The tourism consumption of May Day holiday in Jiangsu Province exceeds 4 billion
The tourism consumption of May Day holiday in Jiangsu Province exceeds 4 billion. During the May Day holiday, under the background of normalization of epidemic prevention and control, Jiangsu mainly takes "micro-tourism" and "micro-holiday" as the local short-distance tour, and the rural tourism fever continues to rise, with the tourism consumption of May Day holiday in Jiangsu Province exceeding 4 billion. The tourism consumption in Jiangsu Province during the May Day holiday exceeded 4 billion
. During the May Day holiday, tents were set up on the grass, children were strolled, board games were played, photos were taken at dinners, or curtains were drawn under the starry sky, and dramas were watched ... Under the background of normalization of epidemic prevention and control, the tourism market in Jiangsu Province was dominated by "micro-tourism" and "micro-vacation", and rural leisure, outdoor camping and enjoying flowers became the first choice for tourists to go out.
according to the monitoring data of Jiangsu Smart Travel Platform and mobile phone signaling data, during the May Day holiday, scenic spots and rural tourist spots in the province * * * received 8,451,911 tourists, of which 3,144,211 tourists were received by rural tourist monitoring points. New ways to play nearby tourism drive new consumption. During the May Day period, the total tourism consumption in the province reached 4.17 billion yuan, of which rural tourism consumption income was 1.173 billion yuan.
Camping in front of home has been upgraded, and parent-child travel has become more and more common
"Open a circle of friends, half of them are camping, and the other half are praising the campers." Nanjing citizen Xiao Bai said with emotion. In the case that it is impossible to travel far, outdoor camping has become the first choice for many citizens.
"Under the premise of strictly implementing epidemic prevention and control measures, major outdoor scenic spots in Yangzhou have successively launched' micro-holiday' products such as outdoor outing, camping picnic tour, etc. Many scenic spots that can relax and get close to nature at home are on fire." For example, a person from Yangzhou Wenguang Tourism Bureau said that the Paoyuhe Park, located in the ecological science and technology new city in the east of Yangzhou, was on fire. This cultural theme park, which integrates fish migration culture science popularization and ecological environment protection education, was called "Jiuzhaigou in Yangzhou" by netizens.
Camping has become a micro-vacation mode that is highly sought after by young people. During the May Day holiday, camping groups are becoming more and more "all-aged", and parent-child tours and family tours are very common. Nanjing Hongshan Forest Zoo has opened up an exquisite campsite with natural courses for children, making it a good place for parents and children to travel.
The Monkey Camp May Day Research Camp in Lianyungang entered Yuwan Park and started a two-day and one-night research course with the theme of camping experience and woody plants. Ms. Wang, a parent, said in the WeChat circle of friends: "The child is addicted to playing, and he wants to participate in the following courses, such as rope falling, tea picking, rock climbing, river rafting and kayaking."
The scenic spots in the province follow the hot spots to launch camping services to strengthen supply. Before the festival, the Provincial Department of Culture and Tourism released the list of "Top Ten Scenic Spots in Jiangsu" and "Top Ten beautiful countryside in Jiangsu", and most of the scenic spots on the list launched outdoor camping projects.
Wuxi Nianhuawan, Three Kingdoms Shuihu Film and Television City, Sunac Paradise and other scenic spots opened up camping areas, Meiyuan created the first Meiyuan camping conference, and Yuantouzhu scenic spot also launched a tent camping festival. Nanjing Lishui Rose Garden launched a series of "one-stop" camping products focusing on flower viewing, Tangshan Mine Park built a "online celebrity" mine leye exploration camp, and Shiqiu Film and Television Base "Litchi Green green camp" launched a bonfire night reading, challenging mysterious scripts to kill activities, and created a "movie night" theme camping.
Changzhou Zhonghua Dinosaur Park launched dinosaur-themed camping products in the original expansion camp area of the park, equipped with outdoor movies, music LIVE, camp board games and other entertainment projects, making urban camping interesting and fun.
The cultural supply has been upgraded, and "visiting exhibitions and punching cards" has a new experience.
All parts of the province have optimized the supply of holiday cultural tourism products and carried out colorful, small and diverse cultural activities. Wenbo venues prepare rich "cultural" packages, and citizens can stroll through museums and "soak" in libraries, and have more new experiences when visiting exhibitions and punching cards.
During the holiday, the Adventure of the Millennium Site was held in Nanjing Great Hoonji Site Scenic Area. Visitors can unlock the museum's new gameplay by doing handicrafts, participating in dance shows, script killing and a series of wonderful activities.
major cultural exhibitions focus on interactivity and interest. Nanjing Folk Museum exhibited 88 classic Nanjing clay figurines. Nanjing Museum opened a tour guide to explain the national treasure in depth, simulate the scene treasure hunt, answer questions and win cultural and creative gifts and other activities. Yancheng Museum launched the "Looking for Salt" activity. Visitors can complete the "treasure hunt" task in the museum and exchange a customized blind box for the museum at Wenchuang Store.
Small performing arts activities are equally exciting, and a number of projects are "innovative". Jiangsu Garden Expo Park launched an immersive performance of "Hundred Years of Stone Light", Wuxi Film and Television Base staged a stage play "The Goddess of Luo", and Nanjing Huachang Longzhigu launched a "Chaoji Imagination Season" consisting of circus performances and luminous parades to create a new experience of night consumption.
Cultural and recreational activities pay more attention to the integration of online and offline, and performances and broadcasts are carried out simultaneously. A series of special cultural tourism products such as cloud exhibitions, cloud classrooms and cloud theaters have been launched in various places. Yangzhou Museum and Yangzhou jointly launched a column entitled "Watching Bo in the Clouds", "Gathering Fireflies and Snow —— Collection of Cultural Relics Exhibition by Yangzhou Museum", "Impression Ukiyo-e —— Engraving Printing and Ukiyo-e Painting Art Exhibition" and "Year of the Tiger Zodiac Art Exhibition" to attract citizens to watch the exhibition online and offline.
The 4th Suzhou Popular Culture "Stars Award" was held, and the online performance of "Bangzi Opera Concert+Zhezi Opera Special Session" was launched in Xuzhou ... High-quality performances enriched people's holiday choices.
The consumption scene is upgraded to stimulate the consumption potential of "local tour"
During the May Day holiday, the data of travel websites show that users' preference for placing orders is characterized by short cycle, short travel radius and short travel days. In this context, the cultural tourism market in our province constantly activates the holiday economy by creating new ways of playing.
"My best friend and I are planning to go camping. It's the first time that we have little experience and don't know what ingredients to prepare. By chance, we found that many barbecue shops actually offer camping packages." Ms. Bai, a citizen of Nanjing, said with surprise. In fact, not only hotels, but also many scenic spots can directly "order". For example, Nanjing Rose Garden in Lishui has camping packages for 2-4 people and camping packages for 5-8 people for tourists to choose from.
The "Tide Play New Holiday" Wuxi Liangxi Yunshang Shopping Festival opens. "In order to attract more people to like the legacy, we launched Huishan Clay Fighter's new IP' Mud Mould' series of blind boxes online to create a cultural and creative brand." The relevant person in charge of the Liangxi District Cultural and Sports Tourism Bureau said that to tap the consumption potential of holiday cultural tourism, we must keep up with hot spots and constantly meet new demands.
Many shopping malls have turned into "online celebrity punching places", blocks and business districts have become tourist destinations, and the consumption potential of "local tours" has been constantly stimulated. On the night of the May Day holiday, the bar located in the central square of Yinxingli block in jianye district, Nanjing, set up an open-air stage, with pleasant songs and people coming and going in the cultural market.
Xuanwu District, Nanjing held the "Fangfei Meet Xuanwu in May" activity, with more than 51 key consumption promotion activities, and held the "51·high Xuanwu" live broadcast activity for five consecutive days during the holiday, giving millions of coupons to citizens and tourists;
Qinhuai District has launched a consumption deduction activity of "eating, living, traveling, buying and entertaining", and Mendong District has launched activities such as tasting all kinds of delicious food, playing around the streets and fairs, and experiencing new products exhibitions. The FUN consumption season in Nanjing Jiangbei New District, the "Welcome to Ye" activity in jianye district, the Drum Tower Tide Play Festival in Gulou District and other consumer activities will work together to activate local tourism consumption.
"We carry out a series of business, cultural and sports activities in the way of urban linkage' 1+N', and strive to provide rich consumption scenarios for the citizens and help the holiday economy recover." The relevant person in charge of the Nanjing Cultural Tourism Bureau said that during the May Day holiday, the city's business entities were active in promotion, which effectively promoted the recovery of cultural tourism consumption in the city. The tourism consumption during the May Day holiday in Jiangsu Province exceeded 4 billion 2
According to the Jiangsu Provincial Department of Culture and Tourism, during the May Day holiday in 2122, the scenic spots and rural tourist spots * * * monitored by the Smart Travel Platform received 8,451,911 tourists, with a total tourism consumption of 4.17 billion yuan.
rural leisure, outdoor camping, hiking and enjoying flowers ... During the May Day holiday, under the background of normalization of epidemic prevention and control, Jiangsu mainly took short-distance tours of "micro-tourism" and "micro-vacation", and "old places" played new tricks, and rural tourism continued to rise, so camping became a popular holiday mode.
Being in a 221-acre lawn, sitting under the awning and lying in a big tent, feeling the fragrance of the earth and the warm sunshine ... In Nanjing Liuhe Fengcai Mancheng, tourists can experience the leisurely and comfortable life among the green waters and green mountains; In the camping base of Zhongshan International Golf Hotel in Suning, exquisite afternoon tea attracts young people to take photos, while children's sandpits, cute pet feeding and other projects meet the needs of walking babies and teasing pets.
During the May Day holiday, outdoor scenic spots with large activity space and good ecological environment, such as Nanjing Xuanwu Lake Scenic Area, Changzhou Tianmu Lake Tourist Resort, Qinhu National Wetland Park and Hongze Lake Wetland Scenic Area, have become popular choices for tourists. Scenic spots all over Jiangsu have also launched camping services one after another to strengthen supply. Before May Day, Jiangsu Provincial Department of Culture and Tourism released the list of "Top Ten Scenic Spots in Jiangsu" and "Top Ten beautiful countryside in Jiangsu", and most of the scenic spots on the list launched outdoor camping projects.
"micro-tourism" has ignited "local tourism" and "suburban county tourism" and stimulated consumption potential. The total tourism consumption during the May 1 holiday in Jiangsu reached 4.17 billion yuan, of which the rural tourism consumption income was 1.173 billion yuan. Jiangsu's catering consumption is gradually becoming "fireworks", and local landmark foods are selling well. Tourists have experienced the rural flavor and nostalgia by tasting food. According to the statistics of catering industry associations in Jiangsu and the investigation and analysis of typical catering enterprises, the catering service income in Jiangsu during the May Day holiday was 3.73 billion yuan.
With the opening of indoor venues such as museums, cultural centers and libraries in many places, it has also become a way of "micro-tourism" to "enjoy flowers and see the scenery" and taste "cultural feast" at cultural sites. All parts of Jiangsu pay attention to the integration of online and offline, with performances and broadcasts simultaneously, and launch a number of special cultural tourism products such as "cloud tourism", "cloud classroom", "cloud interaction" and "cloud appreciation of Slender West Lake in May to find Fangfei", and "Bangzi opera concert+special performance of passbook opera", which are widely praised. The tourism consumption of May Day holiday in Jiangsu Province exceeded 4 billion 3
During the May Day holiday in 2122, most citizens chose to "celebrate the holidays on the spot". On the premise of taking measures to prevent and control the epidemic, the localized consumption momentum was strong. The Consumer Rights Protection Committee of Jiangsu Province today (5th) released an analysis report on the consumption public opinion of the whole province during the "May Day" holiday:
Catering consumption is gradually becoming "fireworks" and camping is hot and "out of the circle"
With the implementation of measures to help enterprises get rid of difficulties and the holding of consumption promotion activities in various places, the confidence in the development of the catering industry in Jiangsu Province has increased. According to the data of Jiangsu Catering Industry Association, the catering service income of the whole province is 3.73 billion yuan.
driven by the holidays, the number of people eating out increased, small and medium-sized restaurants and brand-name restaurants recovered quickly, and consumption in private rooms picked up. In addition, the local tour and suburban tour are hot, crayfish, wild vegetables and vegetables are in season, and local landmark food has become the main choice of consumers. In addition, ready-to-eat pre-made dishes, such as open bag ready-to-eat, heated ready-to-eat and simple cooked ready-to-eat, also add vitality to the catering industry.
This year, the tourism consumption during the "May Day" holiday shows the characteristics of short distance, depth and leisure. According to the big data of a travel app, the popularity of "camping"-related travel search during the May 1 holiday increased by 117% month-on-month, and park camping, starry sky camping and parent-child camping became the most concerned camping themes. In order to enrich consumers' play experience, some homestays have launched experiential projects such as picking, fishing and parent-child activities.
among the cities in the province, Nanjing, Wuxi, Taizhou, Lianyungang, etc. are the main cities with relatively stable local epidemic situation.
Besides, outdoor scenic spots are still popular. Affected by the epidemic, the demand for short-distance in-depth travel is strong, and it is gradually replacing long-distance travel across provinces as consumers' first choice. Users prefer short travel radius and short travel days.
The tourism consumption of residents in the province is mainly based on outings in this city and Zhou Bianyou in the province, and the hot topics of cultural tourism consumption are mainly outdoor scenic spots or reception places such as natural scenery, forest parks, parks and cultural relics. According to big data of a travel app, Yixing Free Park in Wuxi, Xinlong Ecological Forest in Changzhou, Santaishan National Forest Park in Suqian and Yunlong Mountain in Xuzhou are also popular attractions for residents in Zhou Bianyou, Jiangsu Province.
during the may day holiday, after the travel radius was limited, some areas were not well traveled, but the consumption of parents and children did not decrease, and all major tourism platforms launched parent-child related theme activities. Parent-child business based on family consumption is one of the important focuses of the return of entity business. Parent-child consumption is moving towards IP, scene and theme, and parent-child restaurants, children's amusement parks and parent-child study tours have attracted the attention of many parents.
Apart from theme parks, museums have become the most concerned "holy places for strolling children". According to the data of a travel app, Mochou Lake in Nanjing is among the top five popular scenic spots in Zhou Bianyou, and Nanjing Museum is among the top five popular museums in China.
New consumption accounts for more than 5,111 rights protection claims in the province during the holidays
During the May Day holiday, Jiangsu Consumer Protection Committee accepted 5,145 rights protection claims, of which 185 were consultations and 4,861 were complaints, accounting for 3.7% and 96.3% respectively. The public opinion monitoring system * * * monitored 138646 pieces of consumer rights protection information and 32684 pieces of spit, accounting for 23.57% of the total consumer rights protection information.
consumer demand has been released in a centralized way, and the consumer market in most areas has recovered rapidly. Bulk consumption, travel consumption, catering consumption and new consumption are still the mainstream of festivals, and consumption upgrading has accelerated. Compared with previous years, the number of complaints and disputes has not increased significantly, and online shopping, cinema, live shopping, travel and other aspects have become hot spots of complaints, showing the characteristics of wide coverage, outstanding fields, concentrated problems, personalized needs and rising consultation demands.
There are many inquiries and complaints in the following aspects: First, the problem of online shopping is more prominent. During the May 1 holiday, there were 6,891 pieces of "spit" information related to online shopping in Jiangsu Province. The problems include the dispute over refund caused by the delay of express logistics, the difficulty in safeguarding the rights of some online shopping channels, and the controversy over pre-sale goods. Secondly, the problem of live broadcast sales is concentrated. During the holiday, the system of the whole province's Consumer Protection Committee received 83 complaints about live broadcast goods, and the quality of the goods was difficult to guarantee, and it was difficult to protect rights after sale, and the publicity was false.
In addition, the net red punch point "filter is too heavy", and the actual consumption experience does not meet expectations; Related prepaid card consumption and sports product quality problems brought by fitness craze; And new entertainment projects, such as cinemas and secret rooms to escape consumer complaints, have also increased significantly.
the provincial consumer protection Committee suggested that with the rapid development of economy and the rapid changes of people's lifestyles, the regulatory authorities and business entities should focus on new consumption and keep pace with the times to solve the problem of safeguarding rights. As consumers, we should also avoid "conformity" and make rational consumption and be positive.