200 1, Nanjing Guan Sheng Garden was exposed by the media and closed down instantly. As the first bankruptcy case in China due to dishonesty, it has become the most classic M BA case.
On May 25th, 2005, Nanjing Guanshengyuan announced its comeback.
Related information:
1.September 5, 2006, 438+0: Nanjing Guan Sheng Garden-Making new moon cakes with old stuffing.
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The Mid-Autumn Festival is coming soon. At this time last year, some consumers in Nanjing, Chengdu and other places reported that the moon cakes they bought were moldy before the shelf life. At that time, these things were simply reported by the local media, and then they went away. After noticing this phenomenon, CCTV reporters conducted a year-long follow-up investigation on one of the moon cake manufacturers, and found that there were more shocking facts hidden behind the moldy moon cakes.
The rebirth of old stuffing
Guanshengyuan, a famous food company in Nanjing, has a whole layer of windows pasted with paper in a factory building facing the street. The reporter's investigation started from this factory. After the Mid-Autumn Festival last year (the 9th day after the Mid-Autumn Festival), the mooncakes worth millions of yuan that Guanshengyuan Food Factory didn't sell out in that year were recycled from all over the country and transported to the workshop covered with enough paper. The recycled moon cakes mainly include bean paste, pineapple and lotus seed paste, which will be reused after several processes.
Peeling and stuffing are the first steps in processing these recycled moon cakes: some people are responsible for peeling off the plastic packaging of moon cakes, and some people scrape off the skin of moon cakes with a spatula and peel off the stuffing inside. Because pineapple stuffing is sticky and difficult to peel.
The peeled moon cake cores will then be transported to the semi-finished workshop to complete the second process: after being re-stirred and fried by this boiler, the moon cake cores will be melted into a whole. Next to the boiler, there are buckets and boxes for water.
When all this is done, there is only one last step: storage and refrigeration. Nearly 100 boxes of boiled bean paste stuffing were sent to the cold storage. A minute has passed for nearly a year. On July 2nd this year, three months before the Mid-Autumn Festival, Guan Sheng Garden officially started making new moon cakes. In the process of making from morning till night, open the door of the cold storage, and these fillings, which have been preserved for nearly a year, are quietly put into use. On the morning of July 3, 200 1 year, 4 boxes of lotus seed paste were directly dragged into the production workshop from the cold storage; On the afternoon of July 23rd, 20001year, 20 boxes of pineapple stuffing were dragged out of the cold storage. In the next few days, the reporter took several shots of moon cake stuffing coming out of the warehouse and putting it into production.
According to conservative estimates, there are dozens of tons of aged moon cake fillings in the cold storage where fillings are stored. Sometimes the mooncake stuffing is too hard to be used directly after freezing, so it will be put in the hut next door and stored overnight to soften the stuffing and then put into use. Workers have their own methods to judge whether the filling is soft or not. Many of these fillers have become moldy. According to witnesses at that time, it was covered with mold. There is also pineapple stuffing, and it can be clearly seen that the green part inside is the mold that grows. On this box of fillings, there is also an explanatory label indicating that their original production date is September 9, 2000. Sometimes, these moldy fillers will be recycled. 2001July 18, a batch of canned bean paste stuffing was sent to the semi-finished workshop for secondary reheating.
Finally, all these fillings were sent to the production line and processed into new moon cakes. In this workshop, mooncakes are continuously produced, with a daily production capacity of about 90,000 pieces. Today, they are already on their way to sell everywhere.
The boss's explanation
According to an insider, the recycling of unsold moon cakes will be reused next year, and Nanjing Guan Sheng Garden will only start from 1993. In this regard, the owner of Nanjing Guanshengyuan has his own statement.
Last August, the reporter had a conversation with Wu Zhenzhong, general manager of Nanjing Guanshengyuan Food Factory, about the recycling of moon cakes. During the conversation, he expressed some of his views.
Wu Zhenzhong: "This is a common phenomenon all over the country. I tell you, moon cakes are seasonal products, and every manufacturer wants to grab the moon cake market. I tell you, the moon cake market is hard to estimate, there are no manufacturers, unless you are self-employed, do a few and sell a few. "
Reporter: "Do you think it is legal and reasonable to use old stuffing to make new stuffing?"
Wu Zhenzhong: "I tell you this thing, because you are not from this industry and I am not a food producer myself, but I have gradually learned about food in recent years. Last year, I took this topic and discussed it with the people sitting in the health and epidemic prevention station in this place. They said it themselves. Now we are talking about the matter. The Health and Epidemic Prevention Law does not clearly stipulate that this can be done and that cannot be done. But from the perspective of consumers, from the perspective of consumer awareness, why can't manufacturers say this publicly, or admit it, because of the psychological state of consumers. "
Reporter: "In fact, the production date and shelf life are only valid for manufacturers and for ordinary people."
Wu Zhenzhong: "I don't think you have jumped out of this misunderstanding. Let me tell you, that is to say, the government said today that this is a loophole. The adoption of the law today stipulates that the production date of individual products or sub-packages shall prevail, giving the whole food industry an opportunity. We don't say that this is a loophole, but there should be a vague space. "
In Beijing, the reporter interviewed some other mooncake manufacturers.
Song Guojun of Beijing Dasanyuan Restaurant: "All the unsold moon cakes have been destroyed, but we won't have much left. Even the boxes and packaging were destroyed. The box sells scrap iron and the moon cakes feed the pigs. "
Reporter: "I wonder if you have heard that some other manufacturers have recycled the endless moon cakes?"
Song Guojun: "Dig out the stuffing and fry it. Some fillings can be fried again, and some can't. "
Reporter: "How do you know?"
Song Guojun: "This is the stuffing factory, which is the stuffing supplier. Are there any leftover moon cakes? " ? We can take it back and stir fry it, and then mix it in when we send you new stuffing, and stir fry it according to the ratio of 5: 1. "
Provisions of laws and regulations
On August 8 this year, the reporter interviewed relevant officials of the Ministry of Health on the legality of recycling moon cakes. Huang Jiansheng, director of the Department of Food and Cosmetics Supervision and Management of the Ministry of Health, said: "The problem that mooncake processing enterprises use recycled expired mooncakes to process food violates Article 9 of the Food Hygiene Law, which prohibits the production and marketing of food beyond its shelf life. The health department should strictly investigate and deal with foods that have deteriorated or exceeded the shelf life. " However, according to the reporter's investigation results over the past year, things are not so simple. In the national general standard of food labeling, there is a sentence in the explanation of shelf life: "After this period, food can still be eaten for a certain period of time", but the law does not clearly stipulate how long this "certain period" is. As a result, some manufacturers believe that even moon cakes that have exceeded the shelf life are clean and usable as long as they have no long hair; There are also manufacturers who believe that the recycled moon cake fillings are already semi-finished products, and the state has no detailed provisions on the shelf life of various semi-finished products; Even some health experts believe that moon cakes can still be recycled as long as they are within the shelf life. From this perspective, it is normal for consumers to eat mooncake stuffing even a few years ago. In response to these questions, officials and experts from the Ministry of Health said they would discuss them, and we also look forward to their answers.
Two. Follow up report
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200 1 before the Mid-Autumn Festival, the event that Nanjing Guansheng Garden fried old stuffing and then sold moon cakes was exposed by the media. At that time, the whole country was in an uproar, and all walks of life denounced its dishonesty with one voice.
The time-honored Nanjing Guanshengyuan moon cake suddenly went unnoticed and was quickly removed from the counter by merchants all over the country. In the peak season of moon cake sales, its sales suddenly fell to freezing point. Many merchants even promised consumers that the Guanshengyuan moon cakes sold will be returned unconditionally.
In the face of the crisis, Nanjing Guanshengyuan still failed to show its due integrity. First, it argues that this practice is "very common" in the industry, and it is by no means a Nanjing Guanshengyuan; There is a shelf life requirement for moon cakes in the Regulations on Hygiene Management, but there is no time requirement for fillings, which means it is not illegal to make new moon cakes with old fillings. Then he hastily sent a pale and weak open letter to continue his sophistry, but never made any apology to the consumers. What he did not only made consumers more chilling, but also further lost his credibility.
The loss of reputation has driven Nanjing Guanshengyuan, which has been taking mooncakes as its main product for many years, out of the mooncake market, and other products of the company, such as Yuanxiao and cakes, were quickly implicated, and no one dared to take them.
Soon, an investigation team composed of health and epidemic prevention departments and technical supervision departments from Jiangsu Province and Nanjing City entered the factory for investigation. The factory's finished product warehouse and stuffing warehouse were all sealed up, 26,000 kinds of moon cakes and more than 500 barrels of stuffing were sealed up, and Nanjing Guanshengyuan Food Factory was completely shut down for rectification.
Although the relevant departments later informed the merchants that the mooncakes of Guanshengyuan in Nanjing were "qualified" and could be put on the shelves again, consumers with doubts avoided their products and Guanshengyuan mooncakes could not be sold any more.