The main logo of Yunnan Baiyao, "Baoxiang Flower", has the following design concepts.

1. The main body of the logo pattern is taken from the traditional Chinese pattern "Baoxiang Flower", which combines the characteristics of various traditional Chinese flowers such as peony, peony, chrysanthemum and so on. Yunnan is a kingdom of plants and flowers, and the geographical origin of Yunnan Baiyao reflects the distinctive local characteristics and the rich connotation of Yunnan Baiyao as a century-old enterprise.

2. In the middle of the logo pattern, there is a gourd shape, and there is an allusion to the "hanging kettle to help the world" in the folklore. In the past, Chinese medicine practitioners and traditional Chinese medicine stores hung a gourd in front of the door as a symbol of hanging kettle to help the world and treating people to save their lives. The gourd shape highlights Yunnan Baiyao's distinctive industry characteristics and facilitates the establishment of a good image of the pharmaceutical company as a healer.

3, the main logo pattern of the use of color, drawing on the local ethnic minority dress in Yunnan often used colors, these colors after the appropriate combination, a good expression of national characteristics, with a strong visual impact, easy to show Yunnan Baiyao's own image.

4. The combination of the elixir on the top of the main logo and the gourd in the center is an analogy of Yunnan Baiyao as an elixir of outstanding efficacy and a trustworthy century-old brand. The combination of the elixir and the central gourd shape symbolizes the "i" in the English alphabet, which means "I" in Chinese, implying the holy medicine for injuries, and the courage and mission of "I am my own".

5. The new Yunnan Baiyao logo, with the overall shape of individuality, rich colors, and beautiful letter combinations, reflects the characteristics and connotation of the enterprise, and conveys the brand-new image of a modern pharmaceutical enterprise with a long history.