According to Baidu Encyclopedia, Shandong Lv Wen Group Co., Ltd. was established in August 2020. It is a provincial large-scale cultural tourism enterprise and a state-owned enterprise led by Shandong Provincial Party Committee and Government.

The business scope of Shandong Lv Wen Group Co., Ltd. includes: development, operation, management and consulting services of cultural tourism industry; Investing abroad with its own funds; Educational consultation, educational software technology development; Enterprise management consulting; Management of cultural and artistic works; Design and sales of tourist souvenirs; New media development and management; Advertising business; Film and television production; Etiquette celebration planning service; Conference and exhibition services; Catering and accommodation; Cableway service; Scenic passenger service, parking lot service, etc.