The main focus is to solve the problem of food and clothing, and as long as you can make it cheap and affordable and have a large amount of food, you will be able to do a lot of business. When I was not yet born, my parents are in our town to open a restaurant, that will eat are national allocation, with food stamps can play meals, so I was a child with a lot of food stamps at home. In those days, craftsmanship, service, environment, do not want, as long as you can make people eat, you are a good boss in China.

Catering 2.0 era:

This stage of food and clothing is not so nervous, then naturally we have to pursue the flavor, so in the cheap affordable volume of this dimension on the basis of if you know a little bit of craftsmanship, underhandedly can be put a little bit of oil, basically the business is not that bad there, because at this stage the competition is not so fierce, catering is still a seller's market, belonging to the boss to sell what customers eat what, there is not much choice The customer ate what, there is not much room for choice.

The 3.0 era of catering:

As the saying goes, "the material basis to meet the pursuit of spiritual enjoyment," at this time, just do a good job of the product has been unable to meet the needs of all people, because more and more food and beverage outlets, more and more product categories, more and more choices, the supply exceeds the demand, so long gradually Turn to the buyer's market. At this time, the environment and service will begin to be valued.

The 4.0 era of catering:

In the 3.0 era to seize the opportunity to get a good environment, good service, good taste of the product, and slowly the business are bigger and bigger, the formation of the brand. Consumers' minds are beginning to be occupied by these restaurant brands. The brand era and divided into several stages, the first is Quanjude, casserole house, the old Sun family such as the old brand in the market, and then appeared in the bottom of the sea, the real Kung Fu such a new brand, and then appeared Barnes and Noble, Huang Zhihuang such a subdivision of the brand.

The 5.0 era of food and beverage:

The more brands there are, the more subdivided, the more subtle, the consumer's mind has long been occupied by a variety of advertising full. At a time when supply seriously outstrips demand, the catering industry is bound to show the situation of a thousand horses crossing a single wooden bridge. At this time, all restaurant bosses have to think of ways to make all the tricks of the trade, so as to win the attention of customers, to gain the trust of customers.

This era we call the new catering era, is to do cognitive, than the characteristics of the catering of the most traditional three elements: product, environment, service, in front of the new consumers began to gradually fail, so the most experienced catering old geezer at this time is also confused, do not know where to go ......

In fact, such an outcome is not surprising. KFC entered China in 1987, the Western brands have developed in full swing, when China still only had century-old stores. At that time I was not yet born, but in the FMCG industry, the food industry, the brand has long since begun to conquer the city. When I was a kid, we ate Xiong Yiwu instant noodles, Big White Rabbit milk candy, drinking Arctic Ocean soda, none of them are brands, just because China's economic backwardness limits the development of the catering industry. China's catering industry has been developing slowly for a long time, so the traditional catering people have been used to staying in their comfort zone, so they are at a loss in front of the new changes.

Of course, the most important reason is not that the catering people do not understand, but that these times are changing too fast. I remember in 14 years, FuNiuTang just started to do, west young master of the first store also just started, then I just returned to Xi'an from Beijing ready to open store, the whole Xi'an has not been a takeaway platform, I remember that there are a few young people to get a delivery platform, because the concept is too far ahead of the customers are not accustomed to, and finally closed down.

Then the rise of Meituan, followed by the rise of takeout, catering people are forced to crawl to catch up with the pace of the times, a little slower will be drowned by the current of the times, and China's catering rapid and brutal ripening of the history, in fact, is just a Meituan Wang Xing's personal history of entrepreneurship, of course, this is the history of China's capital in the catering battlefield of the war.