages of the consumer can produce enough stimulation, otherwise consumers do not participate, the meeting will fail. This is the origin of the whole program of conference activities, and can also be said to be the reason why the activity can be done.
Second, the theme of the meeting
The theme of the meeting is the sign, a good theme can determine the degree of enthusiasm of consumers to participate in the use of human curiosity, tendency and other psychological characteristics, as far as possible to do a bit of gossip, the purpose is to raise the appetite of the target consumers, to attract them over.
Third, the purpose of the event
Only clear the purpose of the event, in order to find the direction of efforts to achieve, do not see how others engage in their own copy, the brand and the brand is not the same as the difference between different companies is also very big, according to their own actual situation, to find out their own purpose, is to achieve the scene sales? Or to build a brand? Or to achieve multiple purposes? In short, to establish a good meeting for their own purposes, in order to maximize the role of the conference activities, otherwise it will be like shooting arrows to find the target, shooting where to get what kind of results, may not even know themselves.
Fourth, the content and program of the meeting
This is the key to the meeting activities, including many aspects here, if there is no good planning, it is likely to lead directly to the failure of the meeting, according to the chronological order of the meeting can be divided into three phases, before the meeting, in the meeting, and after the meeting.
Before the meeting can be formulated according to the situation to carry out public relations activities, for the activities of momentum, such as in advance with the television station to contact, for the television station in the form of news broadcast, or to give away the product is the way to cooperate with the media, good publicity, but also with the Women's Federation, and other government agencies currently advocating the combination of public welfare activities, to increase the opportunity for the media to take the initiative to broadcast the support of the competent departments, expanding the influence of the enterprise. There is also soft text support, design themes, media publicity for the plane, can attract more target customers to participate. Also book the meeting place, distribute tickets in advance: such as 3-5 days before the date of the event to distribute tickets, tickets ticket design pay attention to the beautiful and gorgeous, the content should be attractive, distribution targets depending on the target customers of the product, such as attracting high-end consumer groups, can be aimed at women with a better economic base to the street store owner's wife as well as the company's white-collar workers and the post and telecommunications, banking, industry and commerce, taxation, electricity and communications companies, Teachers, doctors, civil servants and other groups, and designated personnel to check the distribution of tickets and make an estimate of the number of participants. Make a good arrangement of the venue in advance, material specialists are responsible for, and arranged in place, a good division of labor, the lighting and sound debugging, and can be preview rehearsal. In order to ensure the quality of the meeting and order, before the start of the meeting to check the ticket, require participants to enter with a ticket, the ticket must be filled out completely, and must strictly control the non-target customers to enter (usually men and children).
The meeting should be set up in the meeting program, the general meeting program is this, first the host on the field, announced the start of the meeting, the business owner and the manufacturers of various brands on behalf of the welcome speech. Then the lecturer tells the beauty knowledge and draws the lucky customer, carries on the product experience, at the same time the scene demonstrates the beauty care skill and the technique, or just carries on the keynote speech. Interspersed with songs, dances, performances and interactive games, and giveaways and souvenirs. Membership publicity and promotion can be carried out on site, combined with promotional policies for product ordering and sales. The final draw of the awards (so as to ensure that participants will not leave in the middle of the meeting).
After the meeting is generally arranged in this way: the next day of the meeting with the evening party check over the tickets in the store for membership and giveaways, which allows customers to know the location of the product point of sale, you can also follow up on the phone to understand the situation of customer use, carry out after-sales service and sales with the increase in customer loyalty and purchase.
Fifth, the activities required materials
According to the content of the meeting to determine, in general, the cosmetics terminal will require the materials are mainly these: to customers to experience the products, prizes used in the products, prizes for the lottery (most of the raffle), displays and promotional items such as X-stand, banners, spray paintings, background, washbasin, towels, paddles, sponges, skimmer balls, balloons, and other materials. Sponges, sponges, cotton balls, balloons, tickets, rainbow gates, and so on.
Sixth, the meeting place
The location can depend on the specific meeting, such as hotels, movie theaters, school auditoriums and so on can, can accommodate the number of people with the meeting requirements in line with the general requirements of the better lighting, sound facilities, and is equipped with whiteboards, wireless microphone and other items.
Seven, the composition of the staff
According to the content of the meeting requirements can be arranged before the meeting staff, including models and performers, hosts, lecturers, venue service personnel, ticket inspectors, registrars, Miss Manners, the head of the meeting, the video engineer.
Eight, to make a good analysis of the cost of input and budget
By analyzing the number of inputs to the conference activities, you can make an estimate of the costs required, and combined with the expected goals, calculate the inputs and returns are reasonable. This generally includes the production costs of tickets and display promotional materials, the cost of the prizes used and the products experienced; the cost of personnel, such as lecturers and performers and other staff salaries, food and accommodation costs; vehicle costs; the venue and the cost of renting items, media and public relations costs. If it is a joint meeting of manufacturers to do, but also clear cosmetics manufacturers and terminal stores to share the proportion of each.
Nine, the meeting activities of the contingency plan
In order to cope with the meeting activities of the emergencies and problems, a set of emergency preparedness program is indispensable for some factors that can not be determined, only to make a good and thorough response to ensure that the meeting goes smoothly, and play a good role in the results.
Finally, after the end of the meeting activities, timely analysis and summary, to find out the reasons for success or failure, and constantly improve and perfect, so that the planning program to do better and better, the more successful conference marketing can do.