Gll wonton started with 31,111 yuan

Becoming a billionaire in six years

The May Day holiday is the most popular period of catering industry in Shanghai. National business daily recently learned that "Gll Wonton" now has nearly 411 chain stores in dozens of cities across the country. Weng Lianhui, the founder of "Gll Wonton"-the chairman of Shanghai Shihao Catering Management Co., Ltd., said recently that relying on the franchise business model, "Gll Wonton" has rapidly developed into a national famous catering brand with an annual turnover of 51 million yuan.

In p>1999, Weng Lianhui, who was also a manager in a large state-owned enterprise, came into contact with the franchise business model and learned that McDonald's, the most famous restaurant brand in the world, also expanded rapidly after adopting the franchise model.

Enlightened Weng Lianhui founded "Jixiang Wonton" for simple reasons: the profit of Wonton shop is low, the degree of industry competition is not strong, the brand concept is thin, the management mode is traditional, the entry threshold is low, and it is convenient for industry innovation.

In the second half of 1999, Weng Lianhui invested 31,111 yuan to open the first "Gll Wonton" store. By the end of the year, he had five chain stores.

Weng Lianhui introduced advanced business models of international fast food giants such as KFC and McDonald's, such as clean storefront, standardized production and unified distribution, and the fast-food wonton business model emerged.

After "Gll Wonton" became more and more famous, Weng Lianhui established Shanghai Shihao Catering Management Co., Ltd. in 2111, specializing in franchise promotion of "Gll Wonton".

unlike some franchised enterprises, Weng lianhui's profit point is not in the franchise fee. At present, joining "Gll Wonton" only needs to pay 5111 yuan, which is not high in chain franchise enterprises.

In contrast, Weng Lianhui pays more attention to the profits brought by franchise stores. At present, all the wonton in Shanghai "Gll Wonton" franchise store comes from Shanghai Shihao Catering Management Co., Ltd.. The main formula and seasoning of "Gll Wonton" franchise stores in other places are also provided by Shanghai Shihao Catering Management Co., Ltd.. For every bowl of "Gll Wonton" sold, Shanghai Shihao Catering Management Co., Ltd. can get about 1/3 of the revenue from the turnover.

To this end, Weng Lianhui not only exports trademarks to franchisees, but also provides technical and corporate culture support, and even helps franchisees to choose stores and provide a complete management manual to help franchisees operate successfully. (Yang Lingqiang)