General advertising is more appropriate, or marketing. However, brand planning, especially the company's requirements for brand cases, are multifunctional. E-commerce, graphic design, advertising creativity, mass communication and other related content are all involved. Customers may design medical, catering, clothing, real estate, government departments, biotechnology and other industries, but also need to know something about these industries. But none of this knowledge can be learned in college. To be an inexperienced professional brand planner, it is not enough to rely solely on book knowledge. Generally speaking, all the qualities needed are exercised at work. If you are interested, you can refer to the above contents to learn more and exercise more, and you can also practice during the holidays. I hope it helps you.