Tourism management includes hotel management direction, travel agency management direction, scenic spot management direction, exhibition tourism management direction, catering management direction, leisure and entertainment management direction, tourism administration management direction, etc. 1. Tourism enterprise management Tourism enterprise management direction The theory, method and application of tourism enterprise management are studied from the characteristics of tourism service enterprises. The main contents include: the basic theory of tourism enterprise management; The characteristics of tourism demand and the combination of tourism services; Management characteristics of tourism enterprises; Group management of hotel travel agencies; Cross-cultural management of tourism enterprises; Tourism service culture and ethics; Comparison of Chinese and foreign tourism enterprise management; The organizational system and industrial policy of tourism industry management, the present situation and system reform of tourism industry management in China; Globalization and management of tourism enterprises. 2. Tourism development and tourism marketing The direction of tourism market development and tourism marketing includes special research on tourism enterprise marketing and tourism destination marketing. The marketing of tourism enterprises mainly studies the laws of tourism market and the characteristics of tourism products; Theories, methods, strategies and tactics of tourism enterprise marketing. Tourism destination marketing analyzes the law of destination market movement from the perspective of modern tourism spatial system, and combines with the overall analysis of destination management to study and formulate targeted regional tourism marketing strategy, marketing plan and marketing control scheme. 3. Exhibition service and management The direction of exhibition service and management includes the basic theories and methods of exhibition service and management, familiarity with the organization process of conferences and exhibitions, exhibition tourism management, exhibition marketing and customer service, venue management, booth design, engineering construction, exhibition transportation, business services, exhibition hall cleaning, garbage disposal, catering services, Exhibition marketing concept, exhibition organization, cost control, exhibition service, regular release of research data and reports, exhibition marketing management, exhibition service contractor management, exhibition project management, exhibition logistics management, exhibition venue management, exhibition risk management, exhibition financing management, exhibition budget management and exhibition human resources management. 4. Tourism culture helps people to correctly understand and understand the social impact of tourism activities, handle the harmony between the economic benefits and social benefits of tourism, and promote the overall, comprehensive and sustained progress of the reception area. It can help people to improve their understanding, consciously handle the economic, social and cultural relations related to tourism, and promote the overall coordinated development of all aspects of the reception area. 5. Tourism regulations <; /B> Laws and regulations in the development of tourism industry. 6. Tourism Economy The economic impact and motivation of tourism industry. 7. Tourism Psychology The emergence and psychological motivation of tourism behavior. 8. Tourism education Tourism education teaching rules. 9. Planning of tourist attractions Tourism planning is an overall deployment process of the development goals and realization methods of a regional integrated tourism system. After the tourism planning is approved by the relevant government, it is the legal basis for all kinds of departments in this area to carry out tourism development and construction. Tourism planning requires starting from the overall situation and integrity of the system, focusing on the comprehensive overall optimization of tourism planning objects, correctly handling the complex structure of the tourism system, and considering and handling problems from the perspective of development and three-dimensional. Therefore, tourism planning is bound to make overall plans from a strategic perspective and provide guiding principles for the realization of tourism. 11. Eco-tourism promotes the sustainable economic and social development of eco-tourism destinations, which is an important purpose of developing eco-tourism, which is embodied in the individual level of tourists and the overall level of society, economy and culture of tourism destinations.