1. Overconsumption of college students has increased. Under the propaganda of online celebrities, the economic consumption expenditure of college students on online celebrities has gradually increased. On the one hand, the economic development of network celebrities promoted the economic development of China, on the other hand, it actually repelled the traditional frugal habits.
2. College students are prone to blind impulse consumption. College students have weak willpower and can't stand the temptation. They are easily attracted by the advertisements and propaganda of online celebrities, buy products they don't need or have not touched, and explore some dangerous but fresh tourist attractions recommended by online celebrities. With the continuous development of economy, many college students are not only satisfied with the basic needs of eating and wearing warm clothes.
It is normal for students to have dinner together, and college students are more keen to go to high-end restaurants for consumption. Internet celebrity cakes and drinks have become their sought-after objects, while various online red envelopes, lipsticks and costumes are also attractive to college students. This weakened the consciousness of rational consumption of college students to some extent, and triggered a series of impulsive consumption.
3. College students follow the crowd, spend more money than others and pursue luxury consumption. The high consumption life of network celebrities misled many college students to pursue famous brands and grades excessively. Nearly half of people follow the footsteps of their favorite online celebrities and choose expensive brand clothes, beautiful bags and lipsticks that online celebrities like to buy. Some college students learn about the birthday extravagance of online celebrities.
4. Comparing and choosing the best commodity consumption With the upsurge of online celebrities, the channels for obtaining commodity information have also expanded. With the development of network celebrity economy, various product designs emerge one after another, and even the same type of products have different characteristics. This enables college students to make reasonable comparison and planning, and rationally think and analyze the functions and characteristics of their expected products before purchasing products.