Consumer crowdfunding is product crowdfunding. It is also called return crowdfunding. \x0d\crowdfunding refers to the release of fundraising projects and the collection of funds through the Internet. Compared to traditional financing methods, crowdfunding is more open, and the ability to obtain funds is no longer based on the commercial value of the project as the only criterion. As long as the netizens like the project, they can get the first capital to start the project through crowdfunding, which provides unlimited possibilities for more small business or creative people. At present, the main crowdfunding modes in China are product crowdfunding and equity crowdfunding \x0d\ Product crowdfunding is the mode of pre-sale + group purchase of commodities, which you will get after participating. \x0d\ Equity crowdfunding means that a company gives out a certain percentage of its shares to ordinary investors, who will receive future income by contributing to the company. This mode of financing based on Internet channels is called equity crowdfunding. Another explanation is that "equity crowdfunding is the Internetization of private equity". \x0d\ Other than that, there are debt crowdfunding, donation crowdfunding.