New product launch plan (six articles)

Case (1):

Product launch plan

I. Organizer

xx Company

II. Event theme

xx product launch

III. Event time < p Venue

Multi-function conference hall of XX Hotel

V. Site layout and exhibition

1. In the lobby of the main entrance of the hotel, the receptionist wears the ribbon of the company to welcome guests, and signs are set up to indicate the venue, lounge, dining, award-winning and other places.

2. Guest reception desk, with two receptionists, to register guests, distribute meeting standard information kits and enterprise photo albums with two etiquette guides.

3. There are multiple X-stands at the entrance of the hotel and the entrance of the conference hall, and there are multiple photo posts of new products and large publicity billboards of the company.

4. Giant inkjet printing is used as the background wall of the main venue, and a product display stand is placed on both sides of the stage, covered with curtain cloth, and the company logo is posted on the front of the lecture platform, on which laptops, microphones and flowers are placed.

5. There are two flower baskets on both sides of the podium at the venue, and X display stands on both sides of the front desk in the corridor.

6. The podium and each seat shall be labeled with numbers and tables, with teacups and purified water on the table, and the DM back cover of the folder with VIP names.

7. Audio-visual materials such as corporate propaganda films or documentaries and product promotion slides.

8. debug the audio equipment and designate the video recorder.

VI. Agenda of the meeting (omitted)

VII. Invited participants

1. Invited guests: leaders of the head office, xx Bureau, company leaders, etc.

2. Dealer representatives: representatives of all invited customer units (about 211 people).

3. Invited media: xx

VIII. Press conference information kit

1. Conference manual

2. New products (investment)

3. Related pictures, pens and stationery

4. Meal coupons and gift coupons

IX. Press conference organization

1. Responsible for coordinating the work of each group)

3. Outreach reception group (responsible for contacting guests, registering guests, sending gifts, distributing information kits and all kinds of reception work)

4. News group (media release, paying for media contact gifts)

5. Field maintenance and service group (responsible for the normal use of the site and equipment to eliminate external interference)

6. Advertising. * The same composition)

7. Dining in the logistics group (mainly responsible for catering service and accommodation service arrangement for guests and dealers)

X. Information for the media

Meeting time, project arrangement process, press release, speeches, background information introduction of the spokesperson, company brochures, product promotional materials, relevant pictures, souvenir and gift coupons, and business card of the person in charge of corporate news (further interview after press release)

Xi. Preparations for the conference and required items

1. Inviting guests and journalists from local news media to take photos/video leaders to write speeches. Office

2. Reception of four people at the signing desk: Zhou Xiaoju, where Huang Hong, Chen Wei, 9 th floor, and four courtesies

3. On-site signing ceremony, the designated customer of the customer signs in for gift distribution. Customer department He Fang Zhou Xiaoju advertises Chen Wei

4. The design scheme of the venue layout, the on-site arrangement in advance, the printing of small gifts for the investigation letter and the preparation and arrangement of the original promotional materials for the ball pen. Ceng Yong

5. Sound preparation, live music playing, lighting logistics

6. Prepare 11 sets of small gifts for on-site questions, 31 of which are worth the first, second and third prizes of lottery gifts around 51 yuan, worth about RMB 1.111 in 211 yuan, 411 yuan. Arrange live interactive programs and prepare trade union etiquette

7. Prepare business presentations, PPT production and rehearsal, and answer questions for each of the five advertising majors Chen Juan Cao Min.

8. Gift design scheme, 311 sets of signing gifts including information, 11 sets of signing gifts, purchase preparation, production of PPT for projection main screen, He Zhongwei

9. Projection and computer arrangement, setting and playing, cooperation with presenter, Tang Sheng

11, arrangement and organization of hot dance program and invitation organization of performance host to invite greeting card models, and determination of etiquette personnel and production of costume lottery box. Trade union Yu Jing

new product launch plan (II):

xx new product launch conference

Organizer: xxxx Clothing Co., Ltd.

Organizer: * * Likai Hotel

February 23, 2118

Introduction

2118, the new year.

as one of the top ten brands of women's wear in China, China xx women's wear has always led the domestic fashion trend in China. It can be said that the fashion index set by xx is the fashion trend of next season.

at the beginning of the new year, xx officially released the new products for spring and summer of 2118. So far, this conference has always attracted the attention of fashion media people. Everyone is eagerly looking forward to this fashion feast.

Activities

Theme: Dancing in the Butterfly

Time: October 8, 2118

Location: xx Hotel

New product series:

1. Small suit: combining fashion with the business atmosphere of professional women

2. Chiffon shirt: sweet, lovely and lively.

Communication selection

Newspaper platform: xx, etc.

TV platform: xx, etc.

network platform: xxx.

Personnel arrangement

Chief planner (person in charge, mobile team)

Vice President (person in charge of public relations)

Conference host

New product spokesperson

Chief designer (and spokesperson)

There are also several people, such as security team, lighting and sound engineer, venue service personnel and cleaning team. Activity specific process

1. venue layout: the venue is set in the large conference hall of **xx hotel. The venue will be decorated with the theme of "Butterfly Dancing and Cloud Dressing". Butterfly elements will be embedded in every detail of the venue (including propaganda pictorial, exhibition door ornaments, guest sign-in books, brochures, guest cards, souvenirs, etc.). Make proper seating arrangements and banquet arrangements.

2. Time schedule:

The new product launch will officially start at 3: 11pm, and the guests will enter the venue half an hour earlier.

3. Pre-conference:

At 2: 11 ~ 3: 11 (Welcome Song is played), the hostess Dong Juanjuan and others receive the guests at the entrance of the conference hall, do a good job in sign-in and guidance, and enthusiastically answer their questions. Important guests invited to the meeting should be guided and accompanied by special personnel.

4. Mid-term of the conference:

3: 11 ~ the conference officially begins.

Broadcast the propaganda film from 3: 11 to 3: 11

Speech by the vice president of the company from 3: 15 to 3: 21

Speech by the chief designer of the new product from 3: 25 to 3: 35

3: 45 to 4: 25

4: 45 to 5: 11

P> 2. Material expenditure

venue rent

venue layout

brochures, posters

invitations

souvenirs

3. Dinner expenses

4. Other new products on the catwalk show (spokesperson's appearance) reporter's question and answer time, new product exhibition buffet dinner 2411 yuan 8111 yuan 12118 yuan 511 yuan 311 yuan 1511 yuan 3511 yuan. Expenditure * * *: 69,711 yuan

emergency plan

1. Infrastructure (such as power supply, etc.) in the venue, in consultation with the hotel, shall be fully handed over to the hotel.

2. Order of the meeting place: the security team and the on-site service personnel coordinate their work

3. If the microphone is broken or the sound fails during the conference, the spare microphone and other facilities and technicians can immediately deal with it.

4. If there are emergencies such as injuries, medical staff will coordinate the treatment.

5. Other emergencies shall be completed by the person in charge deploying staff to coordinate.

xxxx clothing co., ltd.

February 6, 2118

Planning scheme for new product launch (III):

Planning book for new product launch

I. Planning name: new product launch of xx Co., Ltd.

II. Planning time: October 29

III. Planning place: xx Co., Ltd. The protagonist of the release ceremony: leaders (guests): 3 people (general manager, sales manager and agent representative of xx Co., Ltd.)

celebrity spokesperson: 1 people

host: 1 people

new product exhibitor (ceremonial personnel): 2 people news media (photographers): 2 people

audience: 3 people

V. Equipment arrangement (material preparation)

1. Audio equipment: borrowed from English Village

2. Background wall: self-made ppt (played by projector)

3. Banner: printed on pink a4 paper "Warmly celebrate the complete success of the new product launch conference of xx Co., Ltd."

4. Desk sign: 5. Corsage: 4.

8. Others: temporary increase or decrease

VII. Process of new product launch

1. The host made a speech, introduced some matters of the company, introduced the guests and thanked them; The spokesperson of the emotional star took the stage to show the new products; The leader (guest) speaks, and the host runs a string of words;

2. When the host introduces, the leader (guest) takes a seat, applauds and finishes his speech;

3. The general manager speaks first, then the agent representative speaks, and finally the sales manager and the celebrity spokesperson introduce the new product together, during which the etiquette personnel step down to interact with the audience and show the new product;

4. lucky draw, in which celebrity spokespersons draw lucky audiences and distribute gifts;

5. The host announced the successful conclusion of the new product launch conference, followed by free visit and inquiry time;

6. Everyone bows out and ends.

planning scheme of new product launch conference (IV):

planning scheme of new product launch press conference

I. Meeting agenda

A.12:11 Reception hall receives guests, dealers, The reporter signs in

B.2:11 to guide the guests, dealers and reporters to enter the venue

C.2:11 Opening performance: dancing to attract and gather popularity

D.2:21 to play corporate propaganda film

E.2:25 The host asks the guests to take their seats

F.2:31, and the host announces the launch of new products. At the same time, we will open a new curtain cloth

H.3:11, the new product model will be displayed on the catwalk, and at the same time, a live demonstration short film of the in-car function of the product will be shown

I.3:11, and the product engineer will talk about the function of the product while playing the short film

J.3:21, when the reporter asks questions, Product engineer answers

K.3:31. Select several car users from the site to ask questions about products

L.3:41. Leaders draw guest prizes

M.3:51. Program arrangement: light rock performance and product short film play for on-site product promotion activities

N.4:41. After the press conference, the company leaders exchanged their intentions with the media in detail. O.5:11.

2. Layout and exhibition of the venue

1. Rainbow doors, colorful flags and giant banners in the downtown square

2. In front of the rainbow door, there should be obvious signs indicating the venue, gifts, etc.

3. Guest reception desk: there should be two reception etiquette registration guests, conference materials and a list of participating enterprises, and one should be provided. There are many photo stickers

5. The background wall of the main venue is painted with giant ink, and a pile of exhibition stands are made on both sides of the stage, on which new products are placed and the curtain cloth is covered. On the front of the podium, a photo of XX company logo is posted, on which laptops, microphones and flowers are placed

6. There are two flower baskets on the podium of the venue, and X exhibition stands are placed on both sides of the front desk of the corridor

7. The number of the company logo is posted on the podium and each seat, and pure water is placed on the table.

8. Equipment: fireworks, dedicated dubbing of the whole music, lucky draw

9. Equipped with audio-visual materials such as corporate promotional films and new product short films

11. Debugging audio equipment, Designate a good videographer

III. Invited participants

1. Invite the head office leaders, municipal leaders and company representatives

2. Invite dealer representatives

3. Invite some interested customer representatives

4. Invite media: XX Daily, XX TV Station, XX radio and television bureau

4, Information brought to the media by the new product launch conference

1. Meeting time and project arrangement process

2. Press release

3. Speech

4. Introduction of the background information of the speaker

5. Description information of new products

6. Company brochure

7. Relevant pictures

8. Souvenir gift coupons < Contact after the news is published)

11. Blank letterhead and pen (convenient for reporters to record)

V. Organization of the press conference

1. Team leader of the organizing committee (responsible for coordinating the whole event with the person in charge of the square)

2. Coordinator (the coordinator is led by XX unit, Responsible for the coordination of various groups)

3. Subdivision of the leading group: A reception at the meeting place (6 people are responsible for guest registration, gift delivery, information kit distribution and various reception work) B contact with the media (media release, media contact and gift payment)

4. Advertising (which is composed of the planning company and the company's propaganda department, marketing department and product department) is mainly responsible for the background work of theme A.

5. field maintenance (responsible for the field, equipment can