First, the feeling presented by the picture must have color, fragrance and taste, and this video gives people pleasure.

The production of delicious food is all about color, fragrance and taste, but it is also necessary to reflect this feeling on the screen when shooting promotional films about delicious food. However, the color of food is well reflected, and the color of food can be seen by vision, but the fragrance and taste of food are a bit difficult to reflect. The fragrance is smelled through the sense of smell, and the taste is evaluated by human taste. Pleasure is an emotional expression directly related to service and environment. If a food propaganda film only conveys people's aesthetic feeling and lacks the supplement to the food picture, then such food vision can't make people feel eager to quench their thirst. If an excellent food promotional film wants to have a better publicity effect, it should not only reflect the beauty of the picture, but also reflect the fragrance of the food.

second, shooting food videos must have a clear target positioning.

Some customers who run restaurants will spend a lot of money to make food videos to attract people's attention, and use various high-end video shooting techniques. The pictures are very beautiful, but there is no impulse to spend after reading them. This may also be because there is no good story to assist. A good food promotional film must clearly know the brand positioning and make a more emotional and story-telling food promotional film.

Third, shooting food culture is different from other types of promotional films.

Food culture can be divided into Chinese and foreign foods, and Chinese food culture can be divided into eight major dishes, but when it comes to food preparation methods, most of them are similar. How to see the delicious food in the promotional films of many catering enterprises and let the audience see the care, carefulness and carefulness is a key factor in the promotional films of food enterprises. This especially requires the producers of catering enterprises to have a delicate understanding of the selection of ingredients, the production of ingredients and the service process, and turn what they hear and see into an inherently attractive picture.

How to write the corporate propaganda copy (how to write the corporate propaganda copy well)

The important laying factor of a good propaganda film depends on the quality of the early propaganda copy planning.

The promo copy belongs to the film and television platform copy, which is different from the print copy.

The promo copy needs audio-visual three-dimensional presentation, and it needs to write literary scripts and split-shot scripts. The whole advertisement needs a strong sense of picture and logic. Print copy, mainly for face-to-face expression, needs to be more concise, express advertising information clearly in one picture, and attract consumers' attention.

one: first, we receive a promotional film project, and we need to communicate with customers. If a good idea is changed by customers, it will eventually become mediocre? Four communication processes of copywriting-looking, smelling, asking and cutting.

2. Copywriting strategy. After receiving a project and communicating with customers, we should think about strategies and how to lay out the copywriting of this promotional film. Strategy is a "big idea", that is, a general idea. It is a creative thread, a form of expression and a cut-in angle. It is an overall creative form of the whole film that can be explained in one sentence.

3. Creative writing. Once you have a strategy, you must be creative. Creativity is to improve the details on the basis of the strategy, including actor selection, scene design, commentary, picture conception and so on. This is the important factor. There are thousands of creative ideas in Qian Qian. As the saying goes, the Tao gives birth to one, life to two, life to three and life to all things. In fact, thousands of creative ideas in Qian Qian are all derived from those simple ideas.