The marketing planning of catering WeChat should be based on the understanding of the platform. What should I do? The ideas I give are only for the reference of the officials.

wechat is the first overlord of social media, with hundreds of millions of daily activities. But it is relatively small for each individual. Wechat can implement the planning: WeChat official account, friends circle, WeChat group and applet. Therefore, the WeChat marketing planning of catering should be based on these four entrances.

WeChat official account's marketing planning needs to plan catering promotion activities in the form of pictures and texts. The activities include announcements, time-limited guest drainage: special and special dishes are introduced every day, and the images are vividly pushed by pictures and texts+videos.

Marketing planning of friends circle, graphic+small video. Planning content: promotion activities, highlighting daily explosions. At the same time, it is necessary to continuously and interactively promote customer satisfaction and preferential sharing, so that the sharers can continue to enjoy the preferential treatment, realize everyone's forwarding and everyone's communication, accelerate the distribution of friends in the circle of friends, and provide attention and experience participation for catering drainage. Strange groups came for the first time, and for the second time, they spread infinitely.

the marketing planning of wechat group is mainly based on the strategy of announcement or notification, and then the live scenes are distributed continuously to show the scene activity with small videos. At the same time, encourage on-site sharing of prize-winning activities, such as sharing a circle of friends or groups to enjoy a discount of 11 yuan, and checking out to 11 yuan can encourage "free eating"!

The marketing planning of small programs is mainly based on display and sharing, and it is necessary to conduct unlimited drainage and gather customers through "free eating".

after completing the online marketing planning, the next step is the planning of the offline effect transformation and landing activities. For example: go to the store to receive the gift planning, so that online activities can be carried out offline. Online and offline integration can realize traffic conversion and realization.