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Steps to write an outline:
Determine the abstract of the paper, and then supplement the materials to form a summary of the full text. Abstract is an article about the steps of writing the outline of undergraduate graduation thesis. On the Development of Domestic Tourism
Model essay on the outline of tourism thesis 2 1 introduction 12-20
1. 1 research background 12- 15
1. 1. 1 Tibetan culture theme hotels have achieved rapid development 12- 13.
1. 1.2 Consumer experience becomes the key factor for customers to choose hotels 13- 14.
1. 1.3 The exploration of customer behavior tendency has been paid more and more attention by the hotel industry.
1.2 research significance 15- 16
The theoretical significance of 1.2. 1 15
1.2.2 practical significance 15- 16
1.3 research methods 16- 17
1.3. 1 literature research methods 16
1.3.2 interview analysis method 16
1.3.3 questionnaire survey method 16
1.3.4 statistical analysis method 16- 17
1.4 research content and framework 17-20
2 literature review 20-62
2. 1 Research on Theme Hotels 20-3 1
2. 1. 1 Concept Differentiation of Theme Hotels 20-22
2. 1.2 Definition of Theme Hotel Concept 22-24
2. 1.3 Definition of Tibetan Cultural Theme Hotel 24
2. 1.4 Development of Tibetan Cultural Theme Hotels 24-28
2. 1.5 Development Features of Tibetan Cultural Theme Hotels 28-3 1
2.2 Customer Experience 3 1-40
2.2. 1 definition of customer experience 3 1-34
2.2.2 customer experience dimension division 34-39
2.2.3 Related Research on Customer Experience of Theme Hotels 39-40
2.3 Customer Perceived Value 40-57
2.3. 1 Definition of Customer Perceived Value 40-43
2.3.2 Drivers of Customer Perceived Value 43-48
2.3.3 Customer Perceived Value Model 48-53
2.3.4 Dimension Division of Customer Perceived Value 53-57
2.4 Customer Behavior Tendency 57-59
2.4. 1 definition of customer behavior tendency 57
2.4.2 Dimension Division of Customer Behavior Tendency 57-58
2.4.3 Related Research on Customer Behavior Tendency 58-59
2.5 Literature Summary and Summary 59-62
3 Research design
3. 1 interview research 62-65
Interviewee 62
3. 1.2 interview contents and methods 62-63
3. 1.3 interview results and discussion 63-65
3.2 Research Models and Assumptions 65-70
3.2. 1 research model 65-67
3.2.2 Research hypotheses 67-70
3.3 variable definition 70-7 1
Customer experience 70
3.3.2 Customer perceived value 70-7 1
3.3.3 Customer Behavior Tendency 7 1
3.4 Questionnaire design 7 1-73
3.4. 1 questionnaire structure
3.4.2 Variable Measurement 7 1-73
3.5 Before the questionnaire survey 73-76
3.5. 1 customer experience analysis results 73-74
3.5.2 Analysis Results of Customer Perceived Value 74-75
3.5.3 Analysis Results of Customer Behavior Tendency 75-76
4 data analysis 76- 1 19
4. 1 sample source 76
4.2 Descriptive statistical analysis 76-79
4.3 Reliability Analysis 79-80
4.4 Factor analysis 80-92
4.4. 1 customer experience factor analysis 8 1-87
4.4.2 Factor Analysis of Customer Perceived Value 87-9 1
4.4.3 Factor Analysis of Customer Behavior Tendency 9 1-92
4.5 Model modification based on factor analysis 92-93
4.6 Difference Analysis 93- 108
4.6. 1 independent sample t-test of sex of each factor 93-95
4.6.2 Age of each factor One-way ANOVA 95-98
4.6.3 One-way ANOVA of income level of each factor 98- 100
4.6.4 One-way ANOVA of each factor by occupation 100- 108
4.7 Correlation analysis 108- 1 10
4.7. 1 Correlation analysis between customer experience and customer perceived value 109
4.7.2 Correlation analysis between customer perceived value and customer behavior tendency 109- 1 10
4.7.3 Correlation analysis between customer experience and customer behavior tendency 1 10
4.8 structural equation model analysis110-119
4.8. 1 structural equation modeling11-113
4.8.2 Initial structural equation model analysis113-115
4.8.4 The research model was revised for the first time115-116.
4.8.5 The research model was revised to116-119 for the second time.
5 Research conclusions and management suggestions 1 19- 133
5. 1 hypothesis test119-121
5.2 Research conclusion and discussion 12 1- 122
5.3 Management Suggestions 122- 133
5.3. 1 Refine the theme and create strategic advantages 122- 125.
5.3.2 Attach importance to theme marketing and strengthen real-time interaction 125- 128.
5.3.3 Pay attention to customer experience and create customer value 128- 13 1
5.3.4 Pay attention to demand trends and exceed customer expectations 13 1- 133.
6 summary and prospect 133- 137
6. 1 research and innovation 133
6.2 research restrictions 133- 134
6.3 Research Prospect 134- 137
Reference 137- 147
Model essay on the outline of tourism paper Chapter 1 Overview of modern tourism 14-30
Section-Meaning and Classification 14- 15
I. Meaning 14
Second, the tourism sector 14- 15
The overall tourism market situation in the second quarter 15-27
I. General situation of national tourism 15- 18
Second, the regional tourism market 18- 19
Three. Analysis of Xiamen Tourism Market 19-26
Four. Competition analysis 26-27
Section III Brief Introduction to the Present Situation of Modern Tourism Finance 27-30
I. Theoretical Research on Tourism Finance 27
Two. Financial support in the development of modern tourism 27-30
Chapter II Financial Services Scheme for Scenic Spot Industries 30-50
Section 1 Industry Analysis 30-35
I. Industry Category 30-3 1
Ii. General situation of the industry 3 1-35
Section II Business Model and Capital Requirements 35-43
I. Product service mode 35
Two. Pricing and charging model 35-36
Three. Operation organization mode 36-37
Four. Upstream and downstream business models 37-38
Verb (abbreviation of verb) fund operation mode 38-4 1
The intransitive verb financial demand 4 1-43
Section III Financial Services Plan 43-50
I. Target market of the bank
Two. Integrated financial services scheme
Three. Special products and financial services 47-50
Chapter III Hotel Financial Services Plan 50-78
Section-Industry Analysis 50-55
I. Industrial category 50
Two. General situation of the industry 50-55
Section II Business Model and Capital Requirements 55-62
I. Product service mode 55
Two. Pricing and charging model 55-56
Three. Operation organization mode 56-57
Four. Mode of operation of funds 57-60
Verb (abbreviation of verb) capital demand 60-62
Section III Financial Services Plan 62-70
I. Target market of the bank
Two. Integrated financial services scheme
Three. Featured products and financial services 66-70
Chapter IV Examples of Cooperation between Tourism and Banks in Xiamen 70-78
I. Status quo of cooperation between local tourism enterprises and banks 70-7 1
Second, the local tourism enterprises and quality bank cooperation products 7 1-72
Three. Analysis on the Entry Point of Bank-Enterprise Cooperation in Xiamen 72-74
Four. Tourism risk analysis 74-75
Verb (abbreviation of verb) Xiamen Shapowei Marine Culture Creative Port Scenic Area Financing Case 75-78
Conclusion 78-80
Topic 4: Study on Tourism Development Strategy of Hainan Special Tourism Zone
Chapter 65438 +0 thread theory
The research background of 1. 1
1.2 research purpose and significance
1.3 Research Status at Home and Abroad
1.3. 1 Research Status of Foreign Tourism Development Strategy
1.3.2 Research Status of Foreign Tourism Development Strategy
1.3.3 Research on Hainan Tourism Development in China
1.3.4 The current research is insufficient.
1.4 research framework and research methods
1.4. 1 research framework
1.4.2 research methods
The second chapter is related concepts and theories of tourism development strategy.
2. 1 what is a "tourist special zone"
2.2 Tourism development strategy and formulation steps
2.2. 1 Tourism development strategy
2.2.2 Steps to formulate a tourism development strategy
2.3 Tourism development strategy related theory
2.3. 1 theory of regional sustainable development
2.3.2 tourism industry cluster theory
2.4 Strategic analysis tools
2.4. 1 pest analysis
2.4.2 VRIO framework
2.4.3 SWOT analysis method
Chapter three: Analysis of the tourism development strategy of Hainan Special Tourism Zone.
3. 1 Development Status of Hainan Tourism Industry
3. 1. 1 Hainan tourism industry factor level
3. 1.2 Hainan tourism format and product status
3.2 Analysis of the external macro-environment of tourism in Hainan Province
3.2. 1 Analysis of political environment
3.2.2 Economic environment analysis
3.2.3 Analysis of social and cultural environment
3.2.4 Analysis of Science and Technology Environment
3.3 Analysis of internal competitive advantage of tourism in Hainan Province
3.3. 1 value problem
3.3.2 Rare problem
3.3.3 Urgency
3.3.4 Organizational issues
3.4 SWOT Analysis of Tourism Development in Hainan Province
3.4. 1 strength analysis
3.4.2 Vulnerability analysis (weakness)
3.4.3 Opportunity Analysis (Opportunity)
3.4.4 Challenge analysis (threat)
3.4.5 SWOT analysis conclusion
Chapter four: The enlightenment of international island tourism cases to Hainan.
4. 1 Florida, USA
4. 1. 1 Comparison between Development Foundation and Hainan
4. 1.2 tourism development process
4. 1.3 Successful experience for reference
4.2 Hawaii, USA
Current situation of tourism industry
Reference from successful experience
4.3 Enlightenment of International Cases on Tourism Planning in Hainan Province
4.3. 1 Planning blank, integrating ecology, retaining core attraction and promoting sustainable development.
4.3.2 Promote one or two core cities or island destinations and highlight the leading role.
4.3.3 Protection of local culture in international integration
4.3.4 Focus on 2+N international tourist destinations and promote market internationalization.
4.3.5 Strengthen the stay time, revisit rate and consumption point.
4.3.6 Develop diversified products, streamline reception facilities and reduce the difference between off-season and peak season.
4.3.7 Statistical data is completely open source, attracting professional institutions to provide intellectual support.
Chapter five: the strategic system of tourism development in Hainan Special Tourism Zone.
5. 1 Set development goals
5.2 determine the development strategy
5.3 Choose a strategic path
5.3. 1 Explore the reform of institutional mechanisms
5.3.2 Innovation of management mode
5.3.3 Improve the quality and international competitiveness of tourism.
5.3.4 Vigorously develop the eight major tourism formats.
5.3.5 Deepen international tourism cooperation.
Chapter VI Strategic Safeguard Measures for Tourism Development in Hainan Special Tourism Zone
6. 1 Actively declare the tourism free trade zone and promote the implementation of the tourism special zone.
6.2 Improve strong policy support
6.2. 1 capital factor flow policy
6.2.2 Personnel flow policy
6.2.3 Logistics policy
Fiscal and tax policies
6.3 Improve the supervision level of the tourism market
6.4 Promote regional tourism cooperation
Chapter VII Conclusion and Prospect
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Example 2 of the outline of tourism graduation thesis
Topic: Research on evaluation system of tourism e-commerce websites based on tourists' experience.
Introduction to Chapter 1
The research background and significance of 1. 1
1. 1. 1 research background
The research significance of 1. 1.2
1.2 research status at home and abroad
1.2. 1 research status abroad
1.2.2 Domestic research status
1.2.3 Overview of research status at home and abroad
1.3 research content and technical route
Research content 1.3. 1
1.3.2 technical route
1.4 research methods
1.5 innovation
Chapter 2 Related theoretical basis
2. 1 tourist experience theory
2. 1. 1 the connotation of tourism experience
2. 1.2 tourism experience stage model
2.2 Tourism e-commerce website evaluation theory
2.2. 1 the connotation of tourism e-commerce website
2.2.2 E-commerce website evaluation model
2.3 Factor analysis related theories
2.3. 1 exploratory factor analysis
Confirmatory factor analysis
2.4 fuzzy comprehensive evaluation method related theory
2.4. 1 the connotation of fuzzy comprehensive evaluation method
2.4.2 Fuzzy comprehensive evaluation method model
2.4.3 Matters needing attention of fuzzy comprehensive evaluation method
Chapter III: Construction of evaluation system of tourism e-commerce websites.
3. 1 Basis and principle of evaluation index selection
3.2 Preliminary selection of evaluation indicators
3.3 Finalization of evaluation system
3.4 Summary
Chapter four: Empirical research on the evaluation of tourism e-commerce websites.
4. 1 Selection of empirical analysis websites
4.2 Application of Fuzzy Comprehensive Evaluation Model
4.3 Fuzzy comprehensive evaluation score
4.4 Result analysis
4.5 Summary
Chapter V Countermeasures and Suggestions
5. 1 Improve the internal construction of enterprises
5.2 Strengthen the foreign exchange of enterprises
Chapter VI Conclusion and Prospect
6. 1 conclusion
6.2 prospects
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