There are many media platforms, some are free, and some are charged.

Needless to say, the free ones waste more time, and the effect is not satisfactory.

For charging,

First, self-media

self-media promotion has a good drainage effect, but it needs self-media account resources. Although the effect is good, it takes energy and time, because it has different rules.

2. Library

Library promotion can be done in large quantities, but the corresponding cost is also high. To do a small amount of library promotion, we should consider the keyword layout. You can choose to be Baidu Library, Douding Library and Daoke Baba.

III. Q&A, Post Bar

Most people are interested in a brand or something and will go to Baidu, sogou, Post Bar and other channels to ask questions. Doing some questions and answers, planting some soft texts in the answers and answering questions objectively can also achieve drainage effect.

IV. Blog

Compared with Q&A, blog promotion has a high retention rate, and the advertising time will be longer. Can do Sina blog, Netease blog, Sohu blog, Zhihu, etc. Sina Blog and Zhihu's presentation effect is good, and they appear on the front page with high efficiency.

V. Baidu Encyclopedia

This is still very important for a new company and a new brand. For example, when consumers just know a new brand, their trust is very low and they will understand the brand. Baidu Encyclopedia itself has certain authority, which can increase the credibility of consumers.

VI. Forums

Forums are promoted according to the company's industry classification and website.

VII. Video

The influencing factors of video promotion are release volume and release channel.

brand promotion is also a long-term process, and the effect is made bit by bit. Long-term persistence will have better results.

VIII. news source

News promotion can also be regarded as soft text promotion, which involves a news source. However, the impact on brand exposure is relatively large, and the requirements of copywriting are difficult.

However, regarding the copywriting, I can solve the problem of choosing the media to publish.