Chapter 1 McDonald's growth road

1.1 McDonald's establishment

1.2 McDonald's development

1.3 McDonald's expansion

1.4 McDonald's challenge

1.5 McDonald's development in Japan

Chapter 2 McDonald's business philosophy

2.1 "Q S C+V" Laughing service concept

Chapter 3 McDonald's action strategy

3.1 franchise strategy

3.2 everyday low price strategy

3.3 real estate management strategy

3.4 globalization strategy

3.5 localization strategy

Chapter 4 franchise of McDonald's

4.1 characteristics of franchise of McDonald's

4.2 application for franchise of McDonald's < > 4.4 management of McDonald's franchisees

4.5 employee franchise chain operation

4.6 McDonald's franchise tips

Chapter 5 McDonald's restaurant location

5.1 business circle analysis

5.2 location selection method

5.3 store location determination

5.4 McDonald's location tips

Chapter 6 McDonald's restaurant design

Chapter McDonald's menu development

7.1 Features of McDonald's menu

7.2 Basic composition of McDonald's menu

7.3 Menu development of McDonald's

Chapter 8 McDonald's restaurant service

Chapter 9 McDonald's promotion strategy

Chapter 11 McDonald's personnel management

Chapter 11 McDonald's staff training

Chapter 12 McDonald's raw material procurement < p