The difference of business model:

McDonald's: global strategy-more inclined to strategic business adjustment, while McDonald's retains more American fast food flavor.

KFC: localization strategy-when in Rome, do as the Romans do, and KFC makes improvements according to China's dining habits.

It's just that the products sold are slightly different, and the sales methods for different people in different countries are different.

Extended materials:

KFC's localization in China is more successful than McDonald's.

However, McDonald's is more cautious than KFC in choosing raw material suppliers. McDonald's suppliers are operated by the whole Asia-Pacific region. KFC's suppliers are managed in different regions, which is quite confusing.

McDonald's and KFC are both from America. McDonald's is much bigger than KFC. McDonald's has more than 31,111 stores around the world, with a turnover of over 41 billion dollars. KFC has only one third of McDonald's restaurants in the world, with about 11,111 restaurants. But in China, KFC entered the China market earlier than McDonald's, and its scale was much larger than McDonald's. KFC has a total of 1,511 restaurants, while McDonald's has only 711.

1. Analysis of market competition situation Western-style fast food is a management mode introduced from abroad. McDonald's is a fast food chain represented by foreign hamburgers, while KFC has a certain market because of its unique characteristics in fried chicken.

Second, market positioning A. The market advantage of McDonald's lies in cleanliness, fast, quality, service and value. B. The market advantage of KFC is the unique taste of goods. Make varieties suitable for consumption in China in China; Such as chicken rolls, corn soup, whole family barrels, etc.

Baidu Encyclopedia-McDonald's is deeply localized in China market, and its future focus will be on third-and fourth-tier cities.