Student Street Catering Restaurant Business Plan (Selected 5)

In the real world, many occasions can not be separated from the business plan, business plan is an all-encompassing project plan. Want to learn to draw up a business plan but do not know who to ask? Here is my student street restaurant business plan (selected 5), I hope it will help you.

Student Street restaurant business plan 1

First, the project:

Student Nutrition Restaurant

Second, entrepreneurial thinking:

Since junior high school I began to live in the school, I am well aware of the headache of the " food" problem, but also the "food" problem. Since school cafeterias are generally made in the form of large pots of food, they are seldom really popular with students, even though they are less expensive. Students' complaints about cafeteria meals are even more "time-honored". Although college students can eat off-campus, most of them are still willing to eat in the school cafeteria due to economic factors. The fact that the quality of meals is not guaranteed will lead to many problems. Students cannot keep up with their nutrition, and some of them even often do not eat. As a result, malnutrition, stomach problems and other diseases that should not appear in college students are also common, which sowed hidden dangers for students' physical and mental health. Therefore, I decided to integrate the advantages and disadvantages of the cafeteria and restaurant, open a student self-service nutrition fast food restaurant.

Three, restaurant profile:

The store is located in Tianjin Vocational University, near the old campus lot, mainly for the customer groups are college students, neighborhood residents and working people. The business area is about 50 square meters. It mainly provides breakfast, lunch, dinner and special cold drinks and casual dining. Breakfast is characterized by Zhejiang and other southern snacks, of course, local snacks are also indispensable. There are many varieties, full flavors and rich nutrition, so that diners have more choices. For lunch and dinner, there are dishes with different flavors from north and south. For non-meals, we provide various cold drinks, such as juice, thin ice, ice porridge, ice bean sweet soup, frozen coffee, fruit platters, etc. The restaurant adopts the buffet fast food method. The restaurant adopts the self-service fast food mode, so that customers have a more relaxed dining environment and more space for choice.

The restaurant is decorated with natural, casual, and modern atmosphere, the wall adopts light warm color tone, the kitchen layout is reasonable and exquisite, with good lighting, the overall perception is between the nature of the family kitchen and the nature of the hotel kitchen.

Four, market analysis

Market analysis using SWOT analysis, that is, the market advantage analysis method.

STRENGTH (Advantage) Analysis: This restaurant operation solves the problem of single taste of meals in the school cafeteria, there is no mobile stalls health is not guaranteed worry, and with the cafeteria is equally convenient and fast, saving time. In addition, this restaurant adopts the self-service selection method, which should be easily welcomed by customers and can save some human resources. At the same time, the non-meal points also provide cold drinks, ice porridge, coffee, etc., and provide free tea.

Simple and comfortable decoration will be a major feature of the restaurant. Students generally like to dine in clean and good service restaurants, so satisfactory service will also be a major feature of this restaurant.

In addition, the school cafeteria has a clear time limit for dining, and few restaurants outside the school sell breakfast, so the restaurant outside the school can more easily capture this part of the market share lost due to the time difference, in other words, the market share generated by the potential customers who want to eat some time before and after the dining point.

WEAKNESS (disadvantage) analysis: due to the start-up, fast food restaurants are small, such as dining human resources, service programs are relatively limited. And the competition inside and outside the school district is also relatively fierce, so there is still a considerable disadvantage. On the other hand, because school vacations are fixed, the customer base will plummet during the winter and summer vacations, which will be even less than the summer, which will be a more difficult problem to solve.

OPPORTUNITY (opportunity) analysis: According to our market research and analysis, the market demand for the store's products exists, and has a certain degree of competitiveness. And I am a student ---- this largest customer base in the member, so better understand what kind of products and services customers need, from these aspects, is supposed to be a very good chance to squeeze into the catering market.

THREAT (threat) analysis: the restaurant's service and product quality and operating costs are directly and necessarily linked to the price of the product will not be lower than competitors, although the overall price is not too high, but in contrast, the customer's affordability has become a major test. And, the cost and profit is also directly linked to the amount of profit is whether the competition in the survival of a major determining factor. In addition, the different customs and eating habits of different places, another problem arises, that is, whether the majority of customers can be recognized or satisfied with the product, which also needs to be tested.

Fifth, marketing strategy

1. Before the opening of the restaurant, advertising and publicity, because the main customer base is aimed at students, and students in the speed and breadth of information transfer is very large, so the publicity can not be used to spend too much effort, only need to flyers or multimedia (such as: audio) and other forms of simple advertising can be.

2.

2. The restaurant takes a buffet style, free tea and fresh soup. And the quality of rice relative to competitors to be good, you can use different practices (such as: steamed, is a common practice in the South restaurant rice), so that the taste is different, in order to be different from the competition, and is one dollar to eat full, to give customers more concessions, in order to attract more customers. In addition, the restaurant also launched a fruit platter, eight treasures of rice and other couples packages, due to the vacancy of the casual diet, which will also become a major feature of the restaurant.

3. There are many students accustomed to a three-point-one-line lifestyle, many times in order to save time will choose the nearest dining place and do not want to go to the farther away from the restaurant, so in the geographic location selection will not be too far away from the school gate. The restaurant will also introduce delivery service in due course, according to the different situations to take the appropriate approach. Such as: if there are more than three (including three) of the amount of calls can be delivered free of charge to the door, a separate call for takeaway need to be delivered to a certain delivery fee, so there is a benefit, such as one person want to call for takeaway, in order not to pay the delivery fee will be pulled up on the other two takeaways, so it is also able to increase sales.

4. The restaurant uses stainless steel buffet plate, that is, saving and environmental protection, and the waste can not be dumped, you can contact the farmers, so that it is free to collect regularly, so that can be mutually beneficial. It is reported that competitors in this regard is not in place, so a good dining environment can attract more customers.

5. Summer vacation although the source will plummet, but after all, there are still some of the students who stay in school, nearby residents and part-time workers, then you can take to reduce production, shift the focus of the service and other ways to improve the summer business situation. During the winter vacation on the consideration of repairing the business for a month, has reduced unnecessary cost expenditure.

6. The market economy is rapidly developing, changing, dynamic, so we need to take a long-term view of the development of an enterprise, so according to the PDCA cycle (i.e., Deming's ring), the analysis, and produce a long-term plan, every stage of the operation of the overall situation should be summarized, and to make the next step in the development of plans, so that the ladder-like development model. After stabilizing the operation, you can consider expanding the operation, increase other services, and can look for new markets, do chain operations, and slowly build their own brand, can be specifically for students to provide food and drink catering industry development, in short, to look at the problem from a long-term perspective, so that there can be the future of the enterprise.

Six, restaurant management structure

store manager and cashier 1, 1 chef, 2 waiters.

VII, financial analysis

1. The initial stage of the cost is mainly: site rental costs, food and beverage health permits and other documents such as the cost of applying for the cost of site renovation costs, the cost of purchasing kitchen utensils, the cost of basic facilities and so on

2. The operating stage of the cost mainly includes: staff wages, material procurement costs, site rental costs, taxes, water, electricity and water supply. Site rental costs, taxes, utilities and fuel costs, depreciation of fixed capital, miscellaneous expenses, etc.

3.

3. According to the calculations can be initially derived from the restaurant opening start-up capital of about 12600 yuan (site lease costs 5000 yuan, food and beverage health permit and other documents such as the cost of applying for 600 yuan, the site renovation costs 2,400 yuan, the purchase of kitchen utensils costs 1,000 yuan, the basic cost of facilities, such as 2,600 yuan). Funds can have parents to provide 80%, 20% of their own savings.

4. Daily operating financial budget and analysis

According to the budget analysis and survey, we can initially determine the market capacity, and roughly estimate the total daily turnover of about 1,500 yuan, a rate of return of 30%, gross profit of 500 yuan. From this, we can calculate the payback period is about one month.

Student Street Restaurant Business Plan 2

First, the company's business objectives and business model

The development of chicken as the main product of the Chinese restaurant chain. Business plan is divided into three years to complete:

1, the first year of the use of reasonable and effective management and investment in the form of individual store.

2, the second year to open two self-managed outlets, the establishment of restaurant chains.

3, the third year of the new integration of resources, the beginning of the financing expansion in Dongguan points, the company will be on track.

The ultimate goal of sustained development to achieve the business model of Chinese fast food chain, through financing the enterprise to the national market and even listed, to become a hundred years old.

Second, the industry and market analysis

With the steady and rapid growth of the economy, urban and rural residents significantly higher income levels, the catering market has shown a strong momentum of development. At present, China's catering market, the main Chinese-style meals, Western-style meals are gradually emerging, but the current scale is still small; fast food to Western-style fast food, KFC, McDonald's, Pizza Hut, etc., is the main force in the market, Chinese fast food has been booming, but the current can not fight with the "foreign fast food". Compared with the foreign fast food specialization, branding, chain of successful marketing model. Chinese food and beverage development is obviously a little inferior.

Investment risk

1, industry risk: children's education, Chinese fast food, automotive aftermarket, fitness center and housekeeping and other industries will be the most promising industry in the next five years, the investment risk is relatively small.

2, site selection risk: passenger flow situation "passenger flow" is "money flow", to examine the passenger flow situation, not only can make your future business situation is well-informed, but also for you to decide the future focus of marketing to provide a scientific basis. Traffic conditions are mainly examined these contents: ① nearby units and households, including how many residential buildings, institutions, companies, schools and even other stores (these stores are very likely to become your regular customers); ② the structural characteristics of the passing crowd, including their age, gender, occupation and other structural characteristics and consumption habits; ③ traffic off-peak season conditions. For example, the school near the ` store to consider the summer and winter holidays, institutions and companies concentrated in the store must master their commuting time, the station near the store should be clear about the laws of the peak season of travelers, these are you set the important basis for business hours.

3, food safety and nutritional risk: professional nutritional food, a set of fast food is best to have a variety of nutrients, in terms of safety should be in the production of the appropriate operating procedures to control and standardize the production, to do a really good quality but also remember to do a waste residuals of the treatment process is to avoid food poisoning.

Product Positioning

Product Positioning Combination Principles:

1, to facilitate the procurement of raw materials and quantitative production of products.

2, and the industry has differentiated the main brand products.

3, high profit products.

4, local flavor popular products.

5, porridge, noodles, rice, soup, snacks combination.

A "porridge" dictionary explanation:

Rare rice. A kind of grain or grain plus other things cooked into a semi-liquid food. Congee is a traditional Chinese diet. Has been thousands of years of history. It is one of the main diets of the people. Especially the main food of Buddhist disciples. In years of famine, the court and the rich and powerful built "congee" shelters to provide relief, which shows the importance of "congee" for survival. With the change of time, people not only want to eat well, but also to eat smart. Modern research shows that eating "porridge" has more health care, beauty and therapeutic effects. The application of medicinal porridge is the best way to take care of oneself, simple and easy to implement. So far, "porridge" is still one of the most popular foods in the country. Such as millet porridge in the north, corn porridge; Guangdong boat congee and di congee is spread overseas, popular in Southeast Asia. In addition to general diet, its effect can also be used as a prevention of disease, treatment of disease, health and beauty. Due to various reasons, such as the way scattered, a single species, the marketing approach is not right, the formation of industrial operations. We are precisely the opportunity to dig and organize, collect and select several hundred kinds of practical porridge recipes, the launch of "WoKou a porridge" series of products to meet market demand. After investigation and research shows that this is a small investment risk, wide range of uses, small profits, market prospects, high rate of return of one of the industry.

II. Market research and competition

At present, people's understanding of porridge is still limited to the general state, a single variety, common white porridge with salted vegetables, eight treasures porridge (red) bean porridge millet porridge, porridge, such as a small number of varieties of porridge and a utility publicity is very little, and the sales approach is also obsolete, there is still no specialized porridge stores and the corresponding marketing network, the market gap is very large, there is no obvious competition.

Ordinary congee can only fill hunger and fill the belly of the price is low profit, people are selective. And we launched a few hundred kinds of green products with therapeutic health care, beauty and longevity as a whole.

Selling point: not rice, is healthy! Only the porridge as a general food concept has long been outdated, its positive significance is to help people improve the quality of life to restore self-esteem and self-confidence, to meet people's psychological needs, so that consumers from the value and satisfaction. At the same time, in the other people have not yet woken up before the first step to find out the potential needs of consumers to create for them, to seize the business opportunities.

Three. Consumer research

1. Target: general consumers, focusing on: infants, students, the elderly, maternity, patients.

2. Main benefits: nutrition, hygiene, good taste, health care, therapeutic.

3. Main occasions: breakfast: affordable, nutritious breakfast. With the dry point of sale. Regular meals: in addition to the above role, focus on hospitals, schools. Late-night snacks: to eat late-night snacks to provide customers with leisure venues and nutritious and tasty food. (To the night cab drivers to provide quality service is not to be underestimated opportunities)

4. Importance: the sick, students, the elderly need nutrition; exempt from the porridge of their own troubles and purchase of the original, the ingredients inconvenience; more secure, hygiene and nutrition, efficacy. The effect of high-grade porridge supplements make people with status have the feeling of superiority. Maintain health, save time, save labor, so that consumers have the feeling of taking advantage of.

student street restaurant business plan 4

Proposed name:

Spicy dishes restaurant (spicy, positioned to contain elements of youth, fashion, love, hot, fast and other elements of the Sichuan cuisine restaurant)

Site selection conditions:

Standard storefront rooms with a passenger transportation The only shortcoming is that there is no suitable parking location, only with the help of the underground parking lot of the surrounding major shopping malls.

Dining plan market research:

After a preliminary pre-investment market research, we positioned the target consumer groups around the large group of college students, around the large group of residents of Xiao Ba Road; competitors are mainly for the existing and soon to be opened in the Chinese restaurant, which is particularly dominated by the major shopping malls of the major brands of fast-food restaurants to young, Fashion, fast for the elements of the more rivals, but less rivals to love, hot for the elements of the rivals; Xiao Ba Road is located in the business district in the past is very developed, the new business atmosphere to fully create a good, in the short term, will become comparable to the Xujiahui huge consumer shopping district; and food and beverage industry related to the legal formalities, leasing contracts and so on have been clear, the relationship between the supplier to be strengthened. Perfect, detailed, planned market research, especially consumer preference surveys need to be further developed.

Dining Characteristics:

The main dishes of Sichuan cuisine, promote the food culture of Sichuan, with "spicy" as the main color for the dish design, spicy dishes culture and fashion elements combined with the promotion of young, love, hot, fast fusion; the design of fast-food packages, and actively develop the Hunan-Ganzhou fast-food consumer market and delivery market.

Proposed Scale:

The building area is 100 square meters, 1 open store upstairs and downstairs of 50 square meters, the monthly rent is 33,000 yuan. Proposed staff:

2 chefs, 2 assistant chefs, 4 store attendants (including foreman and cashier), the total monthly wage control within 10,000 yuan.

Opening Preparation:

Signed in mid-February, two months rent-free, March for business, tax and fire and other government affairs, personnel recruitment and training, the development of job systems, menu design and price design, decoration packages and store decorations, supplier contact, the first batch of material stocking, network promotion, etc., mid-April trial operation, May 1 official opening. The first day of May, the official business.

Opening Planning:

Trial operation for two weeks, the official opening ceremony for two weeks, during the event can enjoy the benefits of the event publicity; media promotion planning, outdoor site planning, store layout, promotional activities design.

Investment Budget:

Rent and deposit working capital of 165,000 yuan, fixed asset investment of 150,000 yuan (100,000 yuan for decoration, 30,000 yuan for electrical appliances and kitchen equipment, and 20,000 yuan for furniture and decoration, etc.), and 15,000 yuan of working capital for materials, totaling 33 million yuan. Operating costs:

Rent 33,000 yuan / month, water and electricity 0.2 million yuan / month, labor 10,000 yuan / month, promotional promotions average 0.3 million yuan / month (festivals and days to focus on the use of about 5,000 yuan each time to do 5 times a year, the remaining 11,000 yuan usually used), taxes 0.1 million yuan / month, other expenses 0.4 million yuan / month, a total of 53,000 yuan of monthly cost expenditure, annual Cost expenditure 636,000 yuan. Depreciation of fixed assets:

Fixed assets of 150,000 yuan, the budget 2 years depreciation, that is, the average monthly depreciation of 0.625 million yuan, depreciation funds can be used for working capital, but must be budgeted for 2 years after the redecoration.

Profit Budget:

Estimated monthly turnover of 150,000 yuan, the estimated 65% gross profit (internal must control more than 75% gross profit, leaving 10% space for discounted sales) that is, 97,500 yuan, depreciation of fixed assets 0.625 million yuan / month, cost of expenditure of 53,000 yuan / month, the net profit of 38,250,000 yuan . The annual net profit is 459,000 yuan.

Survival Analysis:

The break-even point for a single store is a monthly turnover of 91,200 yuan, that is, an average daily turnover of 0.304 million yuan, and an annual turnover of 1.0944 million yuan. The first year of annual turnover if less than 1,094,400 yuan, does not have the conditions for survival, must be adjusted as soon as possible or resale; the first year of annual turnover is higher than 1,094,400 yuan, has the conditions for survival, you can try to improve; the first year of the annual turnover of 1.8 million yuan can be stepped up to consider further development.

Profit Distribution:

60% of the annual net profit of 459,000 yuan is used to improve the brand and continue to invest in the store, i.e. 275,400 yuan; 40% of the annual net profit is used for shareholders' dividends, i.e. 183,600 yuan.

Expansion plan:

If the annual turnover of the first year reaches 1.8 million yuan and the net profit of the funds used to continue to invest in the funds is greater than 250,000 yuan, then the second year to open three stores.

Student Street Catering Business Plan 5

People eat for days, but in colleges and universities, the school canteen food has been complained about by students, due to the school canteen is generally done in the form of large pots of food, although the price is lower but rarely can really make students welcome. Nowadays, people's living standards are constantly improving, for students in colleges and universities, healthy and nutritious, moderately priced food is what they need. Therefore, in the vicinity of the school to do a specialized to students for the consumer groups of the restaurant is my goal of entrepreneurship.

My dream of starting a business has been around for a long time, and I have a good understanding of how a restaurant is created and how it operates. In addition, financing, hiring, and location selection are in progress.

I. Project Overview

Project Purpose: The food in the campus cafeteria has always been a criticism of the school, and operating a moderately priced, diverse restaurant near the school is a very profitable venture.

Project Name: Cherry Orchid Restaurant

Nature: provide breakfast, lunch, dinner and special cold drinks and casual dining and other student restaurants.

Construction site: Hefei University City

Market analysis: in the university has been criticized is the university canteen food problems, the quality of the university's food is not high has become a recognized problem, just to meet the problem of students to eat, and the quality of the students is far from meeting the requirements of the students. This restaurant is based on this point, in order to improve the quality of college students' diet, aimed at providing college students with low-priced, safe, high-quality and characteristic food, and at the same time, to provide a certain amount of work-study positions for various colleges and universities, to help poor students to better complete their studies.

Purpose: healthy and nutritious, service students, create a unique restaurant

Business scope: to provide breakfast, lunch, dinner and special cold drinks and casual dining

1. Breakfast to Zhejiang and other southern snacks as the main feature, of course, the local snacks are also indispensable. Many varieties, full flavor, nutritional abundance, so that diners have more choices.

2. Lunch and dinner have different flavors of Chinese and Western dishes. And non-meal and provide a variety of cold drinks, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, frozen coffee, fruit platters and so on.

3. Provide all kinds of meals, cold drinks and hot drinks throughout the day.

Marketing: In the initial stage of development of the restaurant, the use of preferential marketing, the use of a variety of preferential ways to attract students, and in various colleges and universities to publicize, and constantly deepen the impression of the students of the restaurant, branding. At the same time, employing skilled chefs to create a variety of exquisite food. As the restaurant's regular customers increase, the establishment of a solid customer relationship.

Financial data: financial plan column

Registered amount: 150,000 yuan

Financing: their own work income of 50,000 yuan, 50,000 family members to help fund 50,000 yuan, 50,000 yuan of loans

Organization concept: characteristics of the food, service with a smile

Conclusion: the student restaurant and the traditional restaurant has a markedly different, and its characteristics of the operation will be the main source of its profitability. With the university town as its market, the consumer group is concentrated, the consumption direction is stable, the flow of people is large, the consumption potential is strong, is the main pillar of the existence of the restaurant. According to our market research and analysis, the market demand for our products exists, and has a certain degree of competitiveness. And I am a student ---- this largest customer base in a member, so better understand what kind of products and services customers need, from these aspects, is supposed to be a very good chance to squeeze into the catering market.

Second, the management

(a) catering operator

Duties

1. Have the right to make decisions about the restaurant, the restaurant members have the power to hire and fire.

2. Salary and vacation arrangements for restaurant staff

3. hospitality, guest first, to ensure excellent service, and strengthen the supervision of staff service attitude.

4. Control the operation of the restaurant, strengthen the management of the restaurant's property, grasp and control the use of various items.

5. Strengthen the communication and cooperation with each chef, provide guests' opinions and improve the quality of food.

(2) Chinese food chef

Responsibilities

1. Daily brunch production, to ensure food quality

2. Comply with the work and rest time, on time to start the meal, do not go AWOL, not without reason to strike, affecting the restaurant operation.

3. Comply with safe operation procedures, rational use of raw materials, saving water, electricity, gas and other consumption.

4. Wear chef's special clothes at work, organize themselves cleanly, do not smoke during working hours, safe cooking.

5. Efforts to create special diet.

(C) Western chef

Duties

The same as the Chinese restaurant chef duties.

(d) waiter (three)

Responsibilities

five years

After the operation is stabilized, you can consider expanding the operation, expanding the scope of the restaurant, and you can look for a new place of operation, do chain operation, and slowly build their own brand, you can go to the catering industry that specializes in providing food for students

III. Risks and countermeasures

(a) financial

In order to prevent the slower recovery of funds, the capital chain breaks, the need to have a reserve funds, fifteen million dollars of opening funds must have a certain amount of money to stay as a backup.

(ii) resources

The restaurant's raw materials are mainly fruits and vegetables, beans, mushrooms, is today's most popular green, natural and non-polluting food, especially this restaurant is a green food-based restaurant, so the selection of raw materials requires professional knowledge and technical investment, which is conducive to the procurement of fresh, natural, non-polluting green food. Therefore, it is necessary to establish long-term friendly cooperation with raw material suppliers.

(C) business

Restaurant for a long time, customers will be tired of the restaurant's food and drink, the restaurant style of the same boring, then, it is necessary to change the dishes at the right time, the use of a certain amount of money for the change of restaurant style.

(D) management

1. In order to prevent the chef from being poached and resigned, restaurant managers need to have a certain understanding of the restaurant's specialties, and in time to hire another chef to invent new specialties.

2. At the same time, for the restaurant's chefs and waiters, restaurant managers need to be in a good relationship with them to give a more generous compensation, and listen to their views at the right time to improve their management style.

(V) other aspects

With the development of the world, foreign large-scale catering companies to enter China, the international brand both fast and more into the Chinese market, will certainly bring a great impact on China's catering industry. The catering industry is highly competitive especially from foreign fast food chains, such as KFC, McDonald's in China's fast food industry occupies a large market share. Therefore, being good at innovation and learning is fundamental to the long-term survival of the restaurant.

IV. Financial Plan

1. Cash Flow Statement

1. The costs of the initial stage are mainly: site rental costs (30,000), the cost of applying for food and beverage health permits and other documents, the cost of site renovation (5000), the purchase of kitchen utensils, the cost of basic amenities (5,000), etc.

3. The costs of the operational stage mainly include: Employee salaries, material procurement costs, site rental costs, taxes, utilities and fuel costs, fixed capital, depreciation, miscellaneous expenses, etc.. (Approximately estimated at 70,000)

4. The remaining 40,000 as the principal of the restaurant to prevent a variety of contingencies.

2. Projected profit and loss statement (main business income)

According to the budget analysis and survey, we can initially determine the market capacity, and roughly estimate the total daily turnover of about 1,500 yuan, the rate of return of 30%, gross profit of 1,000 yuan. From this, we can calculate the payback period of about three months.

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