Chapter 1 McDonald's growth road
1.1 McDonald's establishment
1.2 McDonald's development
1.3 McDonald's expansion
1.4 McDonald's challenge
1.5 McDonald's development in Japan
Chapter 2 McDonald's business philosophy
2.1 "Q S C+V" Laughing service concept
Chapter 3 McDonald's action strategy
3.1 franchise strategy
3.2 everyday low price strategy
3.3 real estate management strategy
3.4 globalization strategy
3.5 localization strategy
Chapter 4 franchise of McDonald's
4.1 characteristics of franchise of McDonald's
4.2 application for franchise of McDonald's < > 4.4 management of McDonald's franchisees
4.5 employee franchise chain operation
4.6 McDonald's franchise tips
Chapter 5 McDonald's restaurant location
5.1 business circle analysis
5.2 location selection method
5.3 store location determination
5.4 McDonald's location tips
Chapter 6 McDonald's restaurant design
Chapter McDonald's menu development
7.1 Features of McDonald's menu
7.2 Basic composition of McDonald's menu
7.3 Menu development of McDonald's
Chapter 8 McDonald's restaurant service
Chapter 9 McDonald's promotion strategy
Chapter 11 McDonald's personnel management
Chapter 11 McDonald's staff training
Chapter 12 McDonald's raw material procurement < p