The name poster originated in Shanghai and is a way of publicity. In the past, posters were used in plays, movies and other performances and activities. Shanghainese usually refer to professional theatrical performances as "going into the sea", while those engaged in professional theatrical performances are called "going into the sea".
Newspaper design is non-profit, and non-profit is the biggest role of poster design. Posters are different from commercial posters, and their starting point is not for commercial purposes and interests.
What is the size of the poster? poster；playbill
The standard dimensions are 13cm× 18cm, 19cm×25cm, 30cm×42cm, 42cm×57cm, 57cm×84cm, 60cm×90cm and 70cm× 100cm.
Common sizes in daily work are 42cm×57cm and 50 cm× 70 cm; The poster size is 50cm×70cm, 57cm×84cm (width× height); The dimensions of movie posters are 50cm× 70cm, 57cm× 84cm and 78cm×100cm; The size of the recruitment poster is usually 90cm× 120cm.
Key points of poster design
Point one: the theme is clear.
The theme is the core of a poster. A clear theme can make the audience understand the central idea and main content of the poster, and also allow the audience to get as much information as possible in the shortest time to achieve the best visual communication effect of the poster.
For example, after reading this poster of Xicha, the audience immediately knew that Xicha had a new product on the market, and the time and place were clear at a glance. With this information, consumers may have the desire to shop. Therefore, a clear theme will make the poster more clear and clear, and it is easier to highlight the key points clearly when designing.
Point 2: Color matching is appropriate.
People are visual animals, and 80% people receive information through vision. In most cases, they can perceive color at the first time. Therefore, color matching is also an indispensable part of poster design. Each color has different functions, representing different emotions and effects. For example, black is advanced and white is simple.
When designing, we should comprehensively consider the theme of the poster, the feelings of the audience and other factors, and reasonably match the colors to achieve better visual presentation.
The third point: unified style.
There are many styles of posters, and different design styles give people different feelings. When designing a poster, we should fully consider the overall style and theme of the poster and strive to achieve the unity of style.
What is the general standard poster size? Horizontal or vertical? Standard size: width * height, that is, vertical.
13cm× 18cm，
19 cm× 25 cm,
30cm×42cm，
42 cm x 57 cm,
50 cm x 70 cm,
60 cm x 90 cm,
70cm×100cm.
Common sizes are
42 cm x 57 cm,
50 cm ×70 cm.
The poster design is
visual communication
One of the forms of expression, through the composition of the layout, attracts people's attention at the first time and gets instant stimulation, which requires designers to combine the elements such as pictures, words, colors and spaces completely and show people publicity information in an appropriate form.
The name poster originated in Shanghai. The word poster has evolved to 20 13, and its scope is not only a special poster for professional drama performances, but also an advertisement, because it, like advertisements, has the characteristics of introducing an object and an event to the masses. Poster is a very common form of poster, which requires concise language and novel and beautiful form.
Extended data
Composition skills, in addition to the contrast skills in color application, need to learn and master, but also need to consider several contrast relationships.
(1) Comparison of composition skills.
(2) Comparison of composition skills.
(3) Contrast the density of composition techniques.
(4) Dynamic and static contrast in composition techniques.
References:
: poster