Wang Lao Ji's "adding the door": getting angry and getting rid of the fire On April 3, 2119, Hangzhou consumers sued Wang Lao Ji, claiming that their gastric ulcer was caused by drinking Wang Lao Ji. On May 11, Yan Weixing, executive deputy director of the Institute of Nutrition and Food Safety of the National Center for Disease Control and Prevention, decided that some ingredients and raw materials in Wang Laoji were not on the list of both food and medicine already stipulated in the Food Safety Law, and Wang Laoji was involved in the crisis of "adding doors" and suddenly set off. On the second day after the crisis, Guangdong Food Association held an emergency press conference, saying that the formula of Prunella vulgaris contained in Wang Laoji herbal tea was legal, and there was no problem of illegal additives. Only four days after the incident, the Ministry of Health also issued a statement confirming that Wang Laoji herbal tea had been filed in 2115, and recognized the safety of Prunella vulgaris. Because of Wang Laoji's great popularity and brand influence, after the "Add Door" incident, it quickly ignited the excitement of many media. At the same time of objective reporting, all kinds of rumors and attacks were also overwhelming, which made Wang Laoji bear huge public opinion pressure for a time. Thinking about the incident: The most important reason why Wang Laoji's incident subsided so quickly lies in his excellent government public relations. When the enterprise is well-known and influential, any mistake may become the source of attack or extensive coverage, so the enterprise must do the following three things: strictly abide by the industry rules and reduce crisis loopholes; Secondly, the marketing propaganda is moderate, so as to avoid over-exaggerating. The third is to actively establish brand reputation. Dumex: The destructive power of the crisis caused by many people's opinions. On February 11, 2119, according to media reports, 48 infants in Zhejiang and other places developed symptoms of kidney calculi after drinking Dumex infant formula, and it was suspected that the milk powder was contaminated, but Dumex issued a statement denying it. After being caught in a suspected melamine storm for a week, Dumex held the inspection report issued by the Shanghai Quality Supervision Bureau-Dumex products were not found to contain melamine, and began to publish large-scale theme advertisements in major mainstream media across the country: real gold is not afraid of fire! The rumor that the content of the advertisement is to the effect that melamine has been broken. Dumex does not contain melamine, so please continue to buy it. Revelation from the incident: amid the overwhelming questioning public opinion, Dumex's triumphant advertising declaration is really worrying: people all over the country have reported that infants with stones have appeared after eating Dumex milk powder. Before the report on the direct relationship between infants with stones and eating Dumex milk powder came out, Dumex's triumphant advertising declaration was actually another way for enterprises to avoid responsibility, which aroused the anger of many parents of victims. When public opinion is at the spiral peak of criticizing Dumex's melamine incident, what Dumex should do is actually "catering" or "pseudo-catering" to public opinion, so that public anger can be quickly dispersed in a humble state, instead of challenging public opinion in the form of an advertising declaration. Although real gold is not afraid of fire, it is necessary to know that public opinion is bright, and the defense of facts is weak in the strong criticism of public opinion.