About the Spring Festival marketing plan 7

Spring Festival marketing can be communicated through the media. This is the traditional way of information transfer and consumer communication, the use of radio, television, newspapers and other media that can influence the consumer behavior of the target consumer group to introduce the activities and group purchase content. Below I bring you about the Spring Festival marketing plan, I hope you will like it.

On the Spring Festival marketing plan (selected article 1)

First, the activity time

New Year's bag red envelope, the public money for money. The Spring Festival is approaching, in order to be able to send red packets wrapped in new tickets during the holiday season, the number of citizens to the bank for new banknotes has increased significantly. Taking this as an opportunity, 30 days before the Chinese New Year to 15 days after the Chinese New Year is the period for campaign promotion, customer card opening, customer service use, and during this period to do a good job of branch staff training, including the use of Internet banking, the use of mobile banking, as well as precautions and other details. Focusing on the young customer service to promote the use of Internet banking, mobile banking use of related businesses, so that they apply for the Farmers and Merchants Bank card, and at the same time for young customers to open the Internet banking and mobile banking related businesses.

Second, the purpose and significance of the activities

The so-called peak season marketing, refers to the commercial banks in a specific period (such as the Spring Festival, May Day, etc.), the use of the market characteristics of the relative concentration of financial resources, to increase the marketing efforts, so that the business in a short period of time to obtain the development of the supernormal, so that they can occupy a larger share of the market. As a business strategy for the development of banking institutions at all levels, peak season marketing can play an important role in promoting rapid growth of banking business.

Peak season marketing should be followed by the development of a group of loyal customers. The vast majority of consumers on the bank's requirements are, a better face, faster, more secure, the vast majority of consumers on the bank's requirements are, a better face, faster, more secure. The most ideal way is to achieve the effect of efficient service by constantly improving the relevant functions of ATM, online banking and especially mobile banking to divert retail customers. The most important thing is to continuously meet the needs of users, improve user satisfaction, and maintain user satisfaction and loyalty to the Agricultural and Commercial Bank.

The focus is to continuously strengthen the functions of the bank's ATM, online banking, and mobile banking to be able to meet the growing needs of customers. First, the ATM to strengthen the relevant deposit and withdrawal business as well as the security of withdrawal; second, online banking focus on strengthening the link with the relevant mainstream shopping sites, such as Dangdang on the payment of bills with the Farmers and Merchants Bank can not be found how to pay, had to make the customer reliance on other banks, is not conducive to the cultivation of customer service, loyalty and dependence; third, with the gradual popularization of the smartphone, it should be particularly strengthened to the propaganda on the cell phone banking function, so that the Users can handle related business anytime and anywhere, at the same time, through this activity vigorously publicize, so that users understand the cell phone bank can transfer money, can be converted to regular and current each other, and gradually improve the Chongqing City, water, electricity and gas bills as well as telephone bill payment of the relevant details, so that the customer service by not leaving the house can be used to pay the relevant costs of the cell phone; Fourth, gradually improve the cell phone bank's operating page, so that users can experience a rapid introduction to the service. Gradually improve the function of cell phone banking anytime and anywhere can transfer money, not limited to 4:30 p.m. after the function can not transfer money, such as Alipay related functions, anytime and anywhere can transfer money, quickly to the account; five is to improve the Chongqing Agricultural and Commercial Bank of China's cell phone app software, to strengthen the Agricultural and Commercial Bank of China cell phone app related to the publicity, to meet the user's related needs.

Third, the activities of the location

Branch of the county streets and towns related merchants, the streets and towns of the relevant departments of the government, the district and county bureaus and institutions related to personnel.

Fourth, the implementation of the program

The use of door-to-door "New Year's package, the public money for money" and other services, the county streets and towns related to merchants, the streets and towns of the relevant government departments, district and county bureaus and institutions related to the personnel to visit, register customer information. With "new zero banknotes" and the service method of "exchanging new money" for customers, branch personnel, carrying appropriate promotional materials, including couplets, lucky charms, aprons, etc., once again paid visits to the relevant personnel to verify customer information and realize the specific situation of customers using the business of the Agricultural and Commercial Bank of China (BCC). The company's main goal is to provide the best possible service to its customers, and to provide the best possible service to its customers in the market.

Focus on publicizing the convenience of agribusiness-related services, such as publicizing the role and security of online banking and mobile banking to young people, and focusing on the introduction of related businesses. The first thing you need to do is to get a free one-month trial of the SMS service to make sure that your customers can see the changes in their accounts in real time. For the young group of customers, to open the online banking and mobile banking, convenient for customers to transfer and save fees.

To the relevant merchants in the streets and towns, the relevant departments of the government in the streets and towns, the finance section of the district and county bureaus and institutions, the relevant person in charge of the office and the relevant leaders to carry out free publicity business. To not yet the agricultural business bank as the main of the streets and towns related merchants, the streets and towns of government-related departments, district and county bureaus organs and institutions, etc., can be used in the form of publicity to attract customers to our bank for business. Before and after the Spring Festival, is the Agricultural and Commercial Bank of China business hall customer visits the most period, business hall TV media publicity has a good publicity effect. In the marketing of business households, you can recommend to customers "in my bank for business, can be free to do to help you do business publicity, can be better for you in the holiday season to bring the benefits", standing in the interests of the customer point of view, to achieve the two sides of the cooperation **** win purpose.

Fifth, the activities of the notes

Throughout recent years, the bank peak season marketing, most of the model is single, is no more than the introduction of a large number of preferential services, to carry out the transaction fee concessions, customer networking activities, etc., the lack of innovation, the customer does not have enough attraction; the second is not to do the segmentation of the customer, the customer's real needs are not enough to understand, and is often counterproductive; the third is the sales of the product, the risk of the disclosure of the Not due diligence, misleading customers, with the bank's good reputation to induce customers to buy other financial products.

In short, the customer's satisfaction as the goal, and constantly improve the corresponding functions of the Agricultural Bank of Commerce, and constantly improve the quality of their own services; and strive to meet the needs of customers with a realistic attitude, high-quality service, so that the peak season marketing after the cultivation of another batch of loyal Agricultural Bank of Commerce customers.

On the Spring Festival marketing plan (Selected Chapter 2)

Activity Theme:

Joyful shopping to greet the New Year, Qijia Tonghe Wang Fortune Year

Activity Purpose:

Stabilizing the old customers, the development of new customers, guiding the consumers, and increasing sales during the holiday season

Activity Time:

January 27, 20__. -January 31, 20__

Activity 1: Welcome the New Year, congratulate the New Year, send Spring Festival couplets

Activity time:

January 27, 20__

Activities:

All the customers who shopped in the supermarket, you can get ___ year ___ calendar at the designated location. Limited to 50, until delivery.

Operation Methods:

1, the branch in the cashier designated to receive the area, by the person responsible for the distribution of spring couplets;

2, after the end of the activities of the branch will be the distribution of spring couplets after the unified arrangement of the details, indicating the branch number back to the marketing department.

Activity two: the year to the blessing to the gift to the

Activity time: ___ January 27 - ___ January 31

Activity content:

Where the supermarket one-time purchase of more than 88 yuan, with a single receipt can be in the branch of the designated location to receive the New Year's red packet, the amount of shopping shall not be cumulative. Customers with the red envelope in the corresponding terms of the offer, in this supermarket to get the corresponding New Year's benefits.

Methods of operation:

1, the card should be stamped with a branch of the special seal;

2, the card in the exchange of goods need to indicate that has been exchanged and recycled;

2, the New Year's card design and production (Department of Marketing) activities of the store to the Department of Marketing to receive December 24;

3, the production of red chapter (Department of Marketing) activities of the store to the Department of Marketing on December 24 to receive;

3, the red chapter production (Department of Marketing) activities of the store to the Department of Marketing to receive;

3, the red chapter production (Department of Marketing) activities of the store to the Department of Marketing to receive.

4, the activities of the redemption time after the deadline on January 12 will be exchanged for details of the goods and cards to the marketing department;

5, the branch of the total number of red chapter of each level of statistics every day.

Activity 3: Celebrate New Year's Day and celebrate the New Year to send gifts

Activity time: ___ December 31-___ January 18

Activity content: Where in the ___ Supermarket activities store to buy "___, ___" series of paper a single receipt amount of 20 yuan can be cashier receipt to receive a value of 2. 8 yuan ___ Couple's Leather. 8 yuan of ___ couple wallet face 1, full of 40 yuan to receive 2, a single cash register receipt up to receive 2

Operation method:

The gift directly to the distribution center material library, the material library for the unified distribution to the relevant activities of the store, and record the number of free gifts issued by the portion of

1, the end of the activity, the branch will be the cash register receipt statistics collated on January 20 to return to the marketing department, with a detailed breakdown of the exchange of gifts. Marketing Department, with a detailed list of gift exchange;

2, the marketing department to organize the cash register ticket details sent to the material bank, the material bank in accordance with the detailed list of recovery branch of the gifts not sent to the end of the unified back to the supplier; which appeared in the number of shortages by the branch of the amount of loss of their own responsibility;

3, has been exchanged for some of the goods by the marketing department provided by the cash register ticket reported to the merchant to be exchanged;

Activity 4: ___, ___ studio happy together, ___, ___ studio, ___ studio, ___ studio, ___ studio, ___ studio, ___ studio, ___ studio

Activity time: __ January 1

Activities: In the activity time, where the supermarket one-time purchase amount reaches a certain standard, with a single cash register are enjoying

A one-time purchase of 58 yuan to provide free make-up, modeling, clothing once, take an art photo. Send an art photo

One-time purchase of 88 yuan free make-up, modeling, clothing once, take art photos. Send two art photos

One-time purchase of 128 yuan free makeup, styling, clothing once, take art photos. Send four art photos

One-time purchase of 218 yuan free family photo once, limited to three people, send two

Operation:

1, ___ Supermarket in the special version of the poster to publicize the activities and publicize ___ Studio's special services.

2, ___ studio to provide discount support and photo support.

3, the two sides in line with the principle of mutual benefit, if either party fails to meet the requirements set out in the program, are responsible for the other party`s `all losses.

4, to meet the amount of the customer's cash register are stamped with the branch chapter and attached ___ studio brochure, customers with this evidence can be in the ___ studio to enjoy the benefits.

5, the customer to enjoy the discount time until __ January 20

6, the cashier in the collection, to see whether the customer to meet its conditions, and then the cash register stamped with the seal and sent out brochures.

On the Spring Festival marketing plan (Selected Article 3)

The manufacturers or suppliers of discount sales, hanging banners, promotional guides and so on must be reviewed and approved by the Department of Marketing Planning, the Department of Marketing Planning and the Department of Shopping Mall Management will be unauthorized banners or set up promotional guides to conduct a rigorous inspection.

First, the period

Since 20___ ___ month ___ to 20___ ___ month ___ end, a period of three months.

Second, the goal

grasp the shopping climax, held a "supermarket relay moving", the promotion of ___ the company's products, to help dealers out of stock, to improve the company's business objectives.

Third, the purpose

(a) grasp Christmas, New Year's Day and the honeymoon period of the wedding shopping tide, to attract consumer interest in the "relay moving" activities, guide the purchase of ___ products, in order to achieve the effect of promotion.

(b) "Relay moving" activities held in a, b, c three places, this activity will be imported home appliances, focusing on the ___ country market.

Fourth, the object

(a) to prepare for the purchase of home appliances for consumers as the object, the excellent performance of the f14 product as the main incentive to guide the purchase of ___ company home appliances, and the use of the "relay moving" activities, encourage and stimulate consumers to seize the opportunity to buy instantly.

(B) appeal focus:

1, performance claims:

The real world first!

___ appliances!

2, s.p. claims:

Buy __ products, buy now!

Catch the big move for the annual pickup!

V. Advertising performance

(a) In line with the annual company "___ home appliances" international market development, the use of publicity media, gradually pay attention to cross-cultural color, local newspapers, radio media, television program selection, but also based on the analysis of the viewing class to be considered.

(b) to ___ the excellent performance of the company's products as the main incentive, relaying the big move s, p, activities as a means to help sales, to follow this principle, the newspaper ads to pay attention to the performance of the status of the host and guest.

(c) tv advertising, in order to win international consumers, promotion and appreciation of the perspective of equal importance, proposed for the relay moving activities, to provide a 30-minute actual moving, test moving recorded live programs, while capturing the shooting of 15, advertisements with a CF, as a TV insertion, and strive for elegance and popularity **** appreciation, arousing a strong demand from consumers.

(D) pop: cloth flags, posters, flyers, raffle tickets.

Six, organized "dealer briefing"

In line with the international market development strategy, and to increase the promotional effect of the event, to be in conjunction with the company and the branch business units, *** with the co-organization of the "end of the year promotional activities, the zoning of the briefing

In order to meet the international market development strategy and increase the promotional effect of this activity, we will cooperate with the company and branch business units, *** with the co-organization of the "year-end promotional activities zoning explanation meeting", the significance of the activity, the content and the actual benefits to dealers to do the on-site explanation in order to obtain full assistance.

VII, advertising activities

(a) activities scheduled schedule

Note: "Relay moving" date scheduled around Christmas, for two reasons:

1, before and after Christmas is the climax of the purchase, should be grasped.

2, before and after Christmas, is the target market customers are very busy time; the traffic is bound to be congested, the traffic problem is not easy to deal with properly.

(2) Activity area

In ___ country a, b, c, each choose to have a supermarket of the big department stores held.

(3) Amount of prizes

1. Amount of lucky prizes for "Relay Moving"

(1) 200 people from place a, 150 people from place b, and 150 people from place c, as follows:

Table 5-4". Table 5-4 "Relay Big Move" Lucky Prize Geographical Distribution

Distinction Sub-division

a place b place c place

100 70 70 in the first draw

100 80 80 in the second draw

Total 200 150 150 150

(2) Each household will be given the same time limit of 10 minutes, and the time limit is the same. The time limit is the same, 10 minutes.

(3) 10 minutes per household in relay.

2, "Guess what" activity awards

(1) completely guess the right one, and move the highest amount of the same amount of prizes, and at the same time guessed, are divided.

(2) attached to the prize five, the closest to move the highest amount of people, each give ___ brand home theater set, the super draw to decide.

(4) Activities Description

1, the period of receipt: from ___ years ___ months ___ to ___ years ___ months ___, in a, b, c three places to hold a trial move, in addition to the selected department store itself wide publicity, and to video filming site, the program in the ___ months ___ 8 o'clock show, to publicize in the audience to understand the connotation of the activities, while clipping 15 〃cf "The company's goal is to provide the best possible service to its customers by providing them with the best quality products and services in the market.

On the Spring Festival marketing plan (Selected Article 4)

China's traditional festival of the Spring Festival is approaching, and now more and more people tend to eat New Year's Eve dinner in the hotel, convenient and delicious. How to do a good job of marketing the Spring Festival has become one of the important work of many hotels. Sofitel faced with the tertiary service industry competition, how to grasp the marketing attack, to create more benefits for the hotel, so that the hotel's marketing business into a virtuous cycle became the main purpose of the marketing activities.

Marketing Channels

(1) Nowadays, the Internet is becoming more and more popular, and there is a wealth of information on the Internet, and it is easy and fast to extract information. The marketing of Sofitel Pearl should also make good use of the Internet marketing channels to put the hotel's Spring Festival products online so that customers can quickly find relevant information.

(2) in front of the hotel to paste the Spring Festival products is not a good idea, after all, the progress of the face every day there will be a lot of people walking past. And it should be posted in a big red color so that more potential citizens can notice.

(3) Although the hotel has a marketing department, but every employee of the hotel should be the hotel's marketer, every employee should be the hotel's marketer, bit the hotel to do a good job of marketing. Achievements Through the planning program to make the Pearl Sofitel's product portfolio is optimized, so that the guest rooms, catering, recreation and innovation of the Department of the efficiency of the peak. So that customers can truly appreciate the New Year's Eve dinner in the hotel also have a New Year's flavor and convenient. Create Sofitel's own Spring Festival marketing brand. Environmental analysis Each individual is in a certain social environment, and affected by it, so for the Sofitel Spring Festival marketing planning industry should be placed in the composite environment of Hefei.

1, the demographic environment

___ the city's population of ___ million, the urban population of ___ million, in China belongs to a medium-sized city. The population is still quite large, the Spring Festival planning is still very marketable.

2, the economic environment Although the first two years of the global economic crisis by the impact of the economic development of Hefei City, a little slow, but after the national policy and the provincial government's guidance, Hefei this year, the economy is still some development.

3, other Nowadays, the pace of development of society is very fast, which is related to people's work. In life, people put work in an important position, even women. Leisure time is relatively reduced, even though the Chinese traditional festival of Spring Festival is approaching, a large number of people are still busy at work and do not have time to take care of the Spring Festival related matters. We can analyze the above environment to determine the feasibility of a Spring Festival event.

The planning for the Spring Festival in 20__ is as follows:

Overall Planning

1. Hotel Decoration In order to create the atmosphere of the Spring Festival, the hotel should be decorated in accordance with the custom of the Chinese New Year (for example: hanging lanterns at the entrance of the hotel, hanging red Chinese knots in the hotel lobby, posting spring couplets on the door of the Emerald Room, etc., to increase the festive atmosphere)

2, Spring Festival dinner Spring Festival is a traditional Chinese festival, we should talk about the address of the dinner chosen by the Chinese style of the Jade Garden, led by Hong Kong celebrity chef to provide consumers with Chinese New Year's traditional dishes. Since the New Year's Eve dinner is for the whole family, the dishes should be designed for the whole family.

3, the hotel's special services in the consumer to enjoy the New Year's Eve dinner when turning on the restaurant's multimedia broadcast of the Spring Festival Gala, so that consumers enjoy the New Year's Eve dinner as in their own homes while watching the Spring Festival with the whole country can not be missed program. Provide some gifts or discounts for New Year's Eve dinner consumption in the hotel.

Specific plan

1, New Year's Eve dinner package (Jade Hall)

The first 3666 yuan per seat Complimentary bottle of the famous Chinese wine Jiannanchun, two bottles of Zhangyu Cabernet wine, six bottles of juice Complimentary set of Chinese New Year snacks Complimentary New Year's Day a New Year's Day goods Complimentary two hours of ktv after the New Year's Eve dinner for the whole family to enjoy together

The second 2888 yuan per seat Complimentary bottle of Zhangyu Cabernet wine, two bottles of juice, two bottles of wine, six bottles of juice. The second paragraph 2888 yuan per seat to give two bottles of Cabernet wine, six bottles of juice to give a set of Spring Festival snacks to give a New Year's enjoy a 10% discount

The third paragraph 2,666 yuan per seat to give a bottle of wine, six bottles of juice to give a set of Spring Festival snacks to give a New Year's Note: the family with a child can be added to give a child's gift (now the child is the treasure of every family, to get the children's fulfillment is an important means to improve the quality of service to win praise) (Nowadays, children are the treasure of every family, to get children's satisfaction is to improve the quality of service to win the praise of an important means)

2, for the Brazilian barbecue restaurant for the special period of special treatment For the possible hotel New Year's Eve dinner fever, my hotel can be Brazilian barbecue restaurant as a spare restaurant, the New Year's Eve dinner in the restaurant, so that consumers can enjoy a delicious New Year's Eve dinner to witness the Brazilian chef live interpretation of characteristics of the barbecue, to give consumers a different New Year's Eve dinner.

On the Spring Festival marketing plan (Selected Article 5)

Activity Purpose: By organizing a series of promotional and publicity activities during the Spring Festival, to further enhance the quality of the restaurant. A series of promotional and publicity activities to further enhance the visibility of the restaurant in the local area, so that customers feel the influence and visibility of the restaurant in the local area, to attract customers, expand the consumer groups, which in turn can be a good increase in the store's operating income, expanding the brand influence. In the local area to do a good word of mouth marketing.

Activities: According to the characteristics of the festival during the Spring Festival, choose the appropriate promotional methods.

First, the store decoration, atmosphere

1, the restaurant store to paste some pictures related to the Spring Festival and the store's publicity and promotional content posters, mainly in red, highlighting the festive atmosphere.

2, by the restaurant in the weekend were arranged gift booths, dining guests targeted promotional work

3, from the beginning of February every day at noon and night in the store a certain period of time to play the relevant promotional materials.

Second, advertising

1, leaflets.

2, newspaper ads.

3, poster production.

Explanatory note: Franchisees with advertising needs can contact the Planning Department in advance to cooperate with the production of publicity effects, and do a good job in advance of the advertising warm-up publicity.

Third, the promotion of division of labor

1, the distribution of leaflets by the relevant departments to complete;

2, casual customers, regular customers booking work by the store specifically responsible for;

4, promotions and bookings by the store manager is fully responsible for.

Fourth, the specific promotional activities

1, "large group meal promotions"

Activities: During the activity period, all to the store dining ` customers, according to the corresponding number of people to enjoy different discounts (except on the day of the 15th of the first month).

2 people - 4 people can enjoy 10% discount.

5 people - 8 people can enjoy 8% discount.

9 people - 12 people can enjoy 7.8% discount.

The Spring Festival is also the day when Chinese people spend the most money, how to develop the Spring Festival market obviously has a lot to do. Then the catering industry and how to seize the Spring Festival consumption ` business opportunities? Of course, the first to do a good job of market research, accurately grasp the Spring Festival people's consumption trends, and then develop a more targeted promotional strategies.

On the Spring Festival marketing plan (Selected 6)

First, the purpose of the gala:

In order to strengthen the cohesion of the hotel staff, enrich the hotel's corporate cultural life; express the hotel's care for the staff holiday and greetings, and at the same time to give the staff a stage to display their talents, so that the leadership of the staff gathered happily and happily summarize the past and look forward to the future, **** with the 20___ years! The Spring Festival.

Second, the theme of the gala:

"Golden Bull haunted the New Year, Yuzhu meet the New Year" gala

"Yuzhu meet the New Year" gala theme idea: the main cultural and artistic performances to show the staff's talent and spirit, while interspersed with light and lively games. At the same time interspersed with light and lively game programs to improve the interactivity and participation of the party, really play the effect of all the staff to celebrate, help colleagues, the relationship between the cadres and the further melting of the team consciousness, the cultivation of a sense of collective honor.

Third, the gala time:

20__ the evening of February 3

Fourth, the gala venue:

17f large conference hall

1, the venue around the balloons, lanterns, ribbons, etc., the entire venue to reflect the harmonious and peaceful atmosphere and festive, and at the same time, the stage should be taken into account in the interactive part of the audience to enter the field of convenience.

2, stage background settings: "Spring Festival Gala" font.

3, multimedia equipment: projector × 1, projection cloth × 1, small TV × 1, 4 microphones.

4, the party table: candy, fruit, melon seeds, peanuts and so on.

5, the party interaction to prepare small gifts.

V. Gala participation:

All employees and leaders of the units

VI. Gala features:

1, the gala's colorful point is - lively.

2, the host mobilizes the atmosphere, the stage echoed the atmosphere warmly.

3, the highlight of the gala is - care and encouragement.

4, the leadership speech to show encouragement and care, the program content around the joy and unity, encouragement.

Seven, the evening program tasks:

1, rooms, catering department no less than five programs.

2, the front office of the Department of not less than 4 programs.

3, the Ministry of not less than 3 programs.

4, Security Department not less than 2 programs.

Note: The departments can jointly prepare the performance program.

Nine, the preparatory process arrangements:

1, 20__ February 1, before the departments will be the party program list reported to the General Office.

2, 20__ February 1, 20__ to complete the evening's crosstalk, by the General Office to assist the host to complete.

3, February 1, 20__ in 17f for the party program preliminary rehearsal.

4, February 1, 20__ the evening party required items purchased in place.

5, 20__ February 1, the party venue set up completed.

6, 20__ February 1, 14:00pm in the 17f conference room for rehearsal.

7, 20__ February 3, 7:00pm to complete the venue items placed.

8, 20__ February 3, 9:00pm party officially started.

On the Spring Festival marketing plan (selected article 7)

Activity theme:

The golden goose welcomes the spring, the golden egg sends happiness

Activity time:

From the night of New Year's Eve to the first month of the fifteenth 22:00 stop

Activity purpose:

I hope that 20__ New Year's New Year's New Year's New Year's New Year's New Year's New Year's New Year's New Year's New Year's New Year's New Year's New Year's New Year's New Year's New Year's New Year's New Year's New Year's New Year's New Year, the Year of the Chicken has great luck. Borrowing Taizhou people like good omen to celebrate the habit, the Spring Festival / Lantern Festival held a golden ox to welcome the spring, the golden egg to send joy promotional activities. Spring Festival to the Lantern Festival period, the enterprise units are on vacation, the mainstream customer base of the Garden Villa in this time to reduce the consumption of many, so this year to engage in this activity is to attract those who do not go home on vacation / or groups of friends get together to engage in activities of the entertainment crowd. The hotel is a great place to attract the attention of customers and increase the occupancy rate of hotel rooms.

Activities:

In the activity period housing more than 1 day, the room rate (280 yuan / room) lower than this price can not participate in the food and beverage one-time consumption of more than 1500 customers can participate in the Golden Cow to welcome the spring, the golden egg to send the happy activities every day limited to 100, in the good check-in formalities after checking in or in the food and beverage consumption checkout, in the reception desk or cashier point to receive a lucky card! The lucky card is valid on the same day and invalid on the next day. With the card, you can go to the lucky golden egg forest by the front desk to choose your favorite number of golden eggs, and smash them down, and then the golden flowers will be splashed, and luck will come down in an instant, which will bring festive blessings and sympathy to the guests who come to consume in the hotel. Guests with the falling prize card to the shopping mall to collect the matching prizes. The Lantern Festival day is also arranged to guess the lantern activities.

Hotel layout:

First, the hotel periphery

The hotel peripheral advertising to do a variety of holiday promotions, advertising space in front of a row of yellow chrysanthemums, advertising space on the two sides of the firecrackers hanging craft to attract people's attention.

The two sides of the hotel entrances and exits above the pull a string of red lanterns, lanterns can be written on the New Year's greetings, Garden Villa and other words.

The hotel canopies pull a banner under the Taizhou Garden Villa wish the city people a happy New Year!

Hang red lanterns on the rows of osmanthus trees on the periphery of the hotel.

On each side of the front door is a pot of tangerines (about 2 meters), along the glass placed a row of yellow chrysanthemums (30 pots) base wrapped in gold cloth.

4 pillars wrapped in red velvet, the top of the pillar to send a bull's head, the bull's head is below the two giant gold lettering red bottom couplets.

Revolving door two side glass window, now put the snowman position, put a pair of golden girls, holding a Chinese knot / golden treasure.

Canopies under the columns on the side of the square lamp post put a golden cow on top of a large golden treasure, spotlights, it looks very atmospheric.

Second, the hotel lobby

The central position of the lobby, two columns in the middle, put a large plum tree, to the seat with a gold cloth wrapped in yellow chrysanthemums surrounded by the plum branches hanging red packets, Chinese knots, peach symbols, to do the theme of the scene, the top of the plum tree on the railing under the marble wall to paste a picture of the golden ox to welcome spring, flowers bloom, let the artisan design:

Lobby of the four large pillars with red Cloth surrounded by four large pillars in the lobby with a red cloth, hang a large Chinese knot on the top of the pillars, each pillar is affixed with a large golden characters, forming a "garden to welcome the spring" or "congratulations on wealth", blessed to the garden, the Year of the Tiger, such as auspicious into the word.

Lobby escalators and railings to retain the Christmas decoration.

Jiangnan restaurant at the entrance to the lamp post above the paste Chinese knot or golden girls and boys like, lamp post with yellow chrysanthemums surrounded, appearing magnificent, the doorway on both sides of the hanging craft firecrackers.

The right side of the front desk rest area withdrawn and arranged into a lucky golden egg forest, for customers to smash the golden egg. Hang a golden egg.

The reception desk to retain the Christmas decoration, the wall behind the heart-shaped decoration in the middle of the Merry Christmas the words removed, the computer in front of the Santa Claus replaced with Golden Girls dolls or fluffy cow dolls.

Two elevators hang a large Chinese knot in the middle of the elevator, the elevator two sides hanging craft firecrackers, the elevator placed in the joint promotional advertising KT board.

The glass of the mall is decorated with Chinese knots, small red lanterns, and the word "Fu" is pasted on the glass door.

The mall's glass is decorated with Chinese knots and small red lanterns.