how many departments are advertising companies divided into? Please, great gods

There are many kinds of advertising companies, including media and television advertising, as a previous netizen said, ordinary print advertising. Business department: responsible for business conversation. Design department: responsible for graphic and image design. Ink painting department (with or without): responsible for the production of indoor and outdoor advertising surfaces. Production and installation department: responsible for the installation of advertising images and the production of some carriers, as well as the production of light box LEDs. Financial logistics department ( Logistics may or may not be available): 1 business department in charge of catering hygiene, financial access and other advertising decoration engineering: responsible for business conversation; 2 design department: responsible for graphic and image design; 3 inkjet department (or may or may not be available); 4 production and installation department: responsible for the production of advertising entities and advertising carriers; there is also a kind of corporate image planning, which departments do advertising companies generally have? What are the responsibilities?

The major advertising companies are divided into creative department, media department, customer department and market research department. Small companies are almost confused. Please pay attention to the advertising network

What departments do advertising companies have? To be specific,

General Manager: 1, position: General Manager

Administration Department (including personnel and finance): 2, position: Deputy General Manager, Administrative Clerk

Customer Relations Department (including business and research): 2, position: Account Director (Account Manager), Account Manager

Creative Design Department (including Position: creative design director (designer), designer, senior copywriter, engineering supervisor (production, film and television exhibition)

Media public relations department (including media research and planning, purchase monitoring): 1 people, position: media director

Job title: front desk

Department: Administration Department

Direct supervisor: Deputy General Manager

Own job.

② daily management of the office.

③ necessary secretarial work.

job title: planning director's department: planning department

Job description: ① creative drafting and review of the project, and monitor the whole operation process of the project.

② operation management of planning department.

Job title: Department of Media Director: Media Department

Job: Operation monitoring of all media in the company's business.

job title: design director's department: creative design department

Job: preside over and participate in creative design projects in the company's business.

job title: research specialist's department: planning department

Job: market information collection, investigation and research.

job title: marketing specialist's department: planning department

job title: customer manager's department: customer department

job title: corporate customer management and new customer development

job title: customer executive department: customer department

job title: new customer development and customer coordination < p What are the responsibilities of each? Thank you in detail ~

Business Department, Design Department, Implementation Department and Finance Department.

At first, all-round talents are generally needed. You know, it's not too subdivided.

The operation and management of Guangfu Company involves the management of all aspects of the normal business activities of advertising companies. Its main contents include the organization setting and function division, administrative management, personnel management system, financial management and advertising business management of advertising companies. The contents of these management work are mostly related to whether the advertising company's institutions are sound, whether the operation is good, whether the business level is stable, whether the corporate reputation is excellent and reliable, and whether the enterprise has overall competitiveness. These problems are all related to the survival of enterprises. Therefore, to operate advertising companies, we must first do a good job in the management of enterprises, use scientific management knowledge and methods, and manage enterprises well, so as to keep enterprises in a good living environment with stable business development, rising corporate reputation and increasing market competitiveness, and lay a solid foundation for the development of enterprises.

I. Organizational setup and functional division of advertising companies

An advertising company with a certain scale should set up an administrative office and Yanbian Travel Agency as the company's management center in addition to the customer department, creative department, media department and investigation department.

on the basis of a sound organizational structure, it is also necessary to clearly divide the functions of relevant departments and implement the responsibilities, rights and benefits to specific departments. In this way, it is possible to achieve responsibility, coordinated operation, mutual restriction and mutual promotion on the basis of a clear division of labor.

(Note: The following modes of staffing and division of responsibilities of various departments of foreign advertising companies are different from those of domestic advertising companies at present, and some of them are not suitable for the development of domestic advertising companies. The domestic advertising industry is still in the development stage, and there are differences in the institutional setup and division of labor among advertising companies. The organizational setup and division of labor of each company should be based on the specific needs. )

(1) Functions and staffing of the customer department

The main task of the customer department is to develop customers and keep in touch with other departments in the company. The customer department is a full-time department that directly contacts with customers, and is responsible for contacting customers and coordinating the relationship between advertisers and advertising companies. When an advertising company comes into contact with a customer, the customer department first makes a preliminary contact and extracts necessary information from the advertiser, such as product knowledge, market situation, advertising budget and market plan. After sorting out these materials, the customer department, together with other relevant departments, studies these materials and formulates a preliminary advertising plan and work schedule, which will be implemented by each department. In the process of advertising activities, the customer department is also responsible for liaison with advertisers and information feedback, and reporting the relevant market research results and the progress of advertising activities. At the same time, it is also responsible for supervising the design, production and implementation of advertisements on behalf of customers. Therefore, the customer department of an advertising company plays a dual role in function, representing the overall interests of the advertising company externally and the interests of advertisers internally. In addition, in the advertising company, the customer department should also undertake the work of the company's public relations (without the public relations department).

the staffing and division of responsibilities of the customer department are designed to accomplish the above tasks, and the model block diagram is shown on page 345. The responsibilities of the staff in the customer department are divided into:

1. The director of the department

is fully responsible for the administration and business management of the customer department and the customer service management. On the right, directly responsible to the general manager or deputy general manager, reporting work; Next, check the work of the business group supervisor or business supervisor; And be responsible for keeping in touch with more important customers or negotiating and introducing them. Responsible for selecting, appointing and assessing customer service personnel.

2. The business supervisor or business supervisor

is fully responsible for the business work and daily administrative work of his business group or business group. Be responsible to the director of the department and report the work; By the way, check the work of the account director. It is also responsible for keeping in touch with the decision makers, marketing executives or marketing managers of higher-level and status customer enterprises, and for the development and investigation of new businesses and the development of existing businesses.

3. The account director

is responsible for reporting to the department director or business supervisor. Responsible for carrying out business activities according to the advertising plan and budget of the clients represented, and striving for profit for the company. Participate in formulating customers' marketing policies, developing advertising objectives and strategies, and be responsible for briefly explaining the creative intention of advertisements to customers, introducing the first draft of creation and reporting the progress of work. In addition, it also participates in developing new business.

4. The account manager

is responsible for drafting some documents, introducing the first draft of advertisements to superiors or customers, and conducting business negotiations and contacts with smaller customers.

5. Salesperson

... > >

which department is there in the advertising company? What do you do separately?

creative department

the main job of the creative department is to conceive and execute advertisements. The key figure is Executive Creative Director, ECD). Generally speaking, there is only one person in each advertising company for this position. However, in recent years, Co-Executive Creative Director have begun to appear, that is, two people handle different customers separately or jointly handle the same customers (for example, Bates Advertising is handled by two administrative creative directors, Iris Lo and Ron Cheung, respectively; K.C. and Paul Chan of BBDO handle all customers of the company. The work of the administrative creative director is mainly responsible for the administrative work of the creative department, making creative routes, controlling the level of works and so on.

under the executive creative director, it will be divided into several groups depending on the manpower, and each group will be led by one or two creative directors (CD) or Associate Creative Director, ACD), one of whom is a copywriter and the other is an artist. But there are also many creative directors who have two jobs. The creative director's job is not only to conceive advertisements, but also to guide and train subordinates.

there will be different groups under the creative Art Director, AD each group will be composed of a Copywriter, CW) and an production designer (AD). Basically, the two people will conceive advertisements together, but the text modification is presided over by the copywriter, and the art retouching is presided over by production designer. As the implementation work in production designer is generally complicated, most of them have an assistant production designer (AAD) to assist in the implementation work. Experienced copywriters and production designer will be promoted to senior Copywriter, SCW) and senior production designer (SAD). However, the nature of the work is just the same as before.

the creative department also includes four small departments: TV Production, Print Production, Studio and Traffic. The TV production department has a Producer, which is mainly responsible for the overall planning of TV advertisements, while the actual advertising shooting is the responsibility of the advertising production company (Production House). No advertising company in Hong Kong will shoot TV advertisements by itself. The print production department has a Print Production Manager, who is mainly responsible for following up the printing of print advertisements. The painting studio has the positions of Visualizer, puter Visualizer and Artist, who are responsible for the production of different print advertisements. Graphic production coordinator is responsible for coordinating graphic production matters.

account servicing department

the main job of the customer department is to contact customers and formulate creative guidelines. The center of gravity is the Director of Client Service, DCS). The following are divided into different account directors (AD), Associate Account Director, AAD), Account Manager and account assistants (Account Executive. AE) according to different customers.

the main job of the media department is to suggest suitable advertising media for customers (such as TV, newspapers, magazines, posters, direct sales, etc.) and strive for the most reasonable fees for customers and media.

what departments do general advertising planning companies need?

first of all, I'm sorry, I haven't seen invincible ugly! However, according to my experience in running an advertising planning company, the general advertising planning company is configured as follows: 1. Market research department, 2. Media department, 3. Proposal planning department, 4. Creative design department, 5. Art engineering department, 6. AE client department, 7. Administration department (including finance department, office, etc.), and according to personal preferences, Ma Yun, an online celebrity, will be divided into his own company departments.

Want to adopt

the internal organizational structure and division of labor of advertising companies? What kind of talents do all departments need?

Business Department, Creative Department and Production Department

Production Department includes pre-production and post-production.

what positions do the general advertising companies have and how are they allocated?

advertising companies are usually divided into "comprehensive advertising companies" and "media advertising companies" according to their business operations.

The former usually has the following positions:

1. Customer Department (account director, account manager and account supervisor)

2. Media Department (media planning and media purchase)

3. Creative Department (creative director, executive creative director, production designer, design, copywriting creativity, etc.)

4. I won't say anything about finance department and human resources department.

5. Other positions: Some companies may have an independent exhibition department, which specializes in meetings.

are you satisfied with the answer? :)

What departments are there in an advertising company?

The business mainly includes: the design and production of pop,dm sheets, banners and flags, the production of street signs and light boxes, inkjet printing, business card printing, carving, etc. The general composition is no different from that of ordinary companies: administration department, personnel department, business department, finance department and marketing department. The main business is to add a design department to bring in customers' creativity and customers to finalize scripts, so that they can shoot in three dimensions, make animation, and then synthesize them.