I especially like to study business models and good marketing plans, so I praise them in my heart and write them down silently.

For example, you came to work without breakfast this morning. Downstairs, there is a bakery at the junction of the subway and the office building, doing activities (also outside its store). I never wanted bread for breakfast, so I bought one. Price 9.9 yuan, a bread and fruit and vegetable drink. I secretly analyzed in my mind that this seemingly simple marketing has actually been done very well, which is very suitable for the needs of customers, and it has been done because of the favorable weather, geographical location and people.

After observing, analyzing and attacking the market, its market gains are as follows.

First, as an office worker in a hurry, I have little desire to go to the bakery for breakfast, but the time is tight and the packaging is convenient and fast. Second, there is a seemingly favorable package combination, which avoids the trouble of choosing too many choices for patients with syndrome. Third, this kind of activity happens every day, and it's okay. Every day, many people go downstairs to the company without breakfast. Sold 100 copies, increased the turnover of 1000 copies a day, and the income was not limited to this.

Fourth, with the initial contact with customers, this set of products will give customers an opportunity to be interested in the bread in the store on the premise of doing a good job. All customers who have already bought have more opportunities to go back.

The daily expenses of a store are basically fixed. The more opportunities to sell, the less the cost and the higher the profit. For example, this store has increased its turnover by 1 1,000 yuan, far away from the situation of possible loss or unprofitable, and relies on the accumulated experience of customers to turn back. In the long run, business will get better and better.

A seemingly simple trick, but it is "a fresh trick, eat all over the sky", but there are many beauties. A good marketing plan does not lie in many things, nor does it need to be changed frequently. Finding the most suitable one is king. Whether we can formulate appropriate strategies according to people, time and place will ultimately test the personal quality of the boss behind us. If you can't do it yourself, you can let talents come up with it for you. This is also a skill.