first: generally, the store and market as a whole make an evaluation to see what the enterprise value is, and then talk about the proportion of shares.

second: the founder can use technology to buy shares, as long as it does not exceed 71% of the provisions of the store market. If he is going to go public in the future, the evaluation institution must be a securities qualification evaluation institution when the technology is invested, otherwise he will have to find a securities qualification evaluation institution for re-evaluation in the future.

third: the store has an independent trademark and has certain value. Brand value is the sum of intangible assets evaluation including trademark, technology, management team and business network. The estimate is generally free, and how much money to buy how many shares depends on the overall valuation of the store.

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First, the way to evaluate the store value:

Store itself

1. Floor, the value of the first-floor store is always the highest, and investors choose the first-floor store with higher return on investment, but with greater risks; If the investment vision is good, the investment risk of choosing two or three-storey shops is small and the return is considerable.

2. Logo, which makes as many shops as possible easily seen by consumers within the scope of plane and elevation.

3. The universality of hardware. The hardware conditions of the store specifically refer to the design and energy conditions of the store, including the width, depth, height and effective guidance to consumers, as well as the technical contents such as water, electricity, gas and sewage discharge of the store. These factors have a great influence on the functions of the store.

4. Management mode, which is for the shops of shopping malls, has a great influence on the operation and development of the whole shopping mall, including the management company hired, business hours, service awareness, etc. The operation mode of the market must be consistent with consumer demand.

5. Social value. If it is rented to a shopping mall managed by one person and two people work in shifts, you have solved the employment of two people, and the social value is two people; If you rent it to a catering company, your value may be 21 people; If it is rented to a wholesale store, it is related to manufacturers and retailers, and the value may be 211-2,111 people. Social value is also a reference for measuring the economic value of shops.

6, others, land use years, width-depth ratio of facade, and the degree of old and new.