Survival of the fittest is the rule of social existence itself. First, social progress promotes technological upgrading, and then technological upgrading feeds back to social progress and further development. What is the relationship with physical stores? The reason why physical stores are closed is not because of technology, but because of the development of society. They have not changed their views and kept up quickly. We must make progress every day, or we will be eliminated by society.

I don't think physical stores were killed by e-commerce, but I think it was the rent. High housing prices promote high rents, and the operating costs of physical stores increase. In addition, the marketing model is too single and traditional, which gives e-commerce a warm soil to expand.

E-commerce has indeed had an unspeakable impact on physical stores in recent years. You can't say kill. Why is the owner of a physical store an old-fashioned person who wants to keep pace with the times? Nowadays, many physical stores have joined the e-commerce platform for sales, and only by stressing quality can they develop. Some e-commerce companies do some deceptive activities ... such e-commerce platforms have to close down. < P > To answer this question, we should first establish a concept: Is the physical store killed by e-commerce? I think: no! Instead, some physical stores were eliminated by e-commerce. Western enterprise management mentioned that there are no declining industries, only declining enterprises!

To prove this point, we can take the automobile industry as an example. At one time, General Motors of the United States was replaced by Toyota of Japan and then by Volkswagen of Germany! According to the development trend of new energy vehicles, it is very likely that China automobile enterprises will enter the top ranks!

can social development brought by technological progress promote economic development?

I think it is inevitable!

The first is infrastructure technology:

We are called "infrastructure fanatics", why did we get this title! It's not that we like construction, but that the construction speed has been greatly improved after we broke the monopoly of western big machine manufacturing!

You can make up the construction time and the number of participants in chengdu-kunming railway online, but you can also make up the time and the number of participants in Xicheng High-speed Railway online! This is the change brought about by technological progress!

the changes brought by technological progress to infrastructure construction are high speed, high safety and good quality! Then the economic development has been promoted in the process of construction, and the flow of people and goods between the two places has been greatly strengthened because of the improvement of transportation and logistics after construction, which will naturally improve the economy!

The second is payment technology.

In the past, the transaction responsibility of business was very high, and it was difficult for both parties to collect credit. Since the secured transaction, the buying and selling behavior between two strangers has accelerated, resulting in economic development!

With the development of network technology, commodities in remote areas can be realized without going over mountains to reach markets, which greatly reduces the time and distance between products and people, improves economic vitality and brings new ways to economic development in remote areas!

The third is the protection of rights and interests

Online complaints, video forensics and chat records have all become more effective channels for safeguarding rights. Naturally, with the increase of economic activity under the premise of protecting rights and interests, the economic development trend will be significantly improved!

that's all, you can add! thank you

Actually, I don't think e-commerce is a real technological progress. It sometimes represents a kind of capital and an oligarch.

technology has improved, and people have become lazy.

Most physical stores have been dragged to death by high rents and high housing prices, and a small number of them have been killed by the unscrupulous operation of e-commerce, which has a great impact on the prosperity of the city, the employment population, and the poor people.

Yes, technological progress has really brought social progress, promoted economic development and brought tangible benefits to the people. It is expensive to buy things in sports shops. Nowadays, people seldom buy expensive things in physical stores. Now I am doing better in e-commerce?

the survival of the fittest is an unchanging law; Innovation is the starting point of survival of the fittest.

Technological progress will bring innovation. Innovation is to make use of new technologies to redo the basic human needs of clothing, food, shelter, transportation, sound, color, dogs and horses in a new way. With the internet, people turn to e-commerce when shopping. Just like the high-speed rail, people will gradually stop taking the green leather train.

Innovation also solves a problem and brings new problems; New problems are the starting point of new technological innovation, which in turn brings social progress and promotes economic development.

it's spring in physical stores!

Shili Village

2121-11-22

Since the emergence of shelf e-commerce companies such as Taobao and Pinduoduo, the business of a large number of offline small and medium-sized physical stores has become more and more difficult.

in particular, ma yun once said: if you don't do e-commerce, there will be no business in the future.

In the past two years, the outbreak of the epidemic has had a greater impact on offline physical industries, and there has been a wave of closing stores in many places.

everyone seems to have written a book about the death of the offline store and avoided it.

But today, the village chief wants to tell everyone that spring is coming for offline stores! 11

Local life can only be local

Why can't offline stores be opened well? The core reason is that there is no traffic.

everyone stays at home and doesn't want to come out. Everyone can't see the services and products in the store.

Then everyone will say, doesn't Meituan provide services for local life?

Although Meituan helped the merchants to make a certain exposure, it was convenient for users to search.

But there are the following problems:

A. Meituan is actually a shelf-type e-commerce, that is, users will only search when they want something.

For example, if you want to stay in a hotel and go to the movies, you will go to the group purchase. Do you usually take the initiative to open the group tour?

if you don't order takeout, why not open Taobao every time?

b, in addition to movie tickets, travel and other products, the core of Meituan is to provide local life services, even if there are many local delicacies and snacks on it, you can't enjoy them in a foreign land.

c, many products and services, such as selling clothes, electrical appliances, home, beauty cosmetics, blind date, recruitment, second-hand recycling, and some personal skills services, such as clothes mending, etc.

Therefore, if a local businessman/individual can't attend the tour, he has to advertise locally. If he can't advertise, he has to wait for the guests to come to the store, so his business can't go on. 12

Short video+live broadcast is a new business opportunity for physical stores

Neither Meituan nor Taobao can effectively solve the problem of how local businesses expand their business, but short video+live broadcast gives a good answer.

firstly, if the washing machine at home is not broken, would you know that there is a special maintenance near home?

secondly, if you don't go to the food store, how do you know how the food in the store is made? What is the kitchen environment like? What skills does a chef have? Do you know what people really think of that store?

Thirdly, if you don't have a baby, do you know what kind of meals, services and accommodation are provided to the mothers in a Lunar New Year Center every day?

fourthly, if you want to eat scones from a roadside when you were young, but you don't know his Taobao shop, can you only ask your friends to help you buy them?

Fifthly, if you don't follow the 4S store sales and real estate sales, do you know what houses and cars look like?

You can list many questions like this, but by the way, does Meituan have a real estate explanation? Can I make an appointment to see the house?

and all this can be achieved through short video and live broadcast.

Maybe when you want to wash your car, you open Tik Tok, and you will see a new car wash shop near your home, and now there is a free car wash service.

Maybe when you don't know what to eat, when you open the Tik Tok, you find a friend around you punching out the food in a shop. You see the real thing and hear the most authentic evaluation of every dish.

Maybe you will also see an account made by a nearby couple resort hotel. They have detailed video explanations on all the issues you care about, from what to eat? How to park the car? How to get there? Living environment, how to play all have, you don't call friends, customer service.

Maybe you want to buy a new home recently. At this time, you opened Tik Tok and read the accounts of several local furniture stores.

You will know the environment and general products in the store. When you are lucky, they are still doing live broadcast and issuing coupons.

You can ask the anchor to pick up a product that you are most interested in and introduce it to you. There are many questions asked by the audience in the live broadcast room to help you learn more.

You can even call the number left on Tik Tok directly and add WeChat to make an appointment for home communication, which is much better than if you couldn't find the phone and couldn't get through.

In the past, you might go to the store. Some salespeople ignored it, others wore colored glasses, and sometimes you were embarrassed to ask more questions, but during the live broadcast, the anchor hoped that you would ask more questions and interact more. 13

For many offline stores, whether you wash cars, sell clothes, sell household appliances or even make restaurants.

it can be said rudely that if you haven't made a short video or made a live broadcast by now, it's really no business to do.

for many brands, any store manager who has not done short video+live broadcast in your offline store should be laid off immediately!

There are several obvious advantages to doing short video+live broadcast in offline stores. Don't be a waste wood in a gold mine!

1. There is a venue

It can be directly used without any layout of the venue, especially for some brand stores such as home appliances, household appliances, clothing and automobiles, which is especially suitable for shooting short videos and live broadcasts.

2. There are people

At present, the sales of many stores are in the mode of waiting for customers. If they don't arrive at the store, they just play with their mobile phones. The more high-end products are sold, the more idle they are. Sometimes, no customer enters the store for a day.

So they have enough time to participate in the live broadcast and sales of the store. For example, Li Jiaqi used to sell cosmetics counters.

in addition, almost all the store sales staff have received some product training before taking up their posts, so they also have some professional knowledge.

first, let's talk about a method, which can establish the brand number with stores as the unit, and then add the employee matrix number.

3. There is delivery

Because there are stores, you can directly locate them during the live broadcast, and you can also present the address in the video.

It is easier for the user watching to increase the trust, because she can go to the store to verify and enjoy the service at any time.

If you sell tea, users can see the scene in your shop intuitively, and you can show them the tea that users are interested in at any time.

It also includes clothes sellers. You can try on every dress in the shop online.

it's also very important that through the live broadcast, we sold our local products.

Although you have opened a tea shop, a Hanfu shop and a snack bar in Hangzhou, you can sell your products through live broadcast.

including selling cars, houses, jewelry, brand-name bags and so on.

so I hope that all the bosses who open stores should reflect on it and stop complaining about the lack of opportunities.

the live broadcast has just brought great opportunities to physical stores!

For example, when it rains heavily, many people don't go back to the 4S store or go to the real estate to see the house, but this doesn't affect you to show it to users through live broadcast, take them to see the house and the car online, and then switch to the private domain for secondary service.

If you can mend old clothes, renovate leather goods, clean your house, etc., you can also show users your exquisite skills and customers' praise through videos.

By the way, an aunt did seamless mending of high-end clothes in a small county town. Through the sharing of short videos, she not only expanded the business of local people, but also did the business of many high-end people in the north, Guangzhou and Shenzhen, from earning 111,111 yuan a year to earning one million yuan a year, and also started a training class to accept apprentices.

There are also people who cook all kinds of local snacks delicacies, not only selling snacks all over the country, but also attracting thousands of apprentices from all over the country to study.

So once again, all businesses in physical stores should pay attention to short video+live broadcast, no matter whether you are having a haircut, foot bath, street cooking, matchmaking, part-time job recruitment and lawyer service, you should do it!

This is a double-edged sword. If you use it well, it will bring you development. If you use it badly or misuse it, it will hurt the society itself!