Jinan registered trademark 1 required materials. To apply for registration in the name of an enterprise, a copy of the business license shall be provided, and the official seal shall be affixed to the copy of the business license;
2. To apply for registration in the name of an individual, provide a copy of 1 personal ID card and a copy of the business license of individual industrial and commercial households, which shall be stamped with the official seal;
3. Provide trademark words or patterns, and if color protection is needed, color patterns are also needed;
4. The goods/services to be registered can be filled in according to the goods or services operated by the applicant, with reference to the ninth edition of the International Classification of Goods and Services for Trademark Registration (Nice Classification) and the similar classification of goods and services revised by the Trademark Office according to the above international classification;
5. Provide a power of attorney for trademark agency with official seal or signature, which can be downloaded from this website; In particular, the address in the trademark power of attorney should be exactly the same as the registered address in the business license.
Jinan registered trademark process trademark registration process I. Formal review
After formal examination, if the application procedures are complete and the application documents are filled in accordance with the regulations, the Trademark Office will issue a notice of acceptance.
If the application procedures are incomplete or the application documents are not filled in as required, a notice of rejection shall be issued and returned, and the application date shall not be retained.
If the application procedures are basically complete or the application documents basically meet the requirements, but need to be corrected, the Trademark Office will issue the Notice of Correction of Trademark Registration Application. If the applicant makes corrections within the time limit and returns them to the Trademark Office, the date of application shall be kept; If it is not corrected or corrected within the time limit, the Trademark Office will issue a notice of rejection and return it, and the application date will not be retained.
Trademark registration process II. Substantive inspection
Trademark applications enter substantive examination after passing formal examination. After substantive examination, the Trademark Office shall preliminarily examine and approve the trademark application that meets the relevant provisions of the Trademark Law and make an announcement.
If the application is rejected, a notice of rejection shall be issued to the applicant.
If the Trademark Office considers that the contents of the application for trademark registration can be modified, it shall issue an examination opinion. If the applicant gives a reply within the time limit, the Trademark Office will continue the examination.
A trademark that has been preliminarily examined and approved shall be announced by the China Trademark Office in the Trademark Announcement.
Within three months from the date of announcement, anyone may raise an objection to the trademark preliminarily approved by the China Trademark Office.
If it is ruled that there is no objection or the objection is untenable, the China Trademark Office will approve the registration, issue a trademark registration certificate, and make an announcement in the Trademark Announcement; If the objection is established, the registration shall not be approved.
Review request
In the process of trademark registration, if the applicant is not satisfied with the rejection of the trademark registration application by the Trademark Office, he may request a reexamination to the Trademark Review and Adjudication Board. The Trademark Review and Adjudication Board shall make a final decision on approval or disapproval of registration and notify the applicant in writing. If a party refuses to accept the objection ruling of the Trademark Office, he may request a review to the Trademark Review and Adjudication Board. The Trademark Review and Adjudication Board shall make a final decision and notify the parties in writing.
What are the requirements for brand naming? (A) brand names should have a strong affinity.
Then, as long as the brand name has good communication power, can the brand spread well? It is also an internationally renowned soap brand with strong brand awareness. Shufujia's brand awareness and market share are far from Lux. It is also used to treat menopausal syndrome, but Taitai Jingxin oral liquid has sprung up suddenly, and the latecomers have come to the fore and won more market share. Why is this?
In fact, in addition to the factors of brand name communication, there is also a problem of brand name affinity. The affinity of brand name depends on the style, characteristics and tendency of brand name words. Lux brand has a strong communication power, but its affinity is far less direct than that of Shu. Lux gives the impression that it is stiff and masculine, but we know that, generally speaking, most people who buy soap at home are housewives, so the name Lux is obviously out of tune with the preferences of the target consumers. And Shu Fujia, first of all, gives the impression that it tends to be neutral. Not only is it more suitable for the preferences of target consumers, but it also emphasizes? Shu? And then what? Okay？ The two focuses give people the impression that they are relaxed and comfortable after use, so they have stronger affinity. Therefore, when naming a brand, we should not only pay attention to the factors of brand name communication, but also pay attention to the factors of brand name affinity. Only in this way can brand communication achieve the best effect.
(b) Better protection of brand names.
All along, our market has many deliberate market followers. Mantis catches cicada, yellowbird is behind? Is the so-called follower's competitive strategy. They have a keen sense of business, they are always looking for opportunities to get business, and enterprises do not pay attention to protecting their brand names, which just provides them with such opportunities. Therefore, it is necessary for enterprises to consider the protection of brand names when naming brands, and it is best to use registered trade names to name products. Successful brands such as melatonin, Tylenol, Qumei, etc. all name their products with registered trade names, while the anti-inflammatory drug Lijunsha not only names its products with registered trade names, but also carries out approximate registration with registered trade names to prevent similar brands from appearing and fully protect brands from infringement. Therefore, naming a brand can not only talk about communication and affinity, but also be imitated and infringed.
How many trademarks can a commodity register? Wahaha? Registered? Huh, doll? Been waiting long? Wahaha? Similar trademarks. The same company uses several similar trademarks on the same product. It's called. Joint trademark? The purpose is to apply for several similar trademarks around a major trademark to prevent others from applying and avoid weakening the major trademark. ? Joint trademark? There is no provision in China's trademark law. In fact, this practice is unnecessary. Wahaha? After being registered, if other companies use it? Huh, doll? If you apply for the same commodity, the Trademark Office will reject the application because the ingredients are similar. ? Joint trademark? If you don't use it, you will face the fate of being revoked.
We often drink Coca-Cola, and careful people will find that Coca-Cola has several circled R (registered trademarks) no matter what packaging. We use Microsoft's operating system, and we can also see that Microsoft uses several trademarks such as windows, Microsoft, and floating Windows mode. Coca-Cola and Microsoft have not registered similar trademarks. Joint trademark? Form, but registered a different trademark.
Using several trademarks on the same commodity at the same time, with one trademark as the leading factor, will make other trademarks catch up with the main trademark and quickly enhance their popularity and value. It is of course very economical to spend a brand promotion fee and get several well-known trademarks at the same time. A company has several well-known trademarks at the same time, and intangible assets will certainly double, which is also conducive to the company's brand operation.
Trademark registration materials
trade mark registration