Recently, former star Li Yapeng threw 780 million yuan to buy four pieces of land in Ganzhou, Jiangxi Province, intending to once again do something big. In the environment of high housing prices and high-pressure policies, many real estate companies have to reduce the land, each transition. And from the show business circle from the business and the repeated defeat of Li Yapeng, but still persevering in the pursuit of real estate, this is a figure of what?
On October 15, 2019, Ganzhou, Jiangxi Province, successfully sold four plots of land in Rongjiang New City, the bidders are Ganzhou Zhongshu Resources Real Estate Company Limited (referred to as Ganzhou Zhongshu), with a total transaction price of 780 million yuan, with a total area of about 330.6 acres, equivalent to an average price of floor space of 2,300 yuan/square meter.
Tough conditions were set in the rules of the land transfer. For example, the land is required to build a theme park centered on traditional Chinese culture, and the construction includes but is not limited to a public welfare academy and a boutique hotel and corporate academy themed on traditional Chinese culture.
Li Yapeng although in Lijiang real estate blood loss, this time or buy. So far, "Li Yapeng's obsession with real estate is the deepest, but also the most attached" this rumor, the webmaster is really believe.
Jiangxi Province, land use right online trading system shows that four land is located in Ganzhou City, Rongjiang New District, including two commercial and residential land, two commercial land, with a total area of 220,402 square meters.
The DBA2019076 land parcel is required to build a theme block commercial with independent brands and cross-border art and cultural creation as the core, introduce cultural and creative industry projects that have been authorized by no less than five world-famous national museums to act as agents for cultural and creative projects and operate them, as well as a book collection commercial body that integrates multiple modes of business, etc. The bidders will be responsible for the construction of the block commercial on their own. The bidders shall hold not less than 20% of the floor area and operate the block commercial for more than 3 years, and after the completion and acceptance of the project, the project shall not be sold to the public within 3 years, and shall be oriented to introduce the corresponding cultural and artistic anchor tenants.
The two parcels of DBA2019077 and DBA2019078 shall be centrally allocated to build talent housing of not less than 10% of the total gross floor area of residential land, synchronized with the design, construction, acceptance and delivery of commercial residential projects, and shall be transferred to the operation platform of talent housing without compensation after completion in accordance with the standard of well-furnished housing.
It is reported that the above land will be used for the construction of Ganzhou China Culture Valley project, the project covers an area of 800 acres, the main development and construction of the Shuyuan town section, art town section, Wonteddy Qimeng Teddy City and so on. This is Li Yapeng following the Lijiang snow mountain art town, will build another cultural tourism project.
Ganzhou officials attach great importance to this project, but experts are not very optimistic about its future. Song Ding, director of the Tourism and Real Estate Research Center of the Institute for Comprehensive Development Research, said in an interview with a reporter from Magenta Real Estate that Ganzhou has a certain cultural foundation, but is a third-tier city, and development of tourism real estate, one of the important reasons is "to sell the house to the big city with vacation needs. Sell to the big city residents with vacation demand", Ganzhou is a certain distance from the big second-tier cities, "is not particularly optimistic.
In Jiangxi's tourist destinations, Mount Lushan, Shangrao and other hot, and has a certain degree of visibility, the consumer crowd is also relatively large. Obviously, Ganzhou is not a popular area for cultural tourism that most people pay attention to. "Stars do cultural tourism real estate, the public is to ask a question mark. This business is impossible to become without billions of dollars of investment, not to mention that he does not understand. Maybe by his fame he can make cooperation with developers, otherwise I don't look forward to it." A tourism real estate researcher, who did not want to be named, told the webmaster.
It seems that film and television stars turn to real estate is not so easy, there is the ideal of cultural and tourism real estate is good, but the reality is very bone.
Dissecting Li Yapeng's previous investment behavior, but also a bit like the "Smiling Proud Wanderer" in the Linghu Chong. In the novel. Linghu Chong not only has a large number of followers, the key is to unlock the major overwhelming martial arts skills at an important moment. However, Linghu Chong martial arts is to learn a lot, but none of the practice to the extreme. Outside of the novel, Li Yapeng's investment ambitions were once described by his ex-wife, Faye Wong, as an "octopus".
The webmaster will take you back to review the investment footprint of Li Yapeng:
In 1998, the creation of a website specializing in wedding services "wedding banquet", because of the over-expansion of three months after the failure.
1999, founded the magazine "Wedding", but due to problems with the number of issues, the acquisition of the magazine was forced to suspend, another failure.
2000, and his brother co-founded the Beijing beautiful spring culture and communication company, the results of the company was reported by the real name of the company's brokers suspected of violations.
In 2004, once again set up a film and television culture company, five years after the company canceled.
In 2007, the establishment of Lijiang Tourism Company Limited, the results of the subsequent 10 years, in addition to investing in a movie capital preservation, all other films lose money.
In the meantime, Li Yapeng also in Beijing, Shanghai, Shenzhen and other places to open the bar, the results of these bars involved in pornography, the closure of the closure of the bar, none of the survival of more than three years.
November 3, 2008 in Lijiang Gucheng District Market Supervision Administration registered the establishment of the Lijiang Snow Mountain Investment Limited Liability Company, later interpreted as Li Yapeng's artistic dreams and business ideals sprout. Every fall since then, Li has held a "COART Art Festival" in Lijiang's Shuhe ancient town, inviting celebrity friends and fans to attend.
In 2012, Lijiang Snow Mountain Investment officially took a 27.256-hectare (408-acre) piece of land in Shuhe Street for 163.5 million yuan, to be used as land for accommodation and catering. In the eyes of others, this is a piece of land half sold, half given away. But in Li Yapeng's view, it is the first time that he is able to realize his art business dream. Therefore, he also put a lot of effort.
After taking the 408 acres of land, Li Yapeng threw 3.5 billion yuan in Lijiang to develop the snowy mountain art town, with the intention of creating a very idealized, art as the core concept, set of hotels, condominiums, villas and other products as one of the tourist resort real estate projects. He first asked a professional operation team to design more than 130 clear water detached villas ranging from 190 square meters to 300 square meters tailor-made for Snow Mountain Art Town. In terms of price, in 2012, the total selling price of the 190-square-meter units reached 4 million to 5 million yuan, while larger units sold for 7 million to tens of millions of yuan.
To promote it, the town has small-scale marketing campaigns every month. The project in the external investment promotion called "Zhao Wei's youthful inn" "Li Yapeng and Yang Kun's Chinese good machine club alliance" "Qiao Xiaodao disappeared light years of the treehouse coffee "and "Mag Fresh Brewery" and other star stores. At the same time, Sunshine 100 Phoenix Workshop, Youkai Workshop, Dark Horse Club, and Less Creative Pai*** have created a platform for creators to communicate and work together.
With Li Yapeng's deep connections in the entertainment industry, the opening of Snow Mountain Town was a star-studded, starry night, and the scenery was boundless.
While there are high art concepts, star support, mountains and water environment, but the good times are not long, many small town businessmen said, "Li Yapeng is not professional, can not read the statement, the cost of the budget awareness is not strong, the money to engage in marketing seems to be very high, but slowly will not feel good! ".
Doing real estate doorway a lot of, can not just ideal. The cultural tourism business project is different from both cultural tourism real estate, but also different from traditional commercial real estate. The special nature of the economic structure of the tourist city represented by Lijiang also puts forward higher requirements for the development and operation ability of enterprises.
The real estate industry is not like a star shooting ads, posing, you can earn millions of dollars. When the star effect brought the appeal to dissipate, two years later, the snowy mountain town suffered a sales crisis, had to cut meat to survive.
The town, which is characterized as a cultural town that protects and transmits culture, is actually a commercial project that attracts investment. Although the annual Snow Mountain Art Festival and the popularity of Lijiang itself do attract a lot of people, but those are tourists after all, commercial real estate real estate still have serious problems. And with the overdevelopment of Lijiang's tourism after 2014, there was a downward trend in foot traffic. So many of those commercial compounds, which are often sold for millions or even tens of millions of dollars, have also become rotten buildings.
On June 10, 2015, Snow Mountain Town was announced to be acquired by Yi Xiaodi, executive director and chairman of the board of Sunshine 100 China. Li Yapeng, Beijing Zhongshu Holdings and Lijiang Xueshan Investment held a 51% stake in Xueshan Art Town for 193.8 million yuan to intervene in the planning, development and operation of the product.
It is understood that within a few years of the opening of the snow mountain art town, the sales price per unit waist cut by more than half, the project has never been profitable. Because of the debt to the investor 40 million, Li Yapeng in late October 2018, was China's public network of executive information as "executor", commonly known as the "old man".
In the face of overwhelming negative comments, Li Yapeng, who lost the final trial, said in a WeChat circle of friends, "It is a commercial contract dispute, still in the High Court of Justice after the judicial process, how to talk about the 'breach of trust'.... ...Only Yu is a disciple of the Huashan School, and must comply with the rites and letters of the Daoer."
In the opinion of the stationmaster, Li Yapeng did not have real estate experience before, and is not very good at real estate, but also all of a sudden to get a 3.5 billion such a large amount of investment, failure is not surprising.
Because of the blood loss in Lijiang, Li Yapeng and the real estate development ability of the Book Holdings by the outside world to question. After the failure of the first project in Yunnan, China Book Holdings began to choose to seek new partners, and they have exported the product "China Culture Valley" to BGN, but there is no further information.
Li Yapeng, who has a dream of doing business in the arts, has a different idea about his investment. Even if he had successfully portrayed the classic martial arts novels such as Linghu Chong, Guo Jing and other characters, and after turning to the real estate industry, he did not regret his choice. Li Yapeng said: "Being an actor is not the direction of my life". The company's investment is the only way to do this.
So it was Li Yapeng is not dead, and opened a new company. It is found that Ganzhou Zhongshu was established in July 2018, the registered capital is only 4.9 million yuan. Zhongshu Investment boasts that it is "a cultural industry resource integration operator that provides value-added content services for regional development", and its own cultural brand "China Academy" and "COART Art Its own cultural brand "China Academy" and "COART Art" form a thematic IP product system. However, it has been accompanied by Li Yapeng's real estate shadow since its inception.
According to the official website, Li Yapeng's "China Academy" has two major business sectors, namely, cultural industry and construction development, forming a business model of culture, art and business ****, and landing in Beijing, Zhengzhou, Nanchang, Ganzhou, Lijiang and other places in China.
Entering the culture and tourism real estate has been 8 years long Li Yapeng, so far has not come up with a successful operation of the real estate project. After a few twists and turns, look back at Li Yapeng when the sentence "cultural industry is not a quick job, integration of resources to find a business model requires a certain process. Doing culture, ten years is not long at all". But for competitors, 10 years is enough.
While Li Yapeng did not make money, but the cultural tourism industry is someone who made a lot of money. So far, more than 100 cultural and tourism groups have been formed across the country to promote local culture and tourism. In terms of industrial investment, the pattern of cross-border cooperation in culture and tourism has also been formed, and many giants of the cultural industry have crossed the border to invest in the tourism industry.
The culture and tourism industry has seen a number of leaders emerge, such as Wuzhen, Gubei Water Town, OCT, Huaqiangfangte, Songcheng, etc., which have mapped out the combination of culture and tourism in their respective fields and reaped good economic and social benefits.Since 2018, major real estate companies, including Fortune, Biyuanyuan, and Poly Real Estate, have been stepping up their layout of the culture and tourism industry.
The genetic advantage of culture is in resources, while the genetic advantage of tourism is in traffic. For large enterprises with strong capital and well-known tourist spots, cultural tourism has great potential. But if the protection and inheritance of culture without financial support, without the participation of personnel, it can only be "in the bosom". In other words, it is difficult for small and medium-sized enterprises to make a big difference.
The industry has become a pattern of the strongest and the richest, and market share is gradually forced to focus. But China is a vast country, and even the best-known attractions have market segments. However, the opportunity is only left to the bold and have the ability to integrate resources.
Li Yapeng this outlook? We'll see.