Spring Festival marketing plan of hot pot restaurant.

Many friends think that during the Spring Festival, there is no need to do marketing, business is very good, and guests are queuing to eat hot pot, so why bother to do marketing publicity?

Wu Jian thinks that the more people there are, the better the business is, and the more he publicizes his best opportunity to market himself.

Hot pot restaurant Spring Festival marketing:

1. Create a new year atmosphere and give small gifts.

2. Chinese New Year menu design, dishes names and patterns highlight the auspicious and festive atmosphere.

3. interact with customers, such as solve riddles on the lanterns.

4. Send some discount card vouchers to retain and lock the customer's spending time.

note: marketing activities during the spring festival don't need to be given too much discount or discount. The discount cards and vouchers are given to enable the hot pot restaurant to have a continuation of the hot pot business after the whole off-season after the first month, without a sudden cliff-like decline.

The above opinions are personal. If there is anything wrong, please leave a message in the comments section below. Share Sichuan hot pot culture and catering experience every day. I hope everyone can have a pleasant exchange. If you know more about hot pot, please search: Wu Jian, the Eight Lords of Shu.

# Hotpot #

# Spring Festival #

# Uncle Shu #

First, marketing ideas

On the occasion of the Spring Festival, I wish our customers a happy Spring Festival, all the best, prosperous business and abundant financial resources! Our store is open as usual during the Spring Festival. I hope new and old customers will visit us.

II. Detailed Rules for Implementation

1. Advertising

(1) Banner: A banner is hung at the door of the store, which reads "XX Hot Pot Restaurant pays New Year greetings to the people! Happy new year!

(2) Billboard: placed at the door. Content: In order to thank our customers for their strong support, our store will open as usual during the Spring Festival. Anyone who comes to our store for dinner will be given a mascot for the Spring Festival and a packet of wedding candy for each table.

2. Store decoration

(1) There should be a mascot for the zodiac ornaments.

(2) To put the word "Fu" on the gate, you can hang wax gourd lanterns dedicated to the red gate or firecrackers without chips on both sides of the gate.

(3) The store decoration should highlight the lively atmosphere.

3. Arrangement of Spring Festival dishes

(1) There is no discount during the Spring Festival. Reasons: guests have money to spend, the price of dishes is high, the salary of employees is high, and eating during the Spring Festival is a kind of mood;

(2) If the dishes are good, you can arrange some high-grade dishes and greasy dishes (green food and vegetables);

(3) There are many kinds of snacks, and you can purchase some semi-finished products from the nearby supermarket;

(4) Customize "New Year's Eve Dinner, Group Table Reservation, Spring Festival Package Series Table Reservation" and so on. 4. The service quality

(1), the service level should be high, the service quality should be good, and the serving speed should be fast;

(2) Pay attention to the waiter's holiday greetings, which should be concise and novel, different from person to person, and each blessing has its own characteristics (for example, Hello, Happy Year of the Rabbit! I wish you a fortune in the Year of the Rabbit, etc.

5. Gift giving

(1). You can give a mascot of the New Year Zodiac (such as a sheep doll in the Year of the Sheep);

(2), you can send a wedding candy package (meaning sweet and sweet, round and full);

(3) Red envelopes can be given, which contain meal replacement vouchers, and both red envelopes and candy packets can be given at the same time.

The Spring Festival is a very important festival for China people. Apart from reunion at home, people will inevitably choose to eat out. Therefore, the catering around the Spring Festival is extremely hot. Except for the New Year's Eve dinner, people will choose different dining methods such as hot pot, barbecue and so on in the next few days. Next, I will talk about the marketing of hot pot restaurant during the Spring Festival.

1 online, we can make a Spring Festival family photo package by online drainage from the US delegation and word of mouth. How much is the original price and the number of group purchases? On the premise of ensuring profits, we should pay more attention to what the elderly and children like to eat, because there are many family dinners in the Spring Festival, which will increase customers' goodwill.

offline, discounts, food delivery and cash coupons can be given, but nowadays people are tired of these methods. They can use the peak season of Spring Festival to become members, such as saving 511 to get 211 free, and enjoy the members' dishes at the same time, so that everyone will feel very valuable. The dishes are cheap and there are more than 211 free. Why do hot pot restaurants dare to send them like this? Because compared with hot pot restaurants, there are not so many people in the kitchen, and the profits of the dishes are relatively high. If you can't spend it next time, you can use it again to increase customer stickiness. When I was a hot pot restaurant, I used this trick, and many people did it.

that's all for sharing. thank you.