Before choosing a store location, you must first make clear your business scope and business orientation. Quick customers make dessert drinks, and the target consumers are mostly young people, and the price belongs to the consumption level of the middle and lower classes, so you need to choose a place that can be close to more target consumers. Usually, in a new city, colleges and universities are the first choice, because college students have strong brand awareness, like to try new things and have certain spending power; If you choose a middle school, it is recommended to choose a key middle school or a well-known local aristocratic school. When choosing a point, we should pay attention to the number of students in the school, its teaching methods, lunch break, school break and surrounding environment. If the number of students is less than 1000 or the teaching is closed, the nearest site can be ignored. However, the location of the school also has its disadvantages, such as fixed consumer groups, limited sales, winter and summer vacations. Therefore, site selection must be considered in many aspects.
2. Matters needing attention in store location
A- Try to avoid choosing a site on a street subject to traffic control, and there should be a place suitable for parking in front of the store.
In order to facilitate traffic management, many cities will set up traffic control on some main streets, such as one-way traffic, limiting vehicle types and limiting travel time. These places should be avoided. Try not to open a shop on a fenced street in the middle of the road, because it will limit the flow of people across the street. Even if the sign of the express is very eye-catching, the customers across the street can only "look at the store and sigh". Convenient transportation is one of the conditions for choosing a shop location. It's best to have a bus stop near the store and a bus stop for taxis. In addition, there should be a parking lot or open space in front of the store or its accessories, which will be more convenient for customers to shop.
B- Choose areas where residents gather and the population is concentrated, and don't open stores in areas with few residents and slow growth of residents.
Popular areas are basically conducive to opening stores, especially fast-moving stores. In the newly developed areas of the city, there were few residents and few people at first. If there is a lack of more floating population, it is not suitable to open a shop. Although sometimes opening a store in a newly-built area can sell goods exclusively, it is often difficult to support the daily operation of the store because there are few customers.
C- It is necessary to know in advance whether the store is likely to be demolished in the near future, and whether there are property rights disputes or other problems in the house. With the rapid development of many cities, the transformation of old cities will be encountered in business. To open a shop, we must first investigate and understand the local urban planning and avoid opening a shop in a "dangerous" area that is easy to move. When renting a house, you should also investigate the purpose of the house. There is no construction quality problem, and the house owner has no property right disputes or other debts. Ignoring these details will often lead to the premature death of the store and bring you huge losses.
D- Don't open a shop in areas with chaotic management, poor public security and prone to safety accidents.
Due to the lack of effective management, some neighborhoods are often very chaotic, with poor public security and many social idlers. Don't open a shop in this place. It is also not suitable to open stores near some poorly managed markets and entertainment places, because these places are not only high-risk areas for public security incidents, but also high-risk areas for fire accidents. Avoid opening stores in these places to avoid the danger of safety accidents.
E- Pay attention to the characteristics of the street where the store is located and the location of the store, as well as the trend and classification of street passenger flow. Due to different traffic conditions, historical culture and geographical location, a street will have different characteristics. Choose a street with smooth traffic and a large flow of people at both ends of the street to avoid opening a shop in a "dead end". The location and orientation of shops are also important. The facade of the storefront should be as wide as possible, and attention should be paid to shelter from the wind in winter when facing north, shading in summer when facing west, and so on. On both sides of the same street, the passenger flow is not necessarily the same because of the walking habits of pedestrians. It is necessary to carefully observe the direction of passenger flow and choose the side station with more passengers. Long-distance bus stations, railway stations, urban traffic arteries, although the flow of people is also very large, but the passenger flow speed is faster, many people do not want to shop, and the detention time is shorter, so we should carefully choose to open stores in these places.
Site selection is a scientific and meticulous work, which often requires a lot of market research and analysis in the early stage to make a scientific choice. Don't mistake opening a shop for a trivial matter. Many shop closures are related to site selection, or even directly related. There are many conditions and factors that affect the location of stores, but if we can follow the above aspects, I believe it is not difficult to find a suitable location for stores.