Meituan big data analysis: the closer the consumer area is to the store, the greater the repurchase rate. (The percentage of users who choose to spend time in the 3km range of the consumption area is as high as 70%), so it can be said that the "3km" new customers will get the "world". According to the different time dimensions of the last 7 days, 30 days, half a day and a year, we can see the number of customers, consumption and the number of new customers and the sales of new customers, so as to calculate the proportion of new customers and old customers and the proportion of consumption contribution.

Customer traffic, store rate, experience rate, repeat rate determines our store business is good or bad, through the recent period of time in our store has been consumed by the characteristics of the customer can understand the customer consumption frequency and consumption cycle, so as to understand our shortcomings and how often to do the old customer marketing promotion.

Through the preference of the customers who have consumed in our store, we can understand the proportion of customers within different distances and customer preference categories, so that we can do joint marketing with the surrounding complementary categories of restaurants, movie theaters, snack bars, etc., recommend each other and complement the flow of traffic (provided that we are operating in a different category, such as I am a hot pot, then I can do with the milk tea store, snack bar, movie theaters, cakes and desserts). The company's marketing strategy is based on the idea that it is the best way to make the most of the market and to make it work.)

By using the data of which stores the customers who have consumed in our stores have consumed, it is easy for us to understand the consumption behavior of the customers and jointly market with the relevant stores to enhance the customer's consumption viscosity and consumption frequency.

Borrowing the platform's "traffic dividend" to quickly get more new customers

Meituan Express has created a special feature called "Selected New Customers - Frequently Nearby and Preferred Such Items", which promotes new customers within 3km of the store, turning new customers into regular customers, increasing the number of loyal customers, and increasing the number of customers. This feature is designed to increase the number of loyal customers and increase the repeat purchase rate of customers, thus increasing sales and revenues. Merchants can also get free access to tens of thousands of dollars' worth of high-traffic golden booths on the homepage of Meituan to detonate the volume of transactions under the conditions of meeting the resource incentives!

Hungry operation:

First, the quality of your store goods, safety must be over the top, on this basis, you learn to pack the store, the picture of the commodity display should be exquisite, accurate (to let others see this display picture both know what this is, but also can bring visual comfort), for their own customer orientation should be accurate, your customer group is what group how you also have to have a general understanding; timely optimization of goods (such as food flavors, packaging, such as fruit categories, platters, such as vegetables, categories, display picture optimization, etc.).

Secondly, it is necessary for you to ensure that your order taking, courier, delivery is very efficient; never, never let your buyers wait too long, this is very important; you want your goods taste, packaging, quality, etc. are excellent, the result is to let others wait too long, the user experience is certainly not good.

Third, the full reduction, straight down, spike and so on to stimulate consumption of activities certainly can not be less; not to mention that now which online store does not have a full reduction? This requires you to account for their own costs, according to their own data settings.

Fourth, the maintenance of old customers, you can build a group or something, regularly from time to time to send a red packet, the red packet does not have to be money, you can make a dish, soups, pastries and so on, according to their own actual situation.

Fifth, for the willingness to recommend your customers to have incentives (please consider yourself, I do not know your details), for the old customers recommended customers should also have some special offers (such as a soup or something).

Sixth, about the bad reviews must try to resolve, the attitude must be good, avoid the comment area with customers, even if it is your competitors malicious against you.

Lastly, for yourself, you must often analyze the store operation data, customer traffic, product purchase ranking; have time to look at more books in this area.